docs: add Podcast Maker journeys across persona tracks

docs-site/docs/user-journeys/tech-marketers/overview.md

@@ -108,6 +108,13 @@ journey
 - Optimize based on data insights
 - Report results to stakeholders
 
+### Bonus: Campaign Podcast Execution (60-100 minutes)
+**[Podcast Maker Journey →](podcast-maker-journey.md)**
+
+- Build campaign-aligned episodes with measurable CTA attribution
+- Use analysis → research → script → render → export workflow
+- Ship show notes with trackable links and KPI-ready metadata
+
 ## 🎯 Success Stories
 
 ### Sarah - Marketing Director at Tech Startup
@@ -139,6 +146,7 @@ Once you've completed your initial setup, explore these next steps:
 - **[ROI Optimization](roi-optimization.md)** - Maximize your content marketing ROI
 - **[Team Management](team-management.md)** - Scale your content operations
 - **[Competitive Analysis](competitive-analysis.md)** - Stay ahead of the competition
+- **[Podcast Maker Journey](podcast-maker-journey.md)** - Run data-backed podcast campaigns with tracking
 
 ## 🔧 Technical Requirements
 

docs-site/docs/user-journeys/tech-marketers/podcast-maker-journey.md

@@ -0,0 +1,72 @@
+# Podcast Maker Journey - Tech Marketers
+
+Use Podcast Maker to deliver data-backed episodes that support campaign goals, product messaging, and measurable pipeline outcomes.
+
+## Overview
+
+### Entry Conditions
+- **Inputs:** Campaign objective, target segment, messaging pillar, KPI target.
+- **Skill level:** Intermediate.
+- **Expected time:** 60-100 minutes including analytics alignment.
+
+### Success Target
+Publish one campaign-aligned episode with measurable acquisition or engagement goals.
+
+## Setup
+
+### Recommended Defaults
+- **Duration:** 15-22 minutes
+- **Speakers:** Host + optional product/SME guest
+- **Voice style:** Clear, authoritative, medium-fast pace
+- **Research provider:** Perplexity (for trend and competitor synthesis)
+
+### Pre-Production Checklist
+1. Assign episode to a campaign stage (TOFU/MOFU/BOFU).
+2. Define primary KPI (CTR, demo requests, trial signups, etc.).
+3. Lock product narrative and approved terms.
+4. Prepare tracking links/UTM parameters for CTA.
+
+## Production
+
+### Podcast Maker Workflow
+1. **Analysis**
+   - Identify audience problem, funnel stage, and conversion target.
+   - Confirm narrative consistency with current campaign brief.
+2. **Research**
+   - Source current market signals and competitor references.
+   - Prioritize proof points that support differentiation.
+3. **Script**
+   - Build structure: pain → insight → product fit → CTA.
+   - Include one data point per major section.
+4. **Render**
+   - Review speed, clarity, and brand-safe claims.
+   - Validate mention timing for campaign CTA.
+5. **Export**
+   - Export final audio, show notes, and tracked links.
+   - Distribute through campaign channels and reporting dashboards.
+
+## Optimization
+
+### Success Criteria
+- Script contains campaign-approved positioning and compliance-safe claims.
+- CTA tracking is operational before publishing.
+- Episode is repurposed into at least one nurture asset.
+- Post-launch KPI review scheduled within 7 days.
+
+### Checkpoints
+- **Before render:** Validate legal/brand language for product statements.
+- **After render:** Confirm numeric data and URLs are accurate.
+- **After publish:** Compare KPI lift against non-podcast campaign assets.
+
+## Troubleshooting
+
+### Common Issues and Fixes
+- **Weak KPI movement:** Reposition CTA and tighten audience targeting.
+- **Message drift:** Anchor every section to the campaign brief.
+- **Overly dense script:** Simplify to one claim + one proof per segment.
+- **Slow approval cycles:** Pre-approve reusable product messaging blocks.
+- **Attribution gaps:** Standardize UTM + dashboard tagging before launch.
+
+---
+
+Next step: pair this with **[ROI Optimization](roi-optimization.md)** to improve performance over time.