Campaign Report: [Client Name]
Generated: [date]
Phase: [Research / Strategy / Content / Complete]
Executive Summary
[1-2 paragraph overview of what was done and key findings]
Research Findings
Brand DNA
- Voice: [descriptors]
- Colors: [primary, secondary]
- Typography: [fonts]
- Target Audience: [summary]
Keyword Research
| Cluster |
Keywords |
Volume (est.) |
Difficulty |
Priority |
| [topic] |
[kw1, kw2] |
[vol] |
[diff] |
[high/med] |
Content Opportunities
| Keyword |
Intent |
Opportunity Score |
Content Type |
| [kw] |
[info/trans] |
[score] |
[blog/landing] |
Strategy
Platform Recommendations
| Platform |
Recommended |
Rationale |
| Google Ads |
✅ / ❌ |
[reason] |
| Meta Ads |
✅ / ❌ |
[reason] |
Campaign Structure
[Brief overview of campaign architecture]
Budget Allocation
| Channel |
% Budget |
Monthly Est. |
| Google Ads |
[%] |
[amount] |
| Meta Ads |
[%] |
[amount] |
Content Produced
| Piece |
Type |
Target Keyword |
Status |
| [title] |
Blog / Landing |
[kw] |
✅ Complete + GEO |
Next Steps
Immediate
- [action]
- [action]
When API Scripts Ready
- Set up Google Ads campaigns
- Set up Meta Ads campaigns
- Configure conversion tracking
- Launch monitoring