213 lines
11 KiB
Python
213 lines
11 KiB
Python
import streamlit as st
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from lib.gpt_providers.text_generation.main_text_generation import llm_text_gen
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from tenacity import retry, wait_random_exponential, stop_after_attempt
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def input_section():
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st.markdown("""
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<div style='background-color: #f0f2f6; padding: 20px; border-radius: 10px; margin-bottom: 20px;'>
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<h2 style='color: #1E88E5;'>🎯 PAS Copywriting Generator</h2>
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<p>Create compelling copy that follows the PAS (Problem-Agitate-Solution) framework to drive conversions.</p>
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</div>
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""", unsafe_allow_html=True)
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# Educational content about PAS copywriting
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with st.expander("📚 What is PAS Copywriting?", expanded=False):
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st.markdown("""
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### Understanding the PAS Copywriting Framework
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PAS is an acronym for Problem-Agitate-Solution. It's a powerful copywriting framework that focuses on identifying and solving customer pain points:
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- **Problem**: Identifying a specific problem or pain point that your target audience faces
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- **Agitate**: Amplifying the problem by highlighting its negative consequences and emotional impact
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- **Solution**: Presenting your product or service as the ideal solution to the problem
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### Why PAS Copywriting Works
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The PAS framework works because it:
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- Addresses real customer pain points and needs
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- Creates emotional resonance by highlighting the consequences of inaction
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- Positions your product/service as the hero that solves the problem
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- Follows a natural problem-solving narrative that readers can relate to
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- Focuses on the customer's journey rather than just product features
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### When to Use PAS Copywriting
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The PAS framework is particularly effective for:
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- Products or services that solve specific problems
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- Marketing to audiences with clear pain points
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- Content that needs to drive specific actions
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- Landing pages and sales pages
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- Email marketing campaigns
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- Direct response advertising
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""")
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# Main input form
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with st.expander("✍️ Create Your PAS Copy", expanded=True):
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col1, col2 = st.columns([1, 1])
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with col1:
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brand_name = st.text_input('**🏢 Brand/Company Name**',
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placeholder="e.g., Alwrity",
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help="Enter the name of your brand or company.")
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target_audience = st.text_input('**👥 Target Audience**',
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placeholder="e.g., Small business owners, Tech professionals",
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help="Who is your ideal customer? Be specific about demographics and psychographics.")
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problem = st.text_area('**❌ Problem**',
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placeholder="e.g., Struggling to create high-quality content that converts",
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help="Identify a specific problem or pain point that your target audience faces.")
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agitate = st.text_area('**😫 Agitate**',
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placeholder="e.g., Without effective content, you're losing potential customers and revenue every day...",
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help="Amplify the problem by highlighting its negative consequences and emotional impact.")
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with col2:
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description = st.text_input('**📝 Brand Description** (In 5-6 words)',
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placeholder="e.g., AI writing tools",
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help="Describe your product or service briefly.")
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unique_selling_point = st.text_input('**💎 Unique Selling Point**',
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placeholder="e.g., 10x faster content creation",
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help="What makes your product/service different from competitors?")
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solution = st.text_area('**✨ Solution**',
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placeholder="e.g., Our AI-powered platform creates high-converting content in minutes...",
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help="Present your product or service as the ideal solution to the problem.")
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call_to_action = st.text_area('**🚀 Call to Action**',
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placeholder="e.g., Start creating converting content today with our 14-day free trial...",
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help="Prompt your audience to take action with a strong call to action.")
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landing_page_url = st.text_input('**🌐 Landing Page URL** (Optional)',
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placeholder="e.g., https://alwrity.com",
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help="Provide a URL to include in your call to action.")
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col1, col2 = st.columns([1, 1])
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with col1:
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platform = st.selectbox(
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'**📱 Content Platform**',
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options=['Social media copy', 'Email copy', 'Website copy', 'Ad copy', 'Product copy'],
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help="Select the platform where your copy will be used."
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)
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with col2:
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language = st.selectbox(
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'**🌍 Language**',
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options=['English', 'Hindustani', 'Chinese', 'Hindi', 'Spanish'],
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help="Select the language for your copy."
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)
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tone_style = st.selectbox(
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'**🎭 Copy Tone & Style**',
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options=['Professional', 'Conversational', 'Humorous', 'Authoritative', 'Empathetic', 'Aspirational'],
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help="Select the tone and style for your copy."
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)
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if st.button('**🚀 Generate PAS Copy**', type="primary"):
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if not brand_name or not description or not problem or not agitate or not solution:
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st.error("⚠️ Please fill in all required fields (Brand Name, Description, Problem, Agitate, and Solution)!")
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else:
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with st.spinner("✨ Crafting compelling PAS copy..."):
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pas_copy = generate_pas_copy(
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brand_name,
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description,
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problem,
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agitate,
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solution,
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target_audience,
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unique_selling_point,
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call_to_action,
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landing_page_url,
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platform,
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language,
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tone_style
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)
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if pas_copy:
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st.markdown("""
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<div style='background-color: #e6f7ff; padding: 20px; border-radius: 10px; margin-top: 20px;'>
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<h3 style='color: #0066cc;'>🎯 Your PAS Copy</h3>
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</div>
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""", unsafe_allow_html=True)
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# Display the copy with a nice format
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st.markdown(pas_copy)
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# Add copy button
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st.markdown("""
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<div style='margin-top: 20px;'>
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<button style='background-color: #4CAF50; color: white; padding: 10px 20px; border: none; border-radius: 5px; cursor: pointer;'>
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Copy to Clipboard
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</button>
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</div>
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""", unsafe_allow_html=True)
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# Add tips for using the copy
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with st.expander("💡 Tips for Using Your PAS Copy", expanded=False):
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st.markdown("""
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### How to Use Your PAS Copy Effectively
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1. **Follow the sequence**: The PAS framework creates a natural progression - make sure your copy maintains this flow
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2. **Be specific about the problem**: The more specific and relatable the problem, the more effective your copy will be
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3. **Balance agitation**: Don't over-agitate to the point of creating anxiety; find the right balance to motivate action
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4. **Pair with visuals**: Combine your copy with images that reinforce each stage of the PAS journey
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5. **Consider the context**: Adapt the copy based on where it will appear (landing page, email, social media, etc.)
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6. **Measure results**: Track conversion metrics to see how your PAS copy performs
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7. **Refine over time**: Continuously improve your copy based on audience feedback and performance data
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""")
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else:
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st.error("💥 **Failed to generate PAS Copy. Please try again!**")
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@retry(wait=wait_random_exponential(min=1, max=60), stop=stop_after_attempt(6))
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def generate_pas_copy(brand_name, description, problem, agitate, solution,
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target_audience, unique_selling_point, call_to_action,
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landing_page_url, platform, language, tone_style):
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system_prompt = """You are an expert copywriter specializing in the PAS (Problem-Agitate-Solution) framework.
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Your expertise is in creating compelling, conversion-focused marketing copy that identifies customer pain points,
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amplifies their impact, and positions your product or service as the ideal solution.
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Your copy is authentic, specific to the brand, and focused on driving measurable results."""
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prompt = f"""Create 3 different marketing campaigns for {brand_name}, which is a {description}.
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TARGET AUDIENCE: {target_audience}
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UNIQUE SELLING POINT: {unique_selling_point}
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PLATFORM: {platform}
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LANGUAGE: {language}
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TONE & STYLE: {tone_style}
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Use the PAS framework with these elements:
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- **Problem**: {problem}
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- **Agitate**: {agitate}
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- **Solution**: {solution}
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- **Call to Action**: {call_to_action}
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"""
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if landing_page_url:
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prompt += f"\nInclude the landing page URL ({landing_page_url}) in your call to action."
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prompt += """
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For each campaign:
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1. Start by identifying the specific problem or pain point
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2. Amplify the problem by highlighting its negative consequences and emotional impact
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3. Present your product or service as the ideal solution to the problem
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4. End with a strong call to action
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Format each campaign clearly with "CAMPAIGN 1:", "CAMPAIGN 2:", etc. as headers.
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Make the copy authentic, specific to the brand, and focused on the target audience's needs and desires.
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"""
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try:
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return llm_text_gen(prompt, system_prompt=system_prompt)
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except Exception as e:
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st.error(f"Error generating copy: {str(e)}")
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return None |