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skills/seo-multi-channel/scripts/templates/google_ads.yaml

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+# Google Ads Template
+channel: google_ads
+priority: 3
+language: [th, en]
+
+# Field specifications (matches Google Ads API structure)
+fields:
+  headlines:
+    count: 15
+    max_chars: 30
+    thai_note: "Thai characters may display differently. Test on mobile."
+    pin_options:
+      enabled: true
+      positions: [1, 2, 3]
+      
+  descriptions:
+    count: 4
+    max_chars: 90
+    thai_note: "Use full 90 chars for Thai to convey complete message"
+    pin_options:
+      enabled: true
+      positions: [1, 2]
+      
+  keywords:
+    suggested_count: 15-20
+    match_types:
+      - exact: "[keyword th]"
+      - phrase: '"keyword th"'
+      - broad: "keyword th"
+      - negative: "-keyword th"
+      
+  negative_keywords:
+    suggested_count: 10-15
+    purpose: "Exclude irrelevant traffic"
+    
+  ad_extensions:
+    sitelinks:
+      count: 4
+      fields:
+        - link_text: "25 chars"
+        - description_line_1: "35 chars"
+        - description_line_2: "35 chars"
+        - final_url: "full URL"
+        
+    callouts:
+      count: 4
+      max_chars: 25
+      examples_th:
+        - "รองรับภาษาไทย"
+        - "ทีมซัพพอร์ท 24/7"
+        - "ยกเลิกเมื่อไหร่ก็ได้"
+        
+    structured_snippets:
+      header: ["Brands", "Services", "Types", etc.]
+      values:
+        count: 4-10
+        max_chars: 25
+        
+    call_extension:
+      phone_number: "+66 XX XXX XXXX"
+      country_code: "TH"
+      
+    location_extension:
+      business_name: "string"
+      address: "string"
+
+# Campaign settings
+campaign:
+  type: "SEARCH"
+  advertising_channel_sub_type: "SEARCH_STANDARD"
+  bidding:
+    strategy: "MAXIMIZE_CLICKS"
+    target_cpa: null
+    target_roas: null
+  budget:
+    type: "DAILY"
+    amount: 1000  # THB
+    delivery_method: "STANDARD"
+  networks:
+    google_search: true
+    search_partners: true
+    display_network: false
+  location_targeting:
+    - "Thailand"
+    - optional: specific provinces
+  language_targeting:
+    - "Thai"
+    - "English"
+
+# Audience signals (for Performance Max campaigns)
+audience_signals:
+  custom_segments:
+    - based_on: "keywords or URLs"
+  interest_categories: []
+  remarketing_lists: []
+  customer_match_lists: []
+
+# Output configuration
+output:
+  variations: 3  # Complete RSA variations
+  format: json
+  include_api_metadata: true
+  ready_for_import: true
+  
+# Quality requirements
+quality:
+  min_score: 75
+  checks:
+    - keyword_relevance
+    - headline_diversity
+    - cta_clarity
+    - landing_page_relevance
+    - policy_compliance
+    - thai_language_quality
+
+# API readiness (for future Google Ads API integration)
+api_ready:
+  platform: google
+  api_version: v15.0
+  service: "GoogleAdsService"
+  endpoint: "/google.ads.googleads.v15.services/GoogleAdsService:Mutate"
+  
+  resource_hierarchy:
+    - customer
+    - campaign
+    - ad_group
+    - ad_group_ad
+    - ad (RESPONSIVE_SEARCH_AD)
+    
+  field_mapping:
+    headlines: responsive_search_ad.headlines
+    descriptions: responsive_search_ad.descriptions
+    final_url: responsive_search_ad.final_urls
+    display_path: responsive_search_ad.path1, path2
+    keywords: ad_group_criterion
+    bid_modifier: ad_group_criterion.cpc_bid_modifier
+    
+  future_integration_notes:
+    - "Add conversion_tracking_setup"
+    - "Add value_track_parameters"
+    - "Add ad_schedule_bid_modifiers"
+    - "Add device_bid_modifiers"
+    - "Add location_bid_modifiers"
+    - "Setup enhanced conversions"
+
+# Compliance
+compliance:
+  google_ads_policies:
+    - "No misleading claims"
+    - "No prohibited content"
+    - "Trademark compliance"
+    - "Editorial requirements"
+    - "Destination requirements"
+  thailand_specific:
+    - "FDA approval for health products"
+    - "No gambling content"
+    - "No adult content"
+    - "Consumer Protection Board compliance"