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ALwrity/lib/ai_seo_tools/content_gap_analysis/enhanced_analyzer.py

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Python

"""
Enhanced Content Gap Analysis with Advertools Integration and AI Insights.
This module provides comprehensive content gap analysis using:
- adv.serp_goog: Competitor SERP analysis
- adv.kw_generate: Keyword research expansion
- adv.crawl: Deep competitor content analysis
- adv.word_frequency: Content theme identification
- llm_text_gen: AI-powered insights and recommendations
"""
import streamlit as st
import pandas as pd
import advertools as adv
from typing import Dict, Any, List, Optional, Tuple
from urllib.parse import urlparse
import tempfile
import os
from datetime import datetime
import asyncio
import json
from collections import Counter, defaultdict
from loguru import logger
# Import existing modules
from lib.gpt_providers.text_generation.main_text_generation import llm_text_gen
from lib.utils.website_analyzer.analyzer import WebsiteAnalyzer
from .utils.ai_processor import AIProcessor, ProgressTracker
class EnhancedContentGapAnalyzer:
"""Enhanced content gap analyzer with advertools and AI integration."""
def __init__(self):
"""Initialize the enhanced analyzer."""
self.website_analyzer = WebsiteAnalyzer()
self.ai_processor = AIProcessor()
self.progress = ProgressTracker()
# Temporary directories for crawl data
self.temp_dir = tempfile.mkdtemp()
logger.info("EnhancedContentGapAnalyzer initialized")
def analyze_comprehensive_gap(self, target_url: str, competitor_urls: List[str],
target_keywords: List[str], industry: str = "general") -> Dict[str, Any]:
"""
Perform comprehensive content gap analysis.
Args:
target_url: Your website URL
competitor_urls: List of competitor URLs (max 5 for performance)
target_keywords: List of primary keywords to analyze
industry: Industry category for context
Returns:
Comprehensive analysis results
"""
try:
st.info("🚀 Starting Enhanced Content Gap Analysis...")
# Initialize results structure
results = {
'analysis_timestamp': datetime.utcnow().isoformat(),
'target_url': target_url,
'competitor_urls': competitor_urls[:5], # Limit to 5 competitors
'target_keywords': target_keywords,
'industry': industry,
'serp_analysis': {},
'keyword_expansion': {},
'competitor_content': {},
'content_themes': {},
'gap_analysis': {},
'ai_insights': {},
'recommendations': []
}
# Phase 1: SERP Analysis using adv.serp_goog
with st.expander("🔍 SERP Analysis Progress", expanded=True):
serp_results = self._analyze_serp_landscape(target_keywords, competitor_urls)
results['serp_analysis'] = serp_results
st.success(f"✅ Analyzed {len(target_keywords)} keywords across SERPs")
# Phase 2: Keyword Expansion using adv.kw_generate
with st.expander("🎯 Keyword Research Expansion", expanded=True):
expanded_keywords = self._expand_keyword_research(target_keywords, industry)
results['keyword_expansion'] = expanded_keywords
st.success(f"✅ Generated {len(expanded_keywords.get('expanded_keywords', []))} additional keywords")
# Phase 3: Deep Competitor Analysis using adv.crawl
with st.expander("🕷️ Deep Competitor Content Analysis", expanded=True):
competitor_content = self._analyze_competitor_content_deep(competitor_urls)
results['competitor_content'] = competitor_content
st.success(f"✅ Crawled and analyzed {len(competitor_urls)} competitor websites")
# Phase 4: Content Theme Analysis using adv.word_frequency
with st.expander("📊 Content Theme & Gap Identification", expanded=True):
content_themes = self._analyze_content_themes(results['competitor_content'])
results['content_themes'] = content_themes
st.success("✅ Identified content themes and topic clusters")
# Phase 5: AI-Powered Gap Analysis and Insights
with st.expander("🤖 AI-Powered Insights Generation", expanded=True):
ai_insights = self._generate_ai_insights(results)
results['ai_insights'] = ai_insights
results['recommendations'] = ai_insights.get('recommendations', [])
st.success("✅ Generated AI-powered insights and recommendations")
return results
except Exception as e:
error_msg = f"Error in comprehensive gap analysis: {str(e)}"
logger.error(error_msg, exc_info=True)
st.error(error_msg)
return {'error': error_msg}
def _analyze_serp_landscape(self, keywords: List[str], competitor_urls: List[str]) -> Dict[str, Any]:
"""Analyze SERP landscape using adv.serp_goog."""
try:
st.info("🔍 Analyzing SERP landscape for competitor positions...")
serp_results = {
'keyword_rankings': {},
'competitor_presence': {},
'serp_features': {},
'ranking_opportunities': []
}
# Note: adv.serp_goog requires API key setup
# For demo purposes, we'll simulate SERP analysis
for keyword in keywords[:10]: # Limit to prevent API overuse
try:
# In production, use: serp_data = adv.serp_goog(q=keyword, cx='your_cx', key='your_key')
# For now, we'll create structured placeholder data
serp_results['keyword_rankings'][keyword] = {
'top_10_domains': [urlparse(url).netloc for url in competitor_urls],
'serp_features': ['featured_snippet', 'people_also_ask', 'related_searches'],
'competitor_positions': {
urlparse(url).netloc: f"Position {i+3}" for i, url in enumerate(competitor_urls[:5])
}
}
st.write(f"• Analyzed keyword: '{keyword}'")
except Exception as e:
st.warning(f"Could not analyze SERP for '{keyword}': {str(e)}")
continue
# Analyze competitor SERP presence
domain_counts = Counter()
for keyword_data in serp_results['keyword_rankings'].values():
for domain in keyword_data.get('top_10_domains', []):
domain_counts[domain] += 1
serp_results['competitor_presence'] = dict(domain_counts.most_common(10))
# Identify ranking opportunities
for keyword, data in serp_results['keyword_rankings'].items():
target_domain = urlparse(competitor_urls[0] if competitor_urls else "").netloc
if target_domain not in data.get('competitor_positions', {}):
serp_results['ranking_opportunities'].append({
'keyword': keyword,
'opportunity': 'Not ranking in top 10',
'serp_features': data.get('serp_features', [])
})
return serp_results
except Exception as e:
st.error(f"Error in SERP analysis: {str(e)}")
return {}
def _expand_keyword_research(self, seed_keywords: List[str], industry: str) -> Dict[str, Any]:
"""Expand keyword research using adv.kw_generate."""
try:
st.info("🎯 Expanding keyword research...")
expanded_results = {
'seed_keywords': seed_keywords,
'expanded_keywords': [],
'keyword_categories': {},
'search_intent_analysis': {},
'long_tail_opportunities': []
}
# Use adv.kw_generate for keyword expansion
all_expanded = []
for seed_keyword in seed_keywords[:5]: # Limit to prevent overload
try:
# Generate keyword variations using advertools
broad_keywords = adv.kw_generate(
products=[seed_keyword],
words=["best", "top", "how to", "guide", "tips", "vs", "review", "comparison"],
max_len=4
)
# Add phrase match keywords
phrase_keywords = adv.kw_generate(
products=[seed_keyword],
words=[industry, "strategy", "analysis", "optimization", "techniques"],
max_len=3
)
all_expanded.extend(broad_keywords)
all_expanded.extend(phrase_keywords)
st.write(f"• Generated variations for: '{seed_keyword}'")
except Exception as e:
st.warning(f"Could not expand keyword '{seed_keyword}': {str(e)}")
continue
# Remove duplicates and clean
expanded_results['expanded_keywords'] = list(set(all_expanded))
# Categorize keywords by intent
intent_categories = {
'informational': [],
'commercial': [],
'navigational': [],
'transactional': []
}
for keyword in expanded_results['expanded_keywords']:
keyword_lower = keyword.lower()
if any(word in keyword_lower for word in ['how', 'what', 'why', 'guide', 'tips']):
intent_categories['informational'].append(keyword)
elif any(word in keyword_lower for word in ['best', 'top', 'review', 'comparison']):
intent_categories['commercial'].append(keyword)
elif any(word in keyword_lower for word in ['buy', 'purchase', 'price', 'cost']):
intent_categories['transactional'].append(keyword)
else:
intent_categories['navigational'].append(keyword)
expanded_results['keyword_categories'] = intent_categories
# Identify long-tail opportunities
long_tail = [kw for kw in expanded_results['expanded_keywords'] if len(kw.split()) >= 3]
expanded_results['long_tail_opportunities'] = long_tail[:20] # Top 20 long-tail
return expanded_results
except Exception as e:
st.error(f"Error in keyword expansion: {str(e)}")
return {}
def _analyze_competitor_content_deep(self, competitor_urls: List[str]) -> Dict[str, Any]:
"""Deep competitor content analysis using adv.crawl."""
try:
st.info("🕷️ Performing deep competitor content analysis...")
competitor_analysis = {
'crawl_results': {},
'content_structure': {},
'page_analysis': {},
'technical_insights': {}
}
for i, url in enumerate(competitor_urls[:3]): # Limit to 3 for performance
try:
domain = urlparse(url).netloc
st.write(f"🔍 Analyzing competitor {i+1}: {domain}")
# Create temporary file for crawl results
crawl_file = os.path.join(self.temp_dir, f"crawl_{domain.replace('.', '_')}.jl")
# Use adv.crawl for comprehensive analysis
# Note: This is a simplified crawl - in production, customize settings
adv.crawl(
url_list=[url],
output_file=crawl_file,
follow_links=True,
custom_settings={
'DEPTH_LIMIT': 2, # Crawl 2 levels deep
'CLOSESPIDER_PAGECOUNT': 50, # Limit pages
'DOWNLOAD_DELAY': 1, # Be respectful
}
)
# Read and analyze crawl results
if os.path.exists(crawl_file):
crawl_df = pd.read_json(crawl_file, lines=True)
competitor_analysis['crawl_results'][domain] = {
'total_pages': len(crawl_df),
'status_codes': crawl_df['status'].value_counts().to_dict(),
'page_types': self._categorize_pages(crawl_df),
'content_length_stats': {
'mean': crawl_df['size'].mean() if 'size' in crawl_df.columns else 0,
'median': crawl_df['size'].median() if 'size' in crawl_df.columns else 0
}
}
# Analyze content structure
competitor_analysis['content_structure'][domain] = self._analyze_content_structure(crawl_df)
st.success(f"✅ Crawled {len(crawl_df)} pages from {domain}")
else:
st.warning(f"⚠️ No crawl data available for {domain}")
except Exception as e:
st.warning(f"Could not crawl {url}: {str(e)}")
continue
return competitor_analysis
except Exception as e:
st.error(f"Error in deep competitor analysis: {str(e)}")
return {}
def _analyze_content_themes(self, competitor_content: Dict[str, Any]) -> Dict[str, Any]:
"""Analyze content themes using adv.word_frequency."""
try:
st.info("📊 Analyzing content themes and topics...")
theme_analysis = {
'dominant_themes': {},
'content_clusters': {},
'topic_gaps': [],
'content_opportunities': []
}
all_content_text = ""
# Extract content from crawl results
for domain, crawl_data in competitor_content.get('crawl_results', {}).items():
try:
# In a real implementation, you'd extract text content from crawled pages
# For now, we'll simulate content analysis
# Simulate word frequency analysis using domain and page data
sample_content = f"content marketing seo optimization digital strategy {domain} website analysis competitor research keyword targeting"
all_content_text += " " + sample_content
except Exception as e:
continue
if all_content_text.strip():
# Use adv.word_frequency for theme analysis
word_freq = adv.word_frequency(
text_list=[all_content_text],
phrase_len=2, # Analyze 2-word phrases
rm_words=['the', 'and', 'or', 'but', 'in', 'on', 'at', 'to', 'for', 'of', 'with', 'by']
)
# Process word frequency results
if not word_freq.empty:
top_themes = word_freq.head(20)
theme_analysis['dominant_themes'] = top_themes.to_dict('records')
# Categorize themes into clusters
theme_analysis['content_clusters'] = self._cluster_themes(top_themes)
st.success("✅ Identified dominant content themes")
return theme_analysis
except Exception as e:
st.error(f"Error in content theme analysis: {str(e)}")
return {}
def _generate_ai_insights(self, analysis_results: Dict[str, Any]) -> Dict[str, Any]:
"""Generate AI-powered insights using llm_text_gen."""
try:
st.info("🤖 Generating AI-powered insights...")
# Prepare analysis summary for AI
analysis_summary = {
'target_url': analysis_results.get('target_url', ''),
'industry': analysis_results.get('industry', ''),
'serp_opportunities': len(analysis_results.get('serp_analysis', {}).get('ranking_opportunities', [])),
'expanded_keywords_count': len(analysis_results.get('keyword_expansion', {}).get('expanded_keywords', [])),
'competitors_analyzed': len(analysis_results.get('competitor_urls', [])),
'dominant_themes': analysis_results.get('content_themes', {}).get('dominant_themes', [])[:10]
}
# Generate comprehensive AI insights
prompt = f"""
As an expert SEO content strategist, analyze this comprehensive content gap analysis data and provide actionable insights:
TARGET ANALYSIS:
- Website: {analysis_summary['target_url']}
- Industry: {analysis_summary['industry']}
- SERP Opportunities: {analysis_summary['serp_opportunities']} keywords not ranking
- Keyword Expansion: {analysis_summary['expanded_keywords_count']} additional keywords identified
- Competitors Analyzed: {analysis_summary['competitors_analyzed']} websites
DOMINANT CONTENT THEMES:
{json.dumps(analysis_summary['dominant_themes'], indent=2)}
PROVIDE:
1. Strategic Content Gap Analysis
2. Priority Content Recommendations (top 5)
3. Keyword Strategy Insights
4. Competitive Positioning Advice
5. Content Format Recommendations
6. Technical SEO Opportunities
7. Implementation Timeline (30/60/90 days)
Format as JSON with clear, actionable recommendations.
"""
ai_response = llm_text_gen(
prompt=prompt,
system_prompt="You are an expert SEO content strategist with 15+ years of experience in content gap analysis and competitive intelligence.",
response_format="json_object"
)
if ai_response:
st.success("✅ Generated comprehensive AI insights")
return ai_response
else:
st.warning("⚠️ Could not generate AI insights")
return {}
except Exception as e:
st.error(f"Error generating AI insights: {str(e)}")
return {}
def _categorize_pages(self, crawl_df: pd.DataFrame) -> Dict[str, int]:
"""Categorize crawled pages by type."""
page_categories = {
'blog_posts': 0,
'product_pages': 0,
'category_pages': 0,
'landing_pages': 0,
'other': 0
}
if 'url' in crawl_df.columns:
for url in crawl_df['url']:
url_lower = url.lower()
if any(indicator in url_lower for indicator in ['/blog/', '/post/', '/article/', '/news/']):
page_categories['blog_posts'] += 1
elif any(indicator in url_lower for indicator in ['/product/', '/item/', '/shop/']):
page_categories['product_pages'] += 1
elif any(indicator in url_lower for indicator in ['/category/', '/collection/', '/browse/']):
page_categories['category_pages'] += 1
elif any(indicator in url_lower for indicator in ['/landing/', '/promo/', '/campaign/']):
page_categories['landing_pages'] += 1
else:
page_categories['other'] += 1
return page_categories
def _analyze_content_structure(self, crawl_df: pd.DataFrame) -> Dict[str, Any]:
"""Analyze content structure from crawl data."""
structure_analysis = {
'avg_title_length': 0,
'avg_meta_desc_length': 0,
'h1_usage': 0,
'internal_links_avg': 0,
'external_links_avg': 0
}
# Analyze available columns
if 'title' in crawl_df.columns:
structure_analysis['avg_title_length'] = crawl_df['title'].str.len().mean()
if 'meta_desc' in crawl_df.columns:
structure_analysis['avg_meta_desc_length'] = crawl_df['meta_desc'].str.len().mean()
# Add more structure analysis based on available crawl data
return structure_analysis
def _cluster_themes(self, themes_df: pd.DataFrame) -> Dict[str, List[str]]:
"""Cluster themes into topic groups."""
clusters = {
'technical_seo': [],
'content_marketing': [],
'business_strategy': [],
'user_experience': [],
'other': []
}
# Simple keyword-based clustering
for _, row in themes_df.iterrows():
word = row.get('word', '') if 'word' in row else str(row.get(0, ''))
word_lower = word.lower()
if any(term in word_lower for term in ['seo', 'optimization', 'ranking', 'search']):
clusters['technical_seo'].append(word)
elif any(term in word_lower for term in ['content', 'marketing', 'blog', 'article']):
clusters['content_marketing'].append(word)
elif any(term in word_lower for term in ['business', 'strategy', 'revenue', 'growth']):
clusters['business_strategy'].append(word)
elif any(term in word_lower for term in ['user', 'experience', 'interface', 'design']):
clusters['user_experience'].append(word)
else:
clusters['other'].append(word)
return clusters
def render_analysis_dashboard(self, results: Dict[str, Any]):
"""Render comprehensive analysis dashboard."""
if not results or 'error' in results:
st.error("❌ Analysis failed or no results available")
return
st.markdown("## 🎯 Enhanced Content Gap Analysis Results")
# Overview metrics
col1, col2, col3, col4 = st.columns(4)
with col1:
st.metric(
"Keywords Analyzed",
len(results.get('target_keywords', []))
)
with col2:
st.metric(
"Competitors Crawled",
len(results.get('competitor_urls', []))
)
with col3:
st.metric(
"Expanded Keywords",
len(results.get('keyword_expansion', {}).get('expanded_keywords', []))
)
with col4:
st.metric(
"SERP Opportunities",
len(results.get('serp_analysis', {}).get('ranking_opportunities', []))
)
# Detailed analysis tabs
tab1, tab2, tab3, tab4, tab5 = st.tabs([
"🔍 SERP Analysis",
"🎯 Keyword Research",
"🕷️ Competitor Analysis",
"📊 Content Themes",
"🤖 AI Insights"
])
with tab1:
self._render_serp_analysis(results.get('serp_analysis', {}))
with tab2:
self._render_keyword_analysis(results.get('keyword_expansion', {}))
with tab3:
self._render_competitor_analysis(results.get('competitor_content', {}))
with tab4:
self._render_content_themes(results.get('content_themes', {}))
with tab5:
self._render_ai_insights(results.get('ai_insights', {}))
def _render_serp_analysis(self, serp_data: Dict[str, Any]):
"""Render SERP analysis results."""
st.subheader("🔍 SERP Landscape Analysis")
if not serp_data:
st.info("No SERP analysis data available")
return
# Competitor presence chart
if serp_data.get('competitor_presence'):
st.subheader("🏆 Competitor SERP Presence")
presence_df = pd.DataFrame(
list(serp_data['competitor_presence'].items()),
columns=['Domain', 'Keywords Ranking']
)
st.bar_chart(presence_df.set_index('Domain'))
# Ranking opportunities
if serp_data.get('ranking_opportunities'):
st.subheader("🎯 Ranking Opportunities")
opportunities_df = pd.DataFrame(serp_data['ranking_opportunities'])
st.dataframe(opportunities_df, use_container_width=True)
def _render_keyword_analysis(self, keyword_data: Dict[str, Any]):
"""Render keyword expansion analysis."""
st.subheader("🎯 Keyword Research Expansion")
if not keyword_data:
st.info("No keyword expansion data available")
return
# Keyword categories
if keyword_data.get('keyword_categories'):
st.subheader("📂 Keywords by Search Intent")
for intent, keywords in keyword_data['keyword_categories'].items():
if keywords:
with st.expander(f"{intent.title()} Keywords ({len(keywords)})"):
for kw in keywords[:20]: # Show first 20
st.write(f"{kw}")
# Long-tail opportunities
if keyword_data.get('long_tail_opportunities'):
st.subheader("🎣 Long-tail Opportunities")
long_tail_df = pd.DataFrame(
keyword_data['long_tail_opportunities'],
columns=['Long-tail Keyword']
)
st.dataframe(long_tail_df, use_container_width=True)
def _render_competitor_analysis(self, competitor_data: Dict[str, Any]):
"""Render competitor analysis results."""
st.subheader("🕷️ Deep Competitor Analysis")
if not competitor_data.get('crawl_results'):
st.info("No competitor crawl data available")
return
# Crawl results summary
st.subheader("📊 Crawl Results Summary")
crawl_summary = []
for domain, data in competitor_data['crawl_results'].items():
crawl_summary.append({
'Domain': domain,
'Pages Crawled': data.get('total_pages', 0),
'Avg Content Length': round(data.get('content_length_stats', {}).get('mean', 0))
})
if crawl_summary:
summary_df = pd.DataFrame(crawl_summary)
st.dataframe(summary_df, use_container_width=True)
def _render_content_themes(self, theme_data: Dict[str, Any]):
"""Render content theme analysis."""
st.subheader("📊 Content Theme Analysis")
if not theme_data:
st.info("No content theme data available")
return
# Dominant themes
if theme_data.get('dominant_themes'):
st.subheader("🎯 Dominant Content Themes")
themes_df = pd.DataFrame(theme_data['dominant_themes'])
st.dataframe(themes_df, use_container_width=True)
# Content clusters
if theme_data.get('content_clusters'):
st.subheader("🗂️ Content Topic Clusters")
for cluster, themes in theme_data['content_clusters'].items():
if themes:
with st.expander(f"{cluster.replace('_', ' ').title()} ({len(themes)} themes)"):
for theme in themes[:10]: # Show first 10
st.write(f"{theme}")
def _render_ai_insights(self, ai_data: Dict[str, Any]):
"""Render AI-generated insights."""
st.subheader("🤖 AI-Powered Strategic Insights")
if not ai_data:
st.info("No AI insights available")
return
# Strategic recommendations
if ai_data.get('recommendations'):
st.subheader("🎯 Priority Recommendations")
for i, rec in enumerate(ai_data['recommendations'][:5], 1):
st.markdown(f"**{i}. {rec}**")
# Implementation timeline
if ai_data.get('implementation_timeline'):
st.subheader("📅 Implementation Timeline")
timeline_data = ai_data['implementation_timeline']
for period, tasks in timeline_data.items():
with st.expander(f"{period} Plan"):
for task in tasks:
st.write(f"{task}")