ALwrity Version 0.5.1 (Fastapi + React)
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ajaysi
168
ToBeMigrated/ai_writers/ai_copywriter/ai_emotional_copywriter.py
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168
ToBeMigrated/ai_writers/ai_copywriter/ai_emotional_copywriter.py
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import streamlit as st
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from lib.gpt_providers.text_generation.main_text_generation import llm_text_gen
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def input_section():
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st.markdown("""
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<div style='background-color: #f0f2f6; padding: 20px; border-radius: 10px; margin-bottom: 20px;'>
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<h2 style='color: #1E88E5;'>🎭 Emotional Copywriting Generator</h2>
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<p>Create compelling copy that resonates with your audience's emotions and drives action.</p>
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</div>
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""", unsafe_allow_html=True)
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# Educational content about emotional copywriting
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with st.expander("📚 What is Emotional Copywriting?", expanded=False):
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st.markdown("""
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### Understanding Emotional Copywriting
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Emotional copywriting is a powerful marketing technique that connects with your audience on a deeper level by:
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- **Triggering specific emotions** (joy, fear, urgency, trust, etc.)
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- **Creating personal connections** with your audience
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- **Addressing pain points** and offering solutions
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- **Building trust and credibility**
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- **Creating a sense of belonging** or exclusivity
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### Why Emotional Copywriting Works
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Research shows that people make purchasing decisions based on emotions first, then justify with logic. By tapping into the right emotions, you can:
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- Increase engagement and response rates
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- Build stronger brand loyalty
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- Drive more conversions
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- Create memorable brand experiences
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### Common Emotional Triggers
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- **Fear of Missing Out (FOMO)**: Limited time offers, exclusive access
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- **Trust**: Testimonials, guarantees, social proof
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- **Joy/Happiness**: Benefits, positive outcomes, aspirational messaging
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- **Urgency**: Time-sensitive offers, countdown timers
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- **Belonging**: Community, exclusivity, shared values
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""")
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# Main input form
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with st.expander("✍️ Create Your Emotional Copy", expanded=True):
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col1, col2 = st.columns([1, 1])
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with col1:
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brand_name = st.text_input('**Brand/Company Name**',
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help="Enter the name of your brand or company.")
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target_audience = st.text_input('**Target Audience**',
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help="Who is your ideal customer? (e.g., 'busy moms', 'tech-savvy millennials')")
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emotional_trigger = st.selectbox(
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'**Primary Emotional Trigger**',
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options=['Trust', 'Fear of Missing Out', 'Joy/Happiness', 'Urgency', 'Belonging', 'Exclusivity'],
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help="Select the primary emotion you want to evoke in your audience."
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)
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with col2:
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description = st.text_input('**Brand Description** (In 5-6 words)',
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help="Describe your product or service briefly.")
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unique_selling_point = st.text_input('**Unique Selling Point**',
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help="What makes your product/service different from competitors?")
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call_to_action = st.text_input('**Desired Call to Action**',
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help="What action do you want your audience to take? (e.g., 'Sign up now', 'Buy today')")
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trust_elements = st.text_area('**Trust Elements**',
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help="Build trust and credibility by showcasing testimonials, guarantees, or endorsements.",
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placeholder="Testimonials from satisfied customers...\nOur guarantee that...\nIndustry certifications...")
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tone_style = st.selectbox(
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'**Copy Tone & Style**',
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options=['Professional', 'Conversational', 'Humorous', 'Authoritative', 'Empathetic', 'Aspirational'],
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help="Select the tone and style for your copy."
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)
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if st.button('**Generate Emotional Copy**', type="primary"):
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if not brand_name or not description or not trust_elements:
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st.error("⚠️ Please fill in all required fields (Brand Name, Description, and Trust Elements)!")
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else:
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with st.spinner("✨ Crafting emotionally compelling copy..."):
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emotional_copy = generate_emotional_copy(
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brand_name,
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description,
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trust_elements,
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target_audience,
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emotional_trigger,
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unique_selling_point,
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call_to_action,
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tone_style
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)
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if emotional_copy:
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st.markdown("""
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<div style='background-color: #e6f7ff; padding: 20px; border-radius: 10px; margin-top: 20px;'>
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<h3 style='color: #0066cc;'>🎯 Your Emotional Copy</h3>
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</div>
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""", unsafe_allow_html=True)
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# Display the copy with a nice format
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st.markdown(emotional_copy)
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# Add copy button
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st.markdown("""
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<div style='margin-top: 20px;'>
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<button style='background-color: #4CAF50; color: white; padding: 10px 20px; border: none; border-radius: 5px; cursor: pointer;'>
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Copy to Clipboard
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</button>
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</div>
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""", unsafe_allow_html=True)
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# Add tips for using the copy - using a container instead of an expander
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st.markdown("""
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<div style='background-color: #f9f9f9; padding: 15px; border-radius: 10px; margin-top: 20px;'>
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<h3 style='color: #333;'>💡 Tips for Using Your Emotional Copy</h3>
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</div>
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""", unsafe_allow_html=True)
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st.markdown("""
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### How to Use Your Emotional Copy Effectively
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1. **Test different versions**: A/B test your copy to see which emotional triggers resonate most with your audience
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2. **Pair with visuals**: Combine your copy with images that reinforce the emotional message
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3. **Consider the context**: Adapt the copy based on where it will appear (social media, email, website, etc.)
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4. **Measure results**: Track engagement metrics to see how your emotional copy performs
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5. **Refine over time**: Continuously improve your copy based on audience feedback and performance data
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""")
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else:
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st.error("💥 **Failed to generate Emotional Copy. Please try again!**")
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def generate_emotional_copy(brand_name, description, trust_elements, target_audience, emotional_trigger,
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unique_selling_point, call_to_action, tone_style):
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system_prompt = """You are an expert emotional copywriter with years of experience in creating compelling marketing copy
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that resonates with audiences on a deep emotional level. Your specialty is crafting copy that triggers specific emotions
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and drives action while maintaining authenticity and credibility."""
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prompt = f"""Create 3 different emotional marketing campaigns for {brand_name}, which is a {description}.
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TARGET AUDIENCE: {target_audience}
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PRIMARY EMOTIONAL TRIGGER: {emotional_trigger}
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UNIQUE SELLING POINT: {unique_selling_point}
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DESIRED CALL TO ACTION: {call_to_action}
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TONE & STYLE: {tone_style}
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TRUST ELEMENTS: {trust_elements}
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For each campaign:
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1. Create a compelling headline that captures attention
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2. Write 2-3 paragraphs of body copy that builds emotional connection
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3. End with a strong call to action
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4. Explain which emotional triggers you used and why they're effective for this audience
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Format each campaign clearly with "CAMPAIGN 1:", "CAMPAIGN 2:", etc. as headers.
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Make the copy authentic, specific to the brand, and focused on the target audience's needs and desires.
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"""
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try:
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return llm_text_gen(prompt, system_prompt=system_prompt)
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except Exception as e:
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st.error(f"Error generating copy: {str(e)}")
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return None
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