ALwrity AI Copywriter app, aidppc, oath, quest, star, fab, pas, app, acca, 4c, 4r, emotional
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ajaysi
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lib/ai_writers/ai_copywriter/app_copywriter.py
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176
lib/ai_writers/ai_copywriter/app_copywriter.py
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import streamlit as st
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from lib.gpt_providers.text_generation.main_text_generation import llm_text_gen
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def input_section():
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st.markdown("""
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<div style='background-color: #f0f2f6; padding: 20px; border-radius: 10px; margin-bottom: 20px;'>
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<h2 style='color: #1E88E5;'>🔍 APP Copywriting Generator</h2>
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<p>Create compelling marketing copy using the proven APP (Agree-Promise-Preview) formula.</p>
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</div>
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""", unsafe_allow_html=True)
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# Educational content about APP copywriting
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with st.expander("📚 What is APP Copywriting?", expanded=False):
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st.markdown("""
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### Understanding the APP Copywriting Formula
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The APP formula is a powerful copywriting framework that creates a natural connection with your audience:
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- **Agree**: Acknowledge a shared problem or pain point your audience faces
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- **Promise**: Make a compelling promise or offer a solution to that problem
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- **Preview**: Provide a preview of how your solution will deliver on that promise
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### Why APP Copywriting Works
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The APP formula works because it:
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- Creates immediate rapport by showing you understand your audience's challenges
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- Builds trust by acknowledging problems before selling solutions
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- Reduces resistance by connecting on a human level first
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- Demonstrates empathy and understanding
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- Follows a natural conversation flow that feels authentic
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### When to Use APP Copywriting
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The APP formula is particularly effective for:
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- Building trust with new audiences
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- Introducing new products or services
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- Addressing common objections
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- Creating relatable content
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- Establishing your brand as a solution provider
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- Email marketing sequences
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""")
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# Main input form
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with st.expander("✍️ Create Your APP Copy", expanded=True):
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col1, col2 = st.columns([1, 1])
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with col1:
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brand_name = st.text_input('**🏢 Brand/Company Name**',
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placeholder="e.g., Alwrity",
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help="Enter the name of your brand or company.")
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target_audience = st.text_input('**👥 Target Audience**',
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placeholder="e.g., Small business owners, Tech professionals",
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help="Who is your ideal customer? Be specific about demographics and psychographics.")
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agree = st.text_area('**🤝 Agree (Shared Problem)**',
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placeholder="We all face..., Like you, I've..., Safety, Unprofessionalism..",
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help="Connect with the audience by acknowledging a shared problem or pain point they face.")
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with col2:
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description = st.text_input('**📝 Brand Description** (In 2-3 words)',
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placeholder="e.g., AI writing tools",
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help="Describe your product or service briefly.")
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unique_selling_point = st.text_input('**💎 Unique Selling Point**',
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placeholder="e.g., 10x faster content creation",
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help="What makes your product/service different from competitors?")
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promise = st.text_area('**✨ Promise (Solution)**',
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placeholder="We guarantee..., Our solution ensures..., You'll never have to worry about...",
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help="Make a compelling promise or offer a solution to the problem.")
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preview = st.text_area('**🔮 Preview (Proof)**',
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placeholder="Here's how..., Our customers have experienced..., You'll see results like...",
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help="Provide a preview of how your solution will deliver on the promise.")
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tone_style = st.selectbox(
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'**🎭 Copy Tone & Style**',
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options=['Professional', 'Conversational', 'Humorous', 'Authoritative', 'Empathetic', 'Aspirational'],
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help="Select the tone and style for your copy."
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)
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if st.button('**🚀 Generate APP Copy**', type="primary"):
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if not brand_name or not description or not agree or not promise or not preview:
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st.error("⚠️ Please fill in all required fields (Brand Name, Description, Agree, Promise, and Preview)!")
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else:
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with st.spinner("✨ Crafting compelling APP copy..."):
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app_copy = generate_app_copy(
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brand_name,
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description,
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agree,
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target_audience,
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unique_selling_point,
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promise,
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preview,
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tone_style
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)
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if app_copy:
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st.markdown("""
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<div style='background-color: #e6f7ff; padding: 20px; border-radius: 10px; margin-top: 20px;'>
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<h3 style='color: #0066cc;'>✨ Your APP Copy</h3>
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</div>
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""", unsafe_allow_html=True)
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# Display the copy with a nice format
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st.markdown(app_copy)
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# Add copy button
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st.markdown("""
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<div style='margin-top: 20px;'>
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<button style='background-color: #4CAF50; color: white; padding: 10px 20px; border: none; border-radius: 5px; cursor: pointer;'>
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Copy to Clipboard
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</button>
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</div>
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""", unsafe_allow_html=True)
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# Add tips for using the copy - using a container instead of an expander
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st.markdown("""
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<div style='background-color: #f9f9f9; padding: 15px; border-radius: 10px; margin-top: 20px;'>
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<h3 style='color: #333;'>💡 Tips for Using Your APP Copy</h3>
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</div>
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""", unsafe_allow_html=True)
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st.markdown("""
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### How to Use Your APP Copy Effectively
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1. **Test different versions**: A/B test your copy to see which version resonates most with your audience
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2. **Pair with visuals**: Combine your copy with images that reinforce each stage of the APP formula
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3. **Consider the platform**: Adapt your copy based on where it will appear (social media, email, website, etc.)
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4. **Measure results**: Track engagement metrics to see how your APP copy performs
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5. **Refine over time**: Continuously improve your copy based on audience feedback and performance data
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""")
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else:
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st.error("💥 **Failed to generate APP Copy. Please try again!**")
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def generate_app_copy(brand_name, description, agree, target_audience, unique_selling_point,
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promise, preview, tone_style):
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system_prompt = """You are an expert copywriter specializing in the APP (Agree-Promise-Preview) formula.
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Your expertise is in creating compelling, persuasive marketing copy that builds rapport with audiences by
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acknowledging their problems, making promises, and providing previews of solutions. Your copy is authentic,
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specific to the brand, and focused on the target audience's needs."""
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prompt = f"""Create 3 different marketing campaigns for {brand_name}, which is a {description}.
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TARGET AUDIENCE: {target_audience}
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UNIQUE SELLING POINT: {unique_selling_point}
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TONE & STYLE: {tone_style}
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Use the APP formula with these elements:
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- **Agree**: {agree}
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- **Promise**: {promise}
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- **Preview**: {preview}
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For each campaign:
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1. Create a compelling headline that captures attention
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2. Write 2-3 paragraphs that follow the APP formula
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3. End with a strong call to action
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4. Explain how each element of the APP formula is used in the copy
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Format each campaign clearly with "CAMPAIGN 1:", "CAMPAIGN 2:", etc. as headers.
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Make the copy authentic, specific to the brand, and focused on the target audience's needs and desires.
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"""
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try:
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return llm_text_gen(prompt, system_prompt=system_prompt)
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except Exception as e:
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st.error(f"Error generating copy: {str(e)}")
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return None
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