Initial commit: moreminimore-service content pipeline
- 9 mm* skills (orchestrator, article, social, publish, analytics) - 6 dependency skills (content-writer, geo-optimizer, etc.) - 3 analytics scripts (GSC, Google Ads, Meta Ads) - Config template + setup guide - SOUL-MM.md persona extension - OrbitOS integration reference
This commit is contained in:
Kunthawat Greethong
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skills/mm-analytics-orchestrator/SKILL.md
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skills/mm-analytics-orchestrator/SKILL.md
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---
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name: mm-analytics-orchestrator
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description: >
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Pull SEO + Ad performance data for a client, analyze trends, and produce
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prioritized strategy recommendations. Saves report to vault and presents
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in chat. Use when: "วิเคราะห์ผล", "analytics report", "ดูสถิติ",
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"แนะนำกลยุทธ์", "strategy recommendations", "seo report", "ad performance",
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"content ideas from data", "เขียนอะไรดี", "analytics".
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---
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# mm-analytics-orchestrator
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Pulls analytics data, analyzes trends, and produces prioritized strategy
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recommendations for a client.
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## When This Must Trigger
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- "วิเคราะห์ผล", "analytics report", "ดูสถิติ"
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- "แนะนำกลยุทธ์", "strategy recommendations"
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- "seo report", "ad performance"
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- "content ideas from data", "เขียนอะไรดี"
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- "analytics"
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## Process
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### Step 1: Determine client
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If not specified, ask:
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```
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วิเคราะห์ผลของลูกค้าไหน?
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1. moreminimore
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2. [other clients...]
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```
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### Step 2: Pull data
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Run analytics scripts from `~/Gitea/moreminimore-service-system/scripts/`:
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```bash
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# GSC data
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python3 mm_gsc.py --client <client-id> --days 30 --json
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# Google Ads data (if available)
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python3 mm_google_ads.py --client <client-id> stats --days 30 --json
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# Meta Ads data (if available)
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python3 mm_meta_ads.py --client <client-id> stats --days 30 --json
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```
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If a script fails (no data, API error), skip that source and note it.
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### Step 3: Analyze
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#### SEO Analysis
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**a. Quick Wins (Position 4-10)**
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- Queries on page 1 but below top 3
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- High impression, low CTR → title/description optimization
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- Action: ปรับ meta title/description
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**b. Content Gaps (Position 11-30)**
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- Queries with impressions but no dedicated content
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- Action: เขียนบทความใหม่
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**c. CTR Opportunities**
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- High impressions, low CTR (< expected for position)
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- Action: ปรับ title/description, add schema
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**d. Declining Pages**
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- Pages with >30% traffic decline
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- Action: Refresh content, update data
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**e. GEO Opportunities**
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- Question-format queries, definition queries
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- Action: Optimize for AI citation
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#### Ad Analysis (if data available)
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**a. High CPA Campaigns**
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- CPA > 2x target
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- Action: ปรับ targeting, ทดสอบ creative ใหม่
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**b. Low QS Keywords**
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- Quality Score < 5
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- Action: ปรับ ad relevance, landing page
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**c. Budget Optimization**
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- High spend, low conversion
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- Action: ย้าย budget
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**d. Creative Fatigue**
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- CTR declining over time
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- Action: Refresh creative
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#### Cross-Channel
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**a. SEO + Ad Synergy**
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- Organic ranking well for paid keyword
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- Action: ลด paid spend
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**b. Content → Ad Pipeline**
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- Article with good traffic → create ad
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- Action: สร้าง campaign จาก content
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**c. Ad → Content Pipeline**
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- Keyword with good ad conversion → write article
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- Action: เขียนบทความ SEO
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### Step 4: Prioritize recommendations
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Rank by impact × effort:
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| Priority | Criteria |
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|----------|----------|
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| 🔴 Priority 1 | High impact, low effort (quick wins) |
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| 🟡 Priority 2 | High impact, medium effort (content opportunities) |
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| 🟢 Priority 3 | Medium impact, optimization (ad tuning) |
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| 🔵 Priority 4 | Cross-channel opportunities |
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### Step 5: Present and ask
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Present the report in chat (match user's language):
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```
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📋 Strategy Report: [Client Name]
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📅 Period: [date range]
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━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
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📊 SEO Performance
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━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
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| Metric | Value | Trend |
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|--------|-------|-------|
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| Clicks | X | ↑/↓ X% |
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| Impressions | X | ↑/↓ X% |
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| CTR | X% | ↑/↓ |
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| Position | X | ↑/↓ |
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━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
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🎯 Priority 1: Quick Wins
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━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
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1. [Action]
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Evidence: [data]
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Expected: [outcome]
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2. [Action]
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...
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━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
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📝 Priority 2: Content Opportunities
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━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
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1. เขียนบทความ: "[topic]"
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Keyword: [kw], [X] impressions, position [X]
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Search intent: [type]
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━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
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📢 Priority 3: Ad Optimization
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━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
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(ถ้ามีข้อมูล ads)
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━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
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🔄 Priority 4: Cross-Channel
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━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
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━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
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```
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Then ask:
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```
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อยากทำตามแนะนำไหม?
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1. ✅ ทำทั้งหมด — สร้าง brief / optimize ตามลำดับ
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2. 📝 เฉพาะ content — สร้าง brief จาก content gaps
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3. 📢 เฉพาะ ads — optimize campaigns
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4. ⏭️ ข้าม — แค่ดูรายงาน
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```
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If user chooses to act:
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- Content gaps → load `mm-article-idea-extract` with the recommended topic
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- Ad optimization → provide specific commands/changes
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- SEO fixes → provide specific title/description rewrites
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### Step 6: Save report
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Save to vault:
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```
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~/vault/50_Resources/Strategy for Customers/<client-id>/YYYY-MM-DD-report.md
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```
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Create the folder if it doesn't exist.
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Report format:
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```markdown
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---
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type: strategy-report
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client: <client-id>
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period: <start-date> to <end-date>
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generated: YYYY-MM-DD
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---
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# Strategy Report: [Client Name]
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[full report content]
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```
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### Step 7: Confirm
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```
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✅ รายงาน saved: ~/vault/50_Resources/Strategy for Customers/<client-id>/YYYY-MM-DD-report.md
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```
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## Output
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- Chat: full report with recommendations
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- Vault: `~/vault/50_Resources/Strategy for Customers/<client-id>/YYYY-MM-DD-report.md`
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## Notes
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- Match user's language (Thai if they write Thai, English if English)
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- If GSC data is empty (new site), note it and focus on ad data
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- If no ad data, focus on SEO only
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- Always ask before taking action (creating briefs, optimizing)
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- Reports are cumulative — each report builds on previous data
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