opencode-skill/skills/brand/references/approval-checklist.md

Asset Approval Checklist

Comprehensive checklist for reviewing marketing assets before approval.

Quick Review

Before detailed review, verify:

• Asset serves stated purpose
• Target audience appropriate
• No obvious errors or issues
• Aligns with campaign goals

Visual Elements

Logo Usage

• Correct logo variant for context
• Proper clear space maintained
• Minimum size requirements met
• Approved colors only
• No unauthorized modifications
• Appropriate for background

Color Compliance

• Uses brand palette colors only
• Primary/secondary ratio appropriate (60/30/10)
• Semantic colors used correctly
• No off-brand colors introduced
• Consistent across all elements

Typography

• Brand fonts used throughout
• Correct font weights applied
• Proper type hierarchy
• Appropriate sizes for medium
• Line heights adequate
• No orphans/widows in body text

Imagery

• Matches brand photography style
• Appropriate subjects/content
• Quality meets requirements
• Properly licensed/credited
• Optimized for intended use

Accessibility

Visual Accessibility

• Text contrast ratio >= 4.5:1 (AA)
• Large text contrast >= 3:1
• Interactive elements have visible focus
• Color not sole indicator of meaning
• Alt text for all images

Content Accessibility

• Clear and scannable layout
• Readable font sizes
• Logical reading order
• Meaningful headings structure
• Links describe destination

Content Quality

Copy Review

• Matches brand voice
• Appropriate tone for context
• No prohibited terms used
• Value proposition clear
• CTA compelling and clear
• Proofread for errors

Messaging

• Aligns with key messages
• Differentiators highlighted
• Benefits over features
• Target audience addressed
• No conflicting claims

Technical Requirements

File Specifications

• Correct file format
• Appropriate resolution
• File size optimized
• Proper naming convention
• Metadata included

Platform Requirements

Platform	Verified
Instagram	[ ] Correct dimensions
Twitter/X	[ ] Meets requirements
LinkedIn	[ ] Professional standards
Facebook	[ ] Guidelines compliant
Email	[ ] Size under 1MB
Web	[ ] Optimized for web

Legal & Compliance

Intellectual Property

• Stock images licensed
• Music/audio cleared
• No trademark violations
• User content authorized
• Credits included where needed

Regulatory

• Required disclosures present
• No misleading claims
• Pricing accurate
• Terms linked where needed
• Privacy compliant

Review Status

Reviewer Sign-off

Review Area	Reviewer	Date	Status
Visual Design			[ ] Pass / [ ] Revisions
Copy/Content			[ ] Pass / [ ] Revisions
Brand Compliance			[ ] Pass / [ ] Revisions
Technical			[ ] Pass / [ ] Revisions
Legal			[ ] Pass / [ ] Revisions

Final Approval

• All review areas passed
• Revisions completed (if any)
• Final version uploaded
• Metadata updated
• Ready for publish/use

Approved By: _______________

Date: _______________

Version: _______________

Common Issues & Fixes

Issue	Fix
Logo too small	Increase to minimum size
Wrong font	Replace with brand font
Low contrast	Adjust colors for accessibility
Off-brand color	Replace with palette color
Blurry image	Use higher resolution source
Missing alt text	Add descriptive alt text
Weak CTA	Strengthen action-oriented copy

Automation Support

The validate-asset.cjs script can auto-check:

• Color palette compliance
• Minimum dimensions
• File format/size
• Naming convention
• Basic metadata

Run: node .claude/skills/brand/scripts/validate-asset.cjs <asset-path>

Archival

After approval:

1. Update asset status in manifest.json
2. Add approver and timestamp
3. Move previous versions to archive
4. Update campaign tracking
5. Notify relevant teams