Added onboarding progress tracking & landing page
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ajaysi
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backend/services/research/competitor_analysis_prompts.py
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270
backend/services/research/competitor_analysis_prompts.py
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"""
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AI Prompts for Competitor Analysis
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This module contains prompts for analyzing competitor data from Exa API
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to generate actionable insights for content strategy and competitive positioning.
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"""
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COMPETITOR_ANALYSIS_PROMPT = """
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You are a competitive intelligence analyst specializing in content strategy and market positioning.
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**TASK**: Analyze competitor data to provide actionable insights for content strategy and competitive positioning.
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**COMPETITOR DATA**:
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{competitor_context}
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**USER'S WEBSITE**: {user_url}
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**INDUSTRY CONTEXT**: {industry_context}
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**ANALYSIS REQUIREMENTS**:
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1. **Market Position Analysis**
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- Identify the competitive landscape structure
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- Determine market leaders vs. challengers
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- Assess market saturation and opportunities
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2. **Content Strategy Insights**
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- Analyze competitor content themes and topics
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- Identify content gaps and opportunities
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- Suggest unique content angles for differentiation
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3. **Competitive Advantages**
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- Highlight what makes each competitor unique
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- Identify areas where the user can differentiate
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- Suggest positioning strategies
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4. **SEO and Marketing Insights**
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- Analyze competitor positioning and messaging
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- Identify keyword and content opportunities
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- Suggest marketing strategies
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**OUTPUT FORMAT** (JSON):
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{{
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"market_analysis": {{
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"competitive_landscape": "Description of market structure",
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"market_leaders": ["List of top 3 competitors"],
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"market_opportunities": ["List of 3-5 opportunities"],
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"saturation_level": "high/medium/low"
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}},
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"content_strategy": {{
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"common_themes": ["List of common content themes"],
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"content_gaps": ["List of 5 content opportunities"],
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"unique_angles": ["List of 3 unique content angles"],
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"content_frequency_insights": "Analysis of publishing patterns"
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}},
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"competitive_positioning": {{
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"differentiation_opportunities": ["List of 5 ways to differentiate"],
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"unique_value_propositions": ["List of 3 unique positioning ideas"],
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"target_audience_insights": "Analysis of competitor audience targeting"
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}},
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"seo_opportunities": {{
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"keyword_gaps": ["List of 5 keyword opportunities"],
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"content_topics": ["List of 5 high-value content topics"],
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"marketing_channels": ["List of competitor marketing strategies"]
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}},
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"actionable_recommendations": [
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"List of 5 specific, actionable recommendations"
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],
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"risk_assessment": {{
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"competitive_threats": ["List of 3 main threats"],
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"market_barriers": ["List of 2-3 barriers to entry"],
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"success_factors": ["List of 3 key success factors"]
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}}
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}}
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**INSTRUCTIONS**:
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- Be specific and actionable in your recommendations
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- Focus on opportunities for differentiation
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- Consider the user's industry context
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- Prioritize recommendations by impact and feasibility
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- Use data from the competitor analysis to support insights
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- Keep recommendations practical and implementable
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**QUALITY STANDARDS**:
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- Each recommendation should be specific and actionable
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- Insights should be based on actual competitor data
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- Focus on differentiation and competitive advantage
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- Consider both short-term and long-term strategies
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- Ensure recommendations are relevant to the user's industry
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"""
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CONTENT_GAP_ANALYSIS_PROMPT = """
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You are a content strategist analyzing competitor content to identify gaps and opportunities.
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**TASK**: Analyze competitor content patterns to identify content gaps and opportunities.
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**COMPETITOR CONTENT DATA**:
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{competitor_context}
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**USER'S INDUSTRY**: {industry_context}
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**TARGET AUDIENCE**: {target_audience}
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**ANALYSIS FOCUS**:
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1. **Content Topic Analysis**
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- Identify most common content topics across competitors
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- Find underserved or missing topics
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- Analyze content depth and quality patterns
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2. **Content Format Opportunities**
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- Identify popular content formats among competitors
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- Find format gaps and opportunities
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- Suggest innovative content approaches
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3. **Audience Targeting Gaps**
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- Analyze competitor audience targeting
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- Identify underserved audience segments
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- Suggest audience expansion opportunities
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4. **SEO Content Opportunities**
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- Identify high-value keywords competitors are missing
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- Find long-tail keyword opportunities
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- Suggest content clusters for SEO
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**OUTPUT FORMAT** (JSON):
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{{
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"content_gaps": [
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{{
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"topic": "Specific content topic",
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"opportunity_level": "high/medium/low",
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"reasoning": "Why this is an opportunity",
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"content_angle": "Unique angle for this topic",
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"estimated_difficulty": "easy/medium/hard"
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}}
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],
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"format_opportunities": [
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{{
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"format": "Content format type",
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"gap_reason": "Why competitors aren't using this",
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"potential_impact": "Expected impact level",
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"implementation_tips": "How to implement"
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}}
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],
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"audience_gaps": [
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{{
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"audience_segment": "Underserved audience",
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"opportunity_size": "large/medium/small",
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"content_needs": "What content this audience needs",
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"engagement_strategy": "How to engage this audience"
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}}
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],
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"seo_opportunities": [
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{{
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"keyword_theme": "Keyword cluster theme",
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"search_volume": "estimated_high/medium/low",
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"competition_level": "low/medium/high",
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"content_ideas": ["3-5 content ideas for this theme"]
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}}
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],
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"priority_recommendations": [
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"Top 5 prioritized content opportunities with implementation order"
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]
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}}
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"""
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COMPETITIVE_INTELLIGENCE_PROMPT = """
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You are a competitive intelligence expert providing strategic insights for market positioning.
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**TASK**: Generate comprehensive competitive intelligence insights for strategic decision-making.
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**COMPETITOR INTELLIGENCE DATA**:
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{competitor_context}
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**BUSINESS CONTEXT**:
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- User Website: {user_url}
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- Industry: {industry_context}
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- Business Model: {business_model}
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- Target Market: {target_market}
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**INTELLIGENCE AREAS**:
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1. **Competitive Landscape Mapping**
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- Market positioning analysis
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- Competitive strength assessment
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- Market share estimation
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2. **Strategic Positioning Opportunities**
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- Blue ocean opportunities
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- Differentiation strategies
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- Competitive moats
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3. **Threat Assessment**
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- Competitive threats
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- Market disruption risks
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- Barrier to entry analysis
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4. **Growth Strategy Insights**
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- Market expansion opportunities
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- Partnership possibilities
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- Acquisition targets
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**OUTPUT FORMAT** (JSON):
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{{
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"competitive_landscape": {{
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"market_structure": "Description of market structure",
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"key_players": [
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{{
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"name": "Competitor name",
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"position": "market_leader/challenger/niche",
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"strengths": ["List of key strengths"],
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"weaknesses": ["List of key weaknesses"],
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"market_share": "estimated_percentage"
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}}
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],
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"market_dynamics": "Analysis of market trends and forces"
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}},
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"positioning_opportunities": {{
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"blue_ocean_opportunities": ["List of uncontested market spaces"],
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"differentiation_strategies": ["List of positioning strategies"],
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"competitive_advantages": ["List of potential advantages to build"]
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}},
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"threat_analysis": {{
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"immediate_threats": ["List of current competitive threats"],
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"future_risks": ["List of potential future risks"],
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"market_barriers": ["List of barriers to success"]
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}},
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"strategic_recommendations": {{
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"short_term_actions": ["List of 3-5 immediate actions"],
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"medium_term_strategy": ["List of 3-5 strategic initiatives"],
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"long_term_vision": ["List of 2-3 long-term strategic goals"]
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}},
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"success_metrics": {{
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"kpis_to_track": ["List of key performance indicators"],
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"competitive_benchmarks": ["List of metrics to benchmark against"],
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"success_thresholds": ["List of success criteria"]
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}}
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}}
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"""
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# Utility function to format prompts with data
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def format_competitor_analysis_prompt(competitor_context: str, user_url: str, industry_context: str = None) -> str:
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"""Format the competitor analysis prompt with actual data."""
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return COMPETITOR_ANALYSIS_PROMPT.format(
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competitor_context=competitor_context,
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user_url=user_url,
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industry_context=industry_context or "Not specified"
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)
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def format_content_gap_prompt(competitor_context: str, industry_context: str = None, target_audience: str = None) -> str:
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"""Format the content gap analysis prompt with actual data."""
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return CONTENT_GAP_ANALYSIS_PROMPT.format(
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competitor_context=competitor_context,
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industry_context=industry_context or "Not specified",
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target_audience=target_audience or "Not specified"
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)
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def format_competitive_intelligence_prompt(
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competitor_context: str,
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user_url: str,
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industry_context: str = None,
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business_model: str = None,
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target_market: str = None
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) -> str:
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"""Format the competitive intelligence prompt with actual data."""
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return COMPETITIVE_INTELLIGENCE_PROMPT.format(
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competitor_context=competitor_context,
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user_url=user_url,
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industry_context=industry_context or "Not specified",
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business_model=business_model or "Not specified",
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target_market=target_market or "Not specified"
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)
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