refactor: move nested skills to root + add ui-ux-pro-max + ConsentOS

- Extract 9 nested skills from website-creator/ to root skills/
- Remove duplicate seo-analyzers, seo-geo, seo-multi-channel from website-creator
- Add new ui-ux-pro-max skill with full UI/UX data
- Update install-skills.sh to sync properly
- Remove .DS_Store artifacts

Moved skills:
- api-and-interface-design
- banner-design
- brand
- design-system
- design
- frontend-ui-engineering
- slides
- spec-driven-development
- ui-styling
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2026-04-22 09:55:41 +07:00
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id,formula_name,keywords,components,use_case,example_template,emotion_trigger,slide_type,source
1,AIDA,"aida, attention, interest, desire, action",Attention→Interest→Desire→Action,Lead-gen CTAs general persuasion,"{Attention hook} → {Interesting detail} → {Desirable outcome} → {Action step}",Curiosity→Engagement→Want→Urgency,CTA slides,Classic copywriting 1898
2,PAS,"pas, problem, agitation, solution, dan kennedy",Problem→Agitate→Solution,Sales pages problem slides most reliable,"You're struggling with {problem}. It's costing you {agitation}. {Solution} fixes this.",Frustration→Fear→Relief,Problem slides,Dan Kennedy
3,4Ps,"4ps, promise, picture, proof, push, ray edwards",Promise→Picture→Proof→Push,Home pages lead-gen,"{Promise benefit} → {Picture future state} → {Proof it works} → {Push to act}",Hope→Vision→Trust→Action,Solution slides,Ray Edwards
4,Before-After-Bridge,"bab, before, after, bridge, transformation",Before→After→Bridge,Transformation case studies,"Before: {old state}. After: {new state}. Bridge: {how to get there}",Pain→Pleasure→Path,Before/after slides,Copywriting classic
5,QUEST,"quest, qualify, understand, educate, stimulate, transition",Qualify→Understand→Educate→Stimulate→Transition,Matching solution to prospect,"{Qualify audience} → {Show understanding} → {Educate on solution} → {Stimulate desire} → {Transition to CTA}",Recognition→Empathy→Learning→Excitement,Educational slides,Michel Fortin
6,Star-Story-Solution,"star, story, solution, narrative",Star→Story→Solution,Personality brands info products,"{Introduce character} → {Tell their struggle} → {Reveal their solution}",Connection→Empathy→Hope,Case study slides,CopyHackers
7,Feature-Advantage-Benefit,"fab, feature, advantage, benefit",Feature→Advantage→Benefit,Feature explanations product slides,"{Feature name}: {What it does} → {Why that matters} → {How it helps you}",Curiosity→Understanding→Desire,Feature slides,Sales training classic
8,What If,"what if, imagination, possibility, hook",What if + Possibility,Opening hooks vision slides,"What if you could {desirable outcome} without {common obstacle}?",Wonder→Possibility,Title problem slides,Headline formula
9,How To,"how to, tutorial, guide, instruction",How to + Specific outcome,Educational actionable content,"How to {achieve specific result} in {timeframe or steps}",Curiosity→Empowerment,Educational slides,Headline formula
10,Number List,"number, list, reasons, ways, tips",Number + Topic + Promise,Scannable benefit lists,"{Number} {Ways/Reasons/Tips} to {achieve outcome}",Curiosity→Completeness,Feature summary slides,Content marketing
11,Question Hook,"question, hook, curiosity, engagement",Question that implies answer,Opening engagement slides,"{Question that reader answers yes to}? Here's how.",Recognition→Curiosity,Opening slides,Rhetorical technique
12,Proof Stack,"proof, evidence, credibility, stats",Stat→Source→Implication,Building credibility trust,"{Impressive stat} (Source: {credible source}). This means {implication for audience}.",Trust→Validation,Traction proof slides,Social proof theory
13,Future Pacing,"future, vision, imagine, picture this",Imagine + Future state,Vision and aspiration slides,"Imagine: {desirable future scenario}. That's what {solution} delivers.",Aspiration→Desire,Solution CTA slides,NLP technique
14,Social Proof,"social proof, testimonial, customers, trust",Who + Result + Quote,Credibility through others,"{Customer name} increased {metric} by {amount}. '{Quote about experience}'",Trust→FOMO,Testimonial slides,Robert Cialdini
15,Scarcity Urgency,"scarcity, urgency, limited, deadline, fomo",Limited + Deadline + Consequence,Driving action urgency,"Only {quantity} available. Offer ends {date}. {Consequence of missing out}.",Fear of loss→Action,CTA closing slides,Cialdini influence
16,Cost of Inaction,"cost, inaction, consequence, loss",Current cost + Future cost + Comparison,Motivating change,"Every {timeframe} without {solution} costs you {quantified loss}. That's {larger number} per year.",Loss aversion→Urgency,Problem agitation slides,Loss aversion psychology
17,Simple Benefit,"benefit, value, outcome, result",You get + Specific benefit,Clear value communication,"{Solution}: You get {specific tangible benefit}.",Clarity→Desire,Any slide,Direct response
18,Objection Preempt,"objection, concern, but, however, faq",Objection + Response + Proof,"Handling concerns proactively","You might think {objection}. Actually, {counter with proof}.",Doubt→Resolution,FAQ objection slides,Sales training
19,Comparison Frame,"comparison, versus, than, better, alternative",Us vs Them + Specific difference,Competitive positioning,"{Competitor approach}: {limitation}. {Our approach}: {advantage}.",Evaluation→Preference,Comparison slides,Positioning strategy
20,Pain-Claim-Gain,"pcg, pain, claim, gain",Pain point→Bold claim→Specific gain,Concise value proposition,"{Pain point}? {Bold claim about solution}. Result: {specific gain}.",Frustration→Hope→Excitement,Problem/solution slides,Copywriting framework
21,One Thing,"one thing, single, focus, key",The one thing + Why it matters,Focus and clarity,"The #1 thing {audience} needs to {outcome} is {one thing}.",Focus→Clarity,Key message slides,Gary Keller concept
22,Riddle Open,"riddle, mystery, puzzle, question",Mystery + Reveal + Implication,Engagement through curiosity,"{Intriguing mystery or paradox}. The answer: {reveal}. For you: {implication}.",Mystery→Insight,Opening slides,Storytelling technique
23,Hero Journey,"hero, journey, transformation, story",Ordinary→Call→Challenge→Triumph,Narrative structure,"{Character in ordinary world} → {Discovers challenge} → {Overcomes with solution} → {Achieves transformation}",Identification→Tension→Triumph,Full deck structure,Joseph Campbell
24,Value Stack,"value, stack, bundle, worth",Component + Value → Total value,Justifying price/investment,"{Item 1} (Worth ${X}) + {Item 2} (Worth ${Y}) + ... = Total value ${Z}. Your investment: ${actual price}.",Value perception,Pricing offer slides,Info product marketing
25,Power Statement,"power, statement, bold, declaration",Bold declaration + Supporting fact,Authority and confidence,"{Bold declaration}. {Supporting evidence or fact}.",Confidence→Trust,Key message slides,Thought leadership
1 id formula_name keywords components use_case example_template emotion_trigger slide_type source
2 1 AIDA aida, attention, interest, desire, action Attention→Interest→Desire→Action Lead-gen CTAs general persuasion {Attention hook} → {Interesting detail} → {Desirable outcome} → {Action step} Curiosity→Engagement→Want→Urgency CTA slides Classic copywriting 1898
3 2 PAS pas, problem, agitation, solution, dan kennedy Problem→Agitate→Solution Sales pages problem slides most reliable You're struggling with {problem}. It's costing you {agitation}. {Solution} fixes this. Frustration→Fear→Relief Problem slides Dan Kennedy
4 3 4Ps 4ps, promise, picture, proof, push, ray edwards Promise→Picture→Proof→Push Home pages lead-gen {Promise benefit} → {Picture future state} → {Proof it works} → {Push to act} Hope→Vision→Trust→Action Solution slides Ray Edwards
5 4 Before-After-Bridge bab, before, after, bridge, transformation Before→After→Bridge Transformation case studies Before: {old state}. After: {new state}. Bridge: {how to get there} Pain→Pleasure→Path Before/after slides Copywriting classic
6 5 QUEST quest, qualify, understand, educate, stimulate, transition Qualify→Understand→Educate→Stimulate→Transition Matching solution to prospect {Qualify audience} → {Show understanding} → {Educate on solution} → {Stimulate desire} → {Transition to CTA} Recognition→Empathy→Learning→Excitement Educational slides Michel Fortin
7 6 Star-Story-Solution star, story, solution, narrative Star→Story→Solution Personality brands info products {Introduce character} → {Tell their struggle} → {Reveal their solution} Connection→Empathy→Hope Case study slides CopyHackers
8 7 Feature-Advantage-Benefit fab, feature, advantage, benefit Feature→Advantage→Benefit Feature explanations product slides {Feature name}: {What it does} → {Why that matters} → {How it helps you} Curiosity→Understanding→Desire Feature slides Sales training classic
9 8 What If what if, imagination, possibility, hook What if + Possibility Opening hooks vision slides What if you could {desirable outcome} without {common obstacle}? Wonder→Possibility Title problem slides Headline formula
10 9 How To how to, tutorial, guide, instruction How to + Specific outcome Educational actionable content How to {achieve specific result} in {timeframe or steps} Curiosity→Empowerment Educational slides Headline formula
11 10 Number List number, list, reasons, ways, tips Number + Topic + Promise Scannable benefit lists {Number} {Ways/Reasons/Tips} to {achieve outcome} Curiosity→Completeness Feature summary slides Content marketing
12 11 Question Hook question, hook, curiosity, engagement Question that implies answer Opening engagement slides {Question that reader answers yes to}? Here's how. Recognition→Curiosity Opening slides Rhetorical technique
13 12 Proof Stack proof, evidence, credibility, stats Stat→Source→Implication Building credibility trust {Impressive stat} (Source: {credible source}). This means {implication for audience}. Trust→Validation Traction proof slides Social proof theory
14 13 Future Pacing future, vision, imagine, picture this Imagine + Future state Vision and aspiration slides Imagine: {desirable future scenario}. That's what {solution} delivers. Aspiration→Desire Solution CTA slides NLP technique
15 14 Social Proof social proof, testimonial, customers, trust Who + Result + Quote Credibility through others {Customer name} increased {metric} by {amount}. '{Quote about experience}' Trust→FOMO Testimonial slides Robert Cialdini
16 15 Scarcity Urgency scarcity, urgency, limited, deadline, fomo Limited + Deadline + Consequence Driving action urgency Only {quantity} available. Offer ends {date}. {Consequence of missing out}. Fear of loss→Action CTA closing slides Cialdini influence
17 16 Cost of Inaction cost, inaction, consequence, loss Current cost + Future cost + Comparison Motivating change Every {timeframe} without {solution} costs you {quantified loss}. That's {larger number} per year. Loss aversion→Urgency Problem agitation slides Loss aversion psychology
18 17 Simple Benefit benefit, value, outcome, result You get + Specific benefit Clear value communication {Solution}: You get {specific tangible benefit}. Clarity→Desire Any slide Direct response
19 18 Objection Preempt objection, concern, but, however, faq Objection + Response + Proof Handling concerns proactively You might think {objection}. Actually, {counter with proof}. Doubt→Resolution FAQ objection slides Sales training
20 19 Comparison Frame comparison, versus, than, better, alternative Us vs Them + Specific difference Competitive positioning {Competitor approach}: {limitation}. {Our approach}: {advantage}. Evaluation→Preference Comparison slides Positioning strategy
21 20 Pain-Claim-Gain pcg, pain, claim, gain Pain point→Bold claim→Specific gain Concise value proposition {Pain point}? {Bold claim about solution}. Result: {specific gain}. Frustration→Hope→Excitement Problem/solution slides Copywriting framework
22 21 One Thing one thing, single, focus, key The one thing + Why it matters Focus and clarity The #1 thing {audience} needs to {outcome} is {one thing}. Focus→Clarity Key message slides Gary Keller concept
23 22 Riddle Open riddle, mystery, puzzle, question Mystery + Reveal + Implication Engagement through curiosity {Intriguing mystery or paradox}. The answer: {reveal}. For you: {implication}. Mystery→Insight Opening slides Storytelling technique
24 23 Hero Journey hero, journey, transformation, story Ordinary→Call→Challenge→Triumph Narrative structure {Character in ordinary world} → {Discovers challenge} → {Overcomes with solution} → {Achieves transformation} Identification→Tension→Triumph Full deck structure Joseph Campbell
25 24 Value Stack value, stack, bundle, worth Component + Value → Total value Justifying price/investment {Item 1} (Worth ${X}) + {Item 2} (Worth ${Y}) + ... = Total value ${Z}. Your investment: ${actual price}. Value perception Pricing offer slides Info product marketing
26 25 Power Statement power, statement, bold, declaration Bold declaration + Supporting fact Authority and confidence {Bold declaration}. {Supporting evidence or fact}. Confidence→Trust Key message slides Thought leadership