Initial commit: moreminimore-service content pipeline

- 9 mm* skills (orchestrator, article, social, publish, analytics)
- 6 dependency skills (content-writer, geo-optimizer, etc.)
- 3 analytics scripts (GSC, Google Ads, Meta Ads)
- Config template + setup guide
- SOUL-MM.md persona extension
- OrbitOS integration reference

skills/hook-generator/SKILL.md

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+---
+name: hook-generator
+description: >
+  Generate 6 clickbait-style LinkedIn hook variations for any topic. Two-line hooks built on the formula: a 40-char opening line, a 40-char bold contrast line. Includes digits, "How I" or "I" statements, and metrics. Use this skill whenever the user says "write me hooks", "hook ideas", "generate hooks", "I need a hook for a post about...", or pastes a topic and asks for openers. Fast output, no preamble.
+---
+
+# Hook Generator
+
+## CRITICAL: Auto-start on load
+
+When this skill triggers, go straight to Step 1. Do not summarise. Do not explain what makes a good hook.
+
+## Step 1. Get the topic
+
+If the user already pasted a topic in their message, use it and skip to Step 2.
+
+Otherwise ask:
+
+> What topic do you want hooks for?
+
+Wait for response.
+
+## Step 2. Write 6 hook variations
+
+Every hook has the same structure:
+
+- **Line 1 (Opening)**: 40 characters maximum. No questions. States something unexpected, specific, or punchy.
+- **Line 2 (Contrast)**: 40 characters maximum. Contradicts, reframes, or undercuts the opening.
+
+Every variation must:
+
+- Include at least one "How I" or "I" statement across the two lines
+- Include a digit or metric where possible
+- Follow clickbait principles: tension, curiosity gap, stakes
+
+Produce 6 variations covering different angles:
+
+1. **Number-led**: Lead with a specific number or metric
+2. **Contrarian**: State a belief then flip it
+3. **Personal transformation**: Before vs after with a digit
+4. **Authority steal**: Reference a name, tool, or brand
+5. **Admission**: Confess a mistake or loss
+6. **Future shock**: A prediction or "X is about to change"
+
+## Step 3. Output format
+
+```
+HOOKS for [topic]
+
+1. [Number-led]
+[Line 1]
+[Line 2]
+
+2. [Contrarian]
+[Line 1]
+[Line 2]
+
+3. [Personal transformation]
+[Line 1]
+[Line 2]
+
+4. [Authority steal]
+[Line 1]
+[Line 2]
+
+5. [Admission]
+[Line 1]
+[Line 2]
+
+6. [Future shock]
+[Line 1]
+[Line 2]
+```
+
+## Step 4. Offer the next move
+
+Ask:
+
+> Want me to build one of these into a full post? Call the post-formatter skill with the hook number.
+
+## Rules
+
+- 40 characters maximum per line. Count them.
+- No questions in the opening line.
+- No em dashes.
+- No filler words. Every word earns its place.
+- Prefer digits over spelled numbers (3, not three).
+- British English unless voice.md says otherwise.
+- Never hedge. A weak hook is worse than no hook.