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opencode-skill/skills/design/references/logo-color-psychology.md
Kunthawat Greethong 8a0edd225d refactor: move nested skills to root + add ui-ux-pro-max + ConsentOS
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2026-04-22 09:55:41 +07:00

3.3 KiB

Logo Color Psychology

Primary Color Meanings

Blue

  • Psychology: Trust, stability, professionalism, calm
  • Industries: Finance, healthcare, tech, corporate
  • Hex Examples: Navy #003366, Royal #0055A4, Sky #0EA5E9
  • Pairings: White, gold, light gray

Red

  • Psychology: Energy, passion, urgency, excitement
  • Industries: Food, sports, entertainment, sales
  • Hex Examples: Crimson #DC2626, Scarlet #EF4444, Burgundy #9F1239
  • Pairings: White, black, gold
  • Caution: Avoid for healthcare (blood connotation)

Green

  • Psychology: Growth, nature, health, sustainability
  • Industries: Eco, wellness, organic, finance (growth)
  • Hex Examples: Forest #228B22, Sage #2E8B57, Mint #10B981
  • Pairings: White, brown, blue

Yellow/Gold

  • Psychology: Optimism, warmth, luxury, attention
  • Industries: Food, children, luxury (gold), energy
  • Hex Examples: Gold #D4AF37, Amber #F59E0B, Lemon #FACC15
  • Pairings: Black, navy, dark brown

Purple

  • Psychology: Creativity, wisdom, luxury, mystery
  • Industries: Beauty, creative, spiritual, premium
  • Hex Examples: Royal #7C3AED, Lavender #A78BFA, Deep #581C87
  • Pairings: Gold, white, pink

Orange

  • Psychology: Friendly, energetic, confident, youthful
  • Industries: Food, sports, entertainment, retail
  • Hex Examples: Tangerine #F97316, Coral #FB923C, Burnt #EA580C
  • Pairings: White, navy, dark gray

Black

  • Psychology: Sophistication, power, elegance, authority
  • Industries: Luxury, fashion, tech, premium
  • Pairings: White, gold, silver
  • Note: Use for high-end positioning

White

  • Psychology: Purity, simplicity, cleanliness, modern
  • Use: Backgrounds, negative space, contrast
  • Pairings: Any color (universal neutral)

Color Combinations by Industry

Industry Primary Secondary Accent Avoid
Tech Blue, Purple Gray, White Teal, Green Brown, Beige
Healthcare Blue, Green Teal, White Light Purple Red, Black
Finance Navy, Blue Gold, Gray Green Bright colors
Food Red, Orange Yellow, Brown Green Blue (appetite suppressant)
Fashion Black, White Gold, Blush Navy Neon (unless intentional)
Eco Green, Brown Beige, Blue Yellow Neon, Black
Children Multi-color Pastels Bright accents Dark, muted

Color Harmony Types

Monochromatic

Single color with tints/shades. Safe, cohesive.

Complementary

Opposite colors (blue-orange). High contrast, vibrant.

Analogous

Adjacent colors (blue-teal-green). Harmonious, natural.

Triadic

Three evenly spaced colors. Balanced, dynamic.

Accessibility Considerations

  • Minimum contrast ratio: 4.5:1 (WCAG AA)
  • Avoid red-green only indicators
  • Test in grayscale for clarity
  • Consider colorblind users (~8% of males)

Quick Reference Palettes

Tech Professional: Primary: #6366F1 | Secondary: #8B5CF6 | Accent: #06B6D4

Eco Sustainable: Primary: #228B22 | Secondary: #2E8B57 | Accent: #DEB887

Luxury Premium: Primary: #1C1917 | Secondary: #D4AF37 | Accent: #FFFFFF

Healthcare Trust: Primary: #0077B6 | Secondary: #00A896 | Accent: #FFFFFF

Food Warm: Primary: #DC2626 | Secondary: #F97316 | Accent: #CA8A04