docs: add Podcast Maker journeys across persona tracks

docs-site/docs/user-journeys/solopreneurs/overview.md

@@ -106,6 +106,13 @@ journey
 - Leverage social media for growth
 - Convert followers into customers
 
+### Bonus: Authority Podcast Workflow (50-90 minutes)
+**[Podcast Maker Journey →](podcast-maker-journey.md)**
+
+- Produce authority-building episodes that support your offer
+- Run analysis → research → script → render → export in one flow
+- Add clear CTA and repurposing outputs for social and email
+
 ## 🎯 Success Stories
 
 ### Sarah - Business Coach
@@ -137,6 +144,7 @@ Once you've established your foundation, explore these next steps:
 - **[Content Monetization](content-monetization.md)** - Turn your content into revenue
 - **[Community Building](community-building.md)** - Build a loyal following
 - **[Business Growth](business-growth.md)** - Scale your solopreneur business
+- **[Podcast Maker Journey](podcast-maker-journey.md)** - Build repeatable podcast episodes for lead generation
 
 ## 🔧 Technical Requirements
 

docs-site/docs/user-journeys/solopreneurs/podcast-maker-journey.md

@@ -0,0 +1,72 @@
+# Podcast Maker Journey - Solopreneurs
+
+Use Podcast Maker to produce authority-building episodes that generate leads without adding a full production team.
+
+## Overview
+
+### Entry Conditions
+- **Inputs:** Offer/theme, ICP (ideal customer profile), episode angle, optional proof points.
+- **Skill level:** Beginner to intermediate.
+- **Expected time:** 50-90 minutes per episode (including positioning).
+
+### Success Target
+Ship one episode that strengthens personal brand positioning and drives one business CTA.
+
+## Setup
+
+### Recommended Defaults
+- **Duration:** 12-18 minutes
+- **Speakers:** Solo host (or founder + guest)
+- **Voice style:** Confident, conversational
+- **Research provider:** Perplexity (fast market context and trend summaries)
+
+### Pre-Production Checklist
+1. Align episode topic with one content pillar.
+2. Define one conversion CTA (call booking, newsletter, lead magnet).
+3. Capture one personal story/case insight.
+4. Set repurposing targets (LinkedIn post, email, short clips).
+
+## Production
+
+### Podcast Maker Workflow
+1. **Analysis**
+   - Clarify business objective (awareness, trust, or conversion).
+   - Frame the episode around one audience pain + practical outcome.
+2. **Research**
+   - Gather market stats, examples, or competitor framing.
+   - Keep only proof points that support your positioning.
+3. **Script**
+   - Build authority arc: context → method → example → next step.
+   - Insert 1-2 short personal credibility stories.
+4. **Render**
+   - Render a preview for tone fit and confidence level.
+   - Adjust emphasis on key offers/CTAs.
+5. **Export**
+   - Export audio + show notes + CTA links.
+   - Queue repurposing assets for social and email distribution.
+
+## Optimization
+
+### Success Criteria
+- Core message and offer are clear by minute 3.
+- One clear CTA appears in both script and show notes.
+- Episode maps to at least two downstream channels.
+- Audio pacing remains consistent throughout.
+
+### Checkpoints
+- **Before render:** Confirm episode supports current business campaign.
+- **After render:** Verify name, offer, and links are pronounced correctly.
+- **After publish:** Review lead quality and conversion from podcast traffic.
+
+## Troubleshooting
+
+### Common Issues and Fixes
+- **No business impact:** Move CTA earlier and repeat it once near close.
+- **Episode feels generic:** Add one client case, lesson, or contrarian insight.
+- **Inconsistent voice:** Save a reusable script template and voice profile.
+- **Slow production:** Batch analysis/research for 3-4 episodes at once.
+- **Low retention:** Tighten intro and cut non-essential setup commentary.
+
+---
+
+Next step: connect this flow with **[Content Monetization](content-monetization.md)** for stronger revenue outcomes.