---
name: mm-social-writer
description: >
  Create social media posts (Facebook, X/Twitter, Instagram) from a published article.
  Requires the article's published_url. Generates platform-specific posts with
  the article link embedded. Use when: "เขียนโพส", "create social posts",
  "write posts from article", "mm-social", "สร้างโพสจากบทความ".
---

# mm-social-writer

Creates social media posts from a published article, with the article URL embedded.

## When This Must Trigger

- "เขียนโพส", "create social posts", "write posts from article"
- "mm-social", "สร้างโพสจากบทความ"
- Called by moreminimore-orchestrator after article is published

## Prerequisites

- Article must be published with `published_url` in frontmatter
- Article must have `status: published`

## Process

### Step 1: Find the published article

Search for published articles that DON'T have social posts yet:

```python
import os, re

vault = os.path.expanduser("~/vault/60_Articles")
candidates = []

for client_dir in os.listdir(vault):
    client_path = os.path.join(vault, client_dir)
    if not os.path.isdir(client_path) or client_dir == 'Archive':
        continue
    
    for entry in os.listdir(client_path):
        if entry == 'Archive':
            continue
        article_path = os.path.join(client_path, entry, 'article.md')
        if not os.path.exists(article_path):
            continue
        
        content = open(article_path).read()[:800]
        
        # Must be published
        if 'status: published' not in content:
            continue
        
        # Must have published_url
        url_match = re.search(r'^published_url:\s*["\']?(.+?)["\']?\s*$', content, re.MULTILINE)
        if not url_match:
            continue
        
        # Check if posts already exist
        has_posts = os.path.exists(os.path.join(client_path, entry, 'post-facebook.md'))
        
        title_match = re.search(r'^title:\s*["\']?(.+?)["\']?\s*$', content, re.MULTILINE)
        
        candidates.append({
            'client_id': client_dir,
            'slug': entry,
            'title': title_match.group(1) if title_match else entry,
            'url': url_match.group(1),
            'dir': os.path.join(client_path, entry),
            'has_posts': has_posts
        })
```

Present to user:

```
บทความที่พร้อมสร้างโพส:

1. [title] — [client] — [url] — ยังไม่มีโพส
2. [title] — [client] — [url] — มีโพสแล้ว
...

เลือกหมายเลข:
```

If user selects an article that already has posts, ask:
- สร้างใหม่แทนโพสเดิม?
- หรือดูโพสที่มีอยู่?

### Step 2: Read article content and determine platforms

Read the full article to understand:
- Main topic and key points
- Tone and style
- Target audience
- Key statistics or quotes to highlight

**Determine which platforms to create posts for:**

```python
import json, os

config_path = os.path.expanduser("~/vault/99_System/clients-config.json")
config = json.load(open(config_path))

client = None
for c in config['clients']:
    if c['id'] == client_id:
        client = c
        break

# Get platforms from social_platforms field
platforms = client.get('social_platforms', [])

if not platforms:
    print("⚠️ ไม่มี social_platforms ใน config — ข้ามการสร้างโพส")
    # Exit or skip
```

**If `social_platforms` is empty**: skip social post creation entirely.

**If `social_platforms` has values**: only create posts for those platforms.

Present to user:
```
📱 Platforms ที่ใช้: [facebook, x, ig]
(กำหนดใน clients-config.json → social_platforms)
```

### Step 3: Generate social posts

Create platform-specific posts based on `social_platforms`:

**Only create posts for platforms listed in `social_platforms`.**
Skip any platform not in the list.

#### 3a. Facebook Post (if "facebook" in social_platforms)

Use `post-formatter` logic (PAS or AIDA framework):
- 200-300 words
- Hook-driven opening
- Key takeaway from article
- **Article URL embedded** in the post
- No CTA contact info (social posts don't use CTA)

```markdown
---
type: post
platform: facebook
status: draft
created: YYYY-MM-DD
related_article: "article.md"
published_url: "https://..."
---

[Post content with article link naturally integrated]
```

#### 3b. X/Twitter Post (if "x" in social_platforms)

Use `hook-generator` logic for the hook:
- Single post: 280 chars max, hook + key point + **article URL**
- Thread: 3-5 tweets, each with a key point, last tweet has **article URL**

```markdown
---
type: post
platform: x
status: draft
created: YYYY-MM-DD
related_article: "article.md"
published_url: "https://..."
format: single|thread
---

[Post content with article link]
```

#### 3c. Instagram Post (if "instagram" in social_platforms)

Visual-focused post:
- Caption: 150-200 words, hook + key takeaway
- **Article URL in bio** (IG doesn't allow clickable links in captions)
  → Note: "ลิงค์บทความใน bio" or use link sticker in Stories
- Image: generate a square (1080x1080) version
- Hashtags: 5-10 relevant hashtags

```markdown
---
type: post
platform: instagram
status: draft
created: YYYY-MM-DD
related_article: "article.md"
published_url: "https://..."
image: "images/ig-post.png"
---

[Caption with "🔗 ลิงค์ใน bio" or similar]
```

### Step 4: Generate social images

For each platform:
- Facebook: use featured image (1200x630)
- X: use featured image (1200x675)
- Instagram: generate square version (1080x1080) — may need different composition

Save to: `~/vault/60_Articles/<client-id>/<slug>/images/`

### Step 5: Present for approval

```
📝 Social posts พร้อมตรวจ:

📄 Article: [title]
🔗 URL: [published_url]

📱 Platforms: [list from social_platforms]
  ✅ post-facebook.md — [word count] words (if facebook)
  ✅ post-x.md — [format] ([char count] chars) (if x)
  ✅ post-ig.md — [word count] words + image (if instagram)

ตรวจแล้วเป็นยังไงบ้าง?
- ✅ "approve" — อนุมัติ → พร้อม publish
- ✏️ "แก้ไข [specify]" — ปรับแก้
```

Wait for approval.

### Step 6: Save posts

Save all posts to the article directory:

```
~/vault/60_Articles/<client-id>/<slug>/
├── article.md          (existing)
├── brief.md            (existing)
├── images/             (existing)
├── post-facebook.md    ← NEW
├── post-x.md           ← NEW
└── post-ig.md          ← NEW
```

### Step 7: Confirm

```
✅ Social posts created:

📂 ~/vault/60_Articles/<client-id>/<slug>/

✅ post-facebook.md    ← Facebook post ready
✅ post-x.md           ← X/Twitter post ready
✅ post-ig.md          ← Instagram post ready

📋 NEXT: Load mm-publish-content → publish social posts
```

## Output

Only creates files for platforms in `social_platforms`:
- `~/vault/60_Articles/<client-id>/<slug>/post-facebook.md` (if facebook)
- `~/vault/60_Articles/<client-id>/<slug>/post-x.md` (if x)
- `~/vault/60_Articles/<client-id>/<slug>/post-ig.md` (if instagram)
- Social images in `images/` subdirectory

## Important Notes

- **published_url is REQUIRED** — cannot create posts without it
- **social_platforms determines which posts to create** — check clients-config.json
- If social_platforms is empty, skip social post creation entirely
- Social posts do NOT include CTA/contact info
- Article URL should be naturally integrated into the post, not just appended
- For Instagram, note that links aren't clickable in captions
- Each post should complement the article, not duplicate it