7edf5bc4d0
Major updates: - Added 35+ new skills from awesome-opencode-skills and antigravity repos - Merged SEO skills into seo-master - Merged architecture skills into architecture - Merged security skills into security-auditor and security-coder - Merged testing skills into testing-master and testing-patterns - Merged pentesting skills into pentesting - Renamed website-creator to thai-frontend-dev - Replaced skill-creator with github version - Removed Chutes references (use MiniMax API instead) - Added install-openclaw-skills.sh for cross-platform installation - Updated .env.example with MiniMax API credentials
4.5 KiB
4.5 KiB
Publisher/Media SEO Strategy Template
Industry Characteristics
- High content volume
- Time-sensitive content (news)
- Ad revenue dependent on traffic
- Authority and trust critical
- Competing with social platforms
- AI Overviews impact on traffic
Recommended Site Architecture
/
├── Home
├── /news (or /latest)
├── /topics
│ ├── /topic-1
│ ├── /topic-2
│ └── ...
├── /authors
│ ├── /author-1
│ └── ...
├── /opinion
├── /reviews
├── /guides
├── /videos
├── /podcasts
├── /newsletter
├── /about
│ ├── /editorial-policy
│ ├── /corrections
│ └── /contact
└── /[year]/[month]/[slug] (article URLs)
Schema Recommendations
| Page Type | Schema Types |
|---|---|
| Article | NewsArticle or Article, Person (author), Organization (publisher) |
| Author Page | Person, ProfilePage |
| Topic Page | CollectionPage, ItemList |
| Homepage | WebSite, Organization |
| Video | VideoObject |
| Podcast | PodcastEpisode, PodcastSeries |
NewsArticle Schema Example
{
"@context": "https://schema.org",
"@type": "NewsArticle",
"headline": "Article Headline",
"datePublished": "2026-02-07T10:00:00Z",
"dateModified": "2026-02-07T14:30:00Z",
"author": {
"@type": "Person",
"name": "Author Name",
"url": "https://example.com/authors/author-name"
},
"publisher": {
"@type": "Organization",
"name": "Publication Name",
"logo": {
"@type": "ImageObject",
"url": "https://example.com/logo.png"
}
},
"image": ["https://example.com/article-image.jpg"],
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://example.com/article-url"
}
}
E-E-A-T Requirements
Publishers face highest E-E-A-T scrutiny.
Author Pages Must Include
- Full name and photo
- Bio and credentials
- Areas of expertise
- Contact information
- Social profiles (sameAs)
- Previous articles by this author
Editorial Standards
- Clear correction policy
- Transparent editorial process
- Fact-checking procedures
- Conflict of interest disclosures
Content Priorities
High Priority
- Breaking news (speed matters)
- Evergreen guides on core topics
- Author pages with credentials
- Topic hubs/pillar pages
Medium Priority
- Opinion/analysis pieces
- Video content
- Interactive content
- Newsletter landing pages
GEO Considerations
- Clear, quotable facts in articles
- Tables for data-heavy content
- Expert quotes with attribution
- Update dates prominently displayed
- Structured headings (H2/H3)
- First-party data and original research are highly cited by AI systems
- Ensure author entities are clearly defined with Person schema + sameAs links
- Monitor AI citation frequency across Google AI Overviews, AI Mode, ChatGPT, Perplexity
- Treat AI citation as a standalone KPI alongside organic traffic
Publisher SEO Updates (2025-2026)
- Google News automatic inclusion: Google News no longer accepts manual applications (since March 2025). Inclusion is fully automatic based on Google's content quality criteria. Focus on Google News sitemap markup and consistent, high-quality publishing cadence.
- KPI shift: Traffic-based KPIs (sessions, pageviews) are declining in relevance as AI Overviews reduce click-through rates. Leading publishers are shifting to: subscriber conversions, time on page, scroll depth, newsletter signups, AI citation frequency, and revenue per visitor.
- Site reputation abuse risk: Publishers hosting third-party content (coupons, product reviews, affiliate content) under their domain are at high risk. Google penalized Forbes, WSJ, Time, and CNN for this in late 2024. If hosting third-party content, ensure strong editorial oversight and clear first-party involvement.
Technical Considerations
Core Web Vitals
- Ad placement affects CLS
- Lazy load ads and images below fold
- Optimize hero images for LCP
- Minimize render-blocking resources
AMP (if used)
- Consider dropping AMP (no longer required for Top Stories)
- Ensure canonical setup is correct
- Monitor performance vs non-AMP
Pagination
- Proper pagination for multi-page articles
- Or infinite scroll with proper indexing
- Canonical to page 1 or full article
Key Metrics to Track
- Page views from organic
- Time on page
- Pages per session
- Newsletter signups from organic
- Google News/Discover traffic
- AI Overview appearances