{
  "$schema": "https://emdashcms.com/seed.schema.json",
  "version": "1",
  "meta": {
    "name": "Marketing & Portfolio Starter",
    "description": "A combined marketing and portfolio site with landing pages and project showcases",
    "author": "EmDash"
  },
  "settings": {
    "title": "Acme",
    "tagline": "Build products people actually want"
  },
  "collections": [
    {
      "slug": "pages",
      "label": "Pages",
      "labelSingular": "Page",
      "supports": ["drafts", "revisions", "seo"],
      "fields": [
        {
          "slug": "title",
          "label": "Title",
          "type": "string",
          "required": true
        },
        {
          "slug": "content",
          "label": "Content",
          "type": "portableText"
        }
      ]
    },
    {
      "slug": "projects",
      "label": "Projects",
      "labelSingular": "Project",
      "supports": ["drafts", "revisions", "search", "seo"],
      "fields": [
        {
          "slug": "title",
          "label": "Title",
          "type": "string",
          "required": true,
          "searchable": true
        },
        {
          "slug": "featured_image",
          "label": "Featured Image",
          "type": "image",
          "required": true
        },
        {
          "slug": "client",
          "label": "Client",
          "type": "string"
        },
        {
          "slug": "year",
          "label": "Year",
          "type": "string"
        },
        {
          "slug": "summary",
          "label": "Summary",
          "type": "text",
          "searchable": true
        },
        {
          "slug": "body",
          "label": "Body",
          "type": "portableText",
          "searchable": true
        },
        {
          "slug": "gallery",
          "label": "Gallery",
          "type": "json"
        },
        {
          "slug": "url",
          "label": "Project URL",
          "type": "string"
        }
      ]
    }
  ],
  "taxonomies": [
    {
      "name": "category",
      "label": "Categories",
      "labelSingular": "Category",
      "hierarchical": false,
      "collections": ["projects"],
      "terms": [
        { "slug": "branding", "label": "Branding" },
        { "slug": "web", "label": "Web Design" },
        { "slug": "print", "label": "Print" },
        { "slug": "photography", "label": "Photography" }
      ]
    },
    {
      "name": "tag",
      "label": "Tags",
      "labelSingular": "Tag",
      "hierarchical": false,
      "collections": ["projects"],
      "terms": [
        { "slug": "identity", "label": "Identity" },
        { "slug": "ui-ux", "label": "UI/UX" },
        { "slug": "development", "label": "Development" },
        { "slug": "art-direction", "label": "Art Direction" },
        { "slug": "packaging", "label": "Packaging" },
        { "slug": "ecommerce", "label": "E-commerce" },
        { "slug": "editorial", "label": "Editorial" }
      ]
    }
  ],
  "menus": [
    {
      "name": "primary",
      "label": "Primary Navigation",
      "items": [
        {
          "type": "custom",
          "label": "Features",
          "url": "/#features"
        },
        {
          "type": "custom",
          "label": "Pricing",
          "url": "/pricing"
        },
        {
          "type": "custom",
          "label": "Work",
          "url": "/work"
        },
        {
          "type": "custom",
          "label": "Contact",
          "url": "/contact"
        }
      ]
    }
  ],
  "content": {
    "pages": [
      {
        "id": "home",
        "slug": "home",
        "status": "published",
        "data": {
          "title": "Home",
          "content": [
            {
              "_type": "marketing.hero",
              "_key": "hero",
              "headline": "Build products people actually want",
              "subheadline": "The all-in-one platform for modern teams. Ship faster, collaborate better, and focus on what matters.",
              "primaryCta": {
                "label": "Start Free Trial",
                "url": "/signup"
              },
              "secondaryCta": {
                "label": "Watch Demo",
                "url": "/demo"
              }
            },
            {
              "_type": "marketing.features",
              "_key": "features",
              "headline": "Everything you need to ship",
              "subheadline": "Powerful features that help your team move faster without sacrificing quality.",
              "features": [
                {
                  "icon": "zap",
                  "title": "Lightning Fast",
                  "description": "Built for speed from the ground up. Your team will notice the difference from day one."
                },
                {
                  "icon": "shield",
                  "title": "Enterprise Security",
                  "description": "SOC 2 compliant with end-to-end encryption. Your data stays yours."
                },
                {
                  "icon": "users",
                  "title": "Team Collaboration",
                  "description": "Real-time collaboration features that make working together feel effortless."
                },
                {
                  "icon": "chart",
                  "title": "Powerful Analytics",
                  "description": "Understand how your team works with detailed insights and reporting."
                },
                {
                  "icon": "code",
                  "title": "Developer Friendly",
                  "description": "A robust API and CLI tools that integrate with your existing workflow."
                },
                {
                  "icon": "globe",
                  "title": "Global Scale",
                  "description": "Deployed to edge locations worldwide. Fast for everyone, everywhere."
                }
              ]
            },
            {
              "_type": "marketing.testimonials",
              "_key": "testimonials",
              "headline": "Trusted by teams everywhere",
              "testimonials": [
                {
                  "quote": "We cut our deployment time by 80%. The team actually enjoys shipping now.",
                  "author": "Sarah Chen",
                  "role": "CTO",
                  "company": "Streamline"
                },
                {
                  "quote": "The best developer experience I've used. Everything just works the way you'd expect.",
                  "author": "Marcus Johnson",
                  "role": "Lead Engineer",
                  "company": "Volt Labs"
                },
                {
                  "quote": "Finally, a tool that doesn't get in the way. Our team is more productive than ever.",
                  "author": "Elena Rodriguez",
                  "role": "VP Engineering",
                  "company": "Nexus"
                }
              ]
            },
            {
              "_type": "marketing.faq",
              "_key": "faq",
              "headline": "Frequently asked questions",
              "items": [
                {
                  "question": "How long does setup take?",
                  "answer": "Most teams are up and running in under 15 minutes. Our onboarding wizard guides you through connecting your existing tools and inviting your team."
                },
                {
                  "question": "Can I migrate from my current tool?",
                  "answer": "Yes. We have built-in importers for all major platforms, and our support team can help with custom migrations for larger teams."
                },
                {
                  "question": "What kind of support do you offer?",
                  "answer": "All plans include email support with a 24-hour response time. Pro and Enterprise plans include priority support with dedicated account managers."
                },
                {
                  "question": "Is there a free trial?",
                  "answer": "Yes, all plans come with a 14-day free trial. No credit card required. You can upgrade, downgrade, or cancel at any time."
                }
              ]
            }
          ]
        }
      },
      {
        "id": "pricing",
        "slug": "pricing",
        "status": "published",
        "data": {
          "title": "Pricing",
          "content": [
            {
              "_type": "marketing.hero",
              "_key": "pricing-hero",
              "headline": "Simple, transparent pricing",
              "subheadline": "No hidden fees. No surprises. Start free and scale as you grow.",
              "centered": true
            },
            {
              "_type": "marketing.pricing",
              "_key": "pricing-plans",
              "plans": [
                {
                  "name": "Starter",
                  "price": "$0",
                  "period": "/month",
                  "description": "Perfect for trying things out",
                  "features": [
                    "Up to 3 team members",
                    "5 projects",
                    "Basic analytics",
                    "Community support",
                    "1GB storage"
                  ],
                  "cta": {
                    "label": "Get Started",
                    "url": "/signup"
                  }
                },
                {
                  "name": "Pro",
                  "price": "$29",
                  "period": "/user/month",
                  "description": "For growing teams",
                  "features": [
                    "Unlimited team members",
                    "Unlimited projects",
                    "Advanced analytics",
                    "Priority support",
                    "100GB storage",
                    "Custom integrations",
                    "API access"
                  ],
                  "cta": {
                    "label": "Start Free Trial",
                    "url": "/signup?plan=pro"
                  },
                  "highlighted": true
                },
                {
                  "name": "Enterprise",
                  "price": "Custom",
                  "description": "For large organizations",
                  "features": [
                    "Everything in Pro",
                    "Dedicated support",
                    "Custom contracts",
                    "SLA guarantee",
                    "Unlimited storage"
                  ],
                  "cta": {
                    "label": "Contact Sales",
                    "url": "/contact"
                  }
                }
              ]
            },
            {
              "_type": "marketing.faq",
              "_key": "pricing-faq",
              "headline": "Pricing FAQ",
              "items": [
                {
                  "question": "Can I change plans later?",
                  "answer": "Yes, you can upgrade or downgrade at any time. Changes take effect immediately and we'll prorate your billing."
                },
                {
                  "question": "What payment methods do you accept?",
                  "answer": "We accept all major credit cards, and Enterprise customers can pay via invoice with NET 30 terms."
                },
                {
                  "question": "Is there a discount for annual billing?",
                  "answer": "Yes, annual plans receive a 20% discount compared to monthly billing."
                }
              ]
            }
          ]
        }
      },
      {
        "id": "contact",
        "slug": "contact",
        "status": "published",
        "data": {
          "title": "Contact",
          "content": [
            {
              "_type": "marketing.hero",
              "_key": "contact-hero",
              "headline": "Get in touch",
              "subheadline": "Have questions? Want a demo? We'd love to hear from you.",
              "centered": true
            }
          ]
        }
      },
      {
        "id": "about",
        "slug": "about",
        "status": "published",
        "data": {
          "title": "About",
          "content": [
            {
              "_type": "block",
              "style": "normal",
              "children": [
                {
                  "_type": "span",
                  "text": "We are a creative studio focused on creating meaningful work for thoughtful clients. Founded in 2020, we've had the privilege of working with brands across technology, culture, and the arts."
                }
              ]
            },
            {
              "_type": "block",
              "style": "normal",
              "children": [
                {
                  "_type": "span",
                  "text": "Our approach is simple: listen carefully, think deeply, and craft with intention. We believe that good design is invisible — it gets out of the way and lets the work speak for itself."
                }
              ]
            },
            {
              "_type": "block",
              "style": "h2",
              "children": [
                {
                  "_type": "span",
                  "text": "What we do"
                }
              ]
            },
            {
              "_type": "block",
              "style": "normal",
              "children": [
                {
                  "_type": "span",
                  "text": "We specialize in brand identity, web design, and art direction. Whether you need a complete visual identity or a single website, we bring the same level of care and attention to every project."
                }
              ]
            }
          ]
        }
      }
    ],
    "projects": [
      {
        "id": "meridian-brand",
        "slug": "meridian-brand",
        "status": "published",
        "data": {
          "title": "Meridian",
          "client": "Meridian Collective",
          "year": "2024",
          "summary": "A complete brand identity for a creative collective bringing together artists and technologists.",
          "featured_image": "https://images.unsplash.com/photo-1558618666-fcd25c85cd64?w=1200&h=900&fit=crop",
          "body": [
            {
              "_type": "block",
              "style": "normal",
              "children": [
                {
                  "_type": "span",
                  "text": "Meridian Collective needed a visual identity that could bridge the gap between traditional art and emerging technology. The challenge was to create something that felt timeless yet forward-looking."
                }
              ]
            },
            {
              "_type": "block",
              "style": "h2",
              "children": [
                {
                  "_type": "span",
                  "text": "The approach"
                }
              ]
            },
            {
              "_type": "block",
              "style": "normal",
              "children": [
                {
                  "_type": "span",
                  "text": "We developed a wordmark that combines classical typography with subtle geometric forms. The color palette draws from both digital interfaces and natural materials, creating a bridge between worlds."
                }
              ]
            },
            {
              "_type": "block",
              "style": "h2",
              "children": [
                {
                  "_type": "span",
                  "text": "The result"
                }
              ]
            },
            {
              "_type": "block",
              "style": "normal",
              "children": [
                {
                  "_type": "span",
                  "text": "The new identity has been applied across print and digital touchpoints, from business cards to a fully responsive website. Meridian has received positive feedback from both artists and technologists alike."
                }
              ]
            }
          ]
        },
        "taxonomies": {
          "category": ["branding"],
          "tag": ["identity", "art-direction"]
        }
      },
      {
        "id": "volta-web",
        "slug": "volta-web",
        "status": "published",
        "data": {
          "title": "Volta",
          "client": "Volta Energy",
          "year": "2024",
          "summary": "Website design for a renewable energy startup making clean power accessible to everyone.",
          "featured_image": "https://images.unsplash.com/photo-1497366216548-37526070297c?w=1200&h=900&fit=crop",
          "url": "https://volta.example.com",
          "body": [
            {
              "_type": "block",
              "style": "normal",
              "children": [
                {
                  "_type": "span",
                  "text": "Volta is on a mission to make renewable energy accessible to everyone. They needed a website that could explain complex technology simply while inspiring trust in potential customers."
                }
              ]
            },
            {
              "_type": "block",
              "style": "h2",
              "children": [
                {
                  "_type": "span",
                  "text": "Design principles"
                }
              ]
            },
            {
              "_type": "block",
              "style": "normal",
              "children": [
                {
                  "_type": "span",
                  "text": "We focused on clarity and warmth. The design uses generous whitespace and a vibrant green accent that evokes growth and sustainability without feeling clichéd."
                }
              ]
            }
          ]
        },
        "taxonomies": {
          "category": ["web"],
          "tag": ["ui-ux", "development"]
        }
      },
      {
        "id": "archive-print",
        "slug": "archive-print",
        "status": "published",
        "data": {
          "title": "The Archive",
          "client": "City Museum",
          "year": "2023",
          "summary": "Exhibition catalog and print materials for a retrospective on modernist architecture.",
          "featured_image": "https://images.unsplash.com/photo-1507003211169-0a1dd7228f2d?w=1200&h=900&fit=crop",
          "body": [
            {
              "_type": "block",
              "style": "normal",
              "children": [
                {
                  "_type": "span",
                  "text": "The Archive was a major exhibition at the City Museum, showcasing 50 years of modernist architecture through photographs, drawings, and models. We designed the complete print identity."
                }
              ]
            },
            {
              "_type": "block",
              "style": "h2",
              "children": [
                {
                  "_type": "span",
                  "text": "The catalog"
                }
              ]
            },
            {
              "_type": "block",
              "style": "normal",
              "children": [
                {
                  "_type": "span",
                  "text": "The 240-page catalog uses a strict grid system inspired by the work being exhibited. Full-bleed photography alternates with dense text spreads, creating a rhythm that echoes the exhibition layout."
                }
              ]
            }
          ]
        },
        "taxonomies": {
          "category": ["print"],
          "tag": ["editorial", "art-direction"]
        }
      },
      {
        "id": "coastal-photo",
        "slug": "coastal-photo",
        "status": "published",
        "data": {
          "title": "Coastal",
          "client": "Personal Project",
          "year": "2023",
          "summary": "A photographic study of the Pacific coastline, exploring the intersection of land, sea, and sky.",
          "featured_image": "https://images.unsplash.com/photo-1505142468610-359e7d316be0?w=1200&h=900&fit=crop",
          "body": [
            {
              "_type": "block",
              "style": "normal",
              "children": [
                {
                  "_type": "span",
                  "text": "Coastal began as a weekend project and grew into a year-long exploration of the Pacific shoreline. Shot entirely on medium format film, the series captures the quiet drama of the coast."
                }
              ]
            },
            {
              "_type": "block",
              "style": "h2",
              "children": [
                {
                  "_type": "span",
                  "text": "Process"
                }
              ]
            },
            {
              "_type": "block",
              "style": "normal",
              "children": [
                {
                  "_type": "span",
                  "text": "Each image was made at dawn or dusk, when the light is softest and the beaches are empty. The slow process of shooting film encourages patience and intentionality — qualities that show in the final work."
                }
              ]
            }
          ]
        },
        "taxonomies": {
          "category": ["photography"],
          "tag": ["art-direction", "editorial"]
        }
      }
    ]
  }
}