Add sub-skills from ui-ux-pro-max-skill repo

Added:
- banner-design (new)
- brand (new)
- design-system (new)
- slides (new)
- ui-ux-pro-max data/scripts (from GitHub clone)
- ui-styling data/scripts (from GitHub clone)
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2026-04-16 18:33:32 +07:00
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# Brand Voice Framework
## Voice vs. Tone
**Voice** = Brand's personality (consistent)
**Tone** = How voice adapts to context (variable)
Example: A friendly brand (voice) might be celebratory in a win announcement but empathetic in a support response (tone).
## Voice Dimensions
### Tone Spectrum
```
Formal ←――――――――――――――→ Casual
[Legal docs] [Social media]
```
### Language Spectrum
```
Simple ←――――――――――――――→ Complex
[Consumer] [Technical B2B]
```
### Character Spectrum
```
Serious ←――――――――――――――→ Playful
[Finance] [Entertainment]
```
### Emotion Spectrum
```
Reserved ←――――――――――――――→ Expressive
[Corporate] [Lifestyle brand]
```
## Voice Development Process
### Step 1: Define Personality Traits
Choose 3-5 traits that describe your brand:
- Confident, not arrogant
- Friendly, not unprofessional
- Knowledgeable, not condescending
- Innovative, not gimmicky
- Authentic, not casual
### Step 2: Create Voice Chart
| Trait | Description | Do | Don't |
|-------|-------------|-----|-------|
| [Trait] | [Meaning] | [Example] | [Example] |
### Step 3: Context Adaptation
| Context | Tone Shift | Example |
|---------|------------|---------|
| Social media | More casual | "Hey there!" |
| Support | More empathetic | "We understand..." |
| Legal | More formal | "In accordance with..." |
| Sales | More confident | "You'll see results..." |
## Voice Testing
Ask these questions:
1. Does this sound like our brand?
2. Would a competitor say this?
3. Does it resonate with our audience?
4. Is it consistent with our values?
## Voice Guide Template
```markdown
## [Brand] Voice Guide
### We Are
- [Trait 1]: [Description]
- [Trait 2]: [Description]
- [Trait 3]: [Description]
### We Sound Like
[Example phrases]
### We Don't Sound Like
[Anti-examples]
### Sample Rewrites
Before: [Generic copy]
After: [Branded copy]
```