Initial: pi-skill — 68 skills, 43 extensions, 11 themes for Pi

skills/seo-audit/SKILL.md

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+---
+name: seo-audit
+description: "Run comprehensive SEO audit. Use when: checking technical health, on-page, content quality, E-E-A-T, or link profile."
+argument-hint: "[URL]"
+---
+
+# /digital-marketing-pro:seo-audit
+
+## Purpose
+
+Perform a comprehensive SEO audit that evaluates a website across all major ranking dimensions. Produces a prioritized action plan with estimated impact and effort for each recommendation.
+
+## Input Required
+
+The user must provide (or will be prompted for):
+
+- **Website URL**: The domain or specific pages to audit
+- **Target keywords**: Primary keywords the site should rank for (optional — can be researched)
+- **Competitors**: 2-3 competitor URLs for benchmarking (optional)
+- **Audit scope**: Full site or specific area (technical, content, local, links)
+- **Known issues**: Any existing problems the user is aware of
+
+## Process
+
+1. **Load brand context**: Read `~/.claude-marketing/brands/_active-brand.json` for the active slug, then load `~/.claude-marketing/brands/{slug}/profile.json`. Apply brand voice, compliance rules for target markets (`skills/context-engine/compliance-rules.md`), and industry context. **Also check for guidelines** at `~/.claude-marketing/brands/{slug}/guidelines/_manifest.json` — if present, load restrictions and relevant category files. Check for custom templates at `~/.claude-marketing/brands/{slug}/templates/`. Check for agency SOPs at `~/.claude-marketing/sops/`. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults.
+2. **Technical audit**: Crawlability, indexation, Core Web Vitals, mobile usability, structured data, HTTPS, XML sitemap, robots.txt, canonical tags, redirect chains
+3. **On-page audit**: Title tags, meta descriptions, heading hierarchy, keyword usage, image alt text, internal linking structure, URL structure
+4. **Content audit**: Thin content, duplicate content, content gaps, freshness, E-E-A-T signals (author pages, citations, credentials, first-hand experience)
+5. **Local SEO** (if applicable): Google Business Profile, NAP consistency, local schema, reviews, local link profile
+6. **Link profile**: Domain authority, backlink quality, toxic links, anchor text distribution, link velocity, competitor link gap
+7. Score each dimension on a 1-10 scale
+8. Prioritize findings by impact (high/medium/low) and effort (quick win/medium/major project)
+9. Generate the audit report with actionable recommendations
+
+## Output
+
+A structured SEO audit report containing:
+
+- Executive summary with overall health score
+- Technical SEO scorecard with specific issues and fixes
+- On-page optimization findings per page/template
+- Content quality assessment with gap analysis
+- E-E-A-T evaluation and improvement recommendations
+- Local SEO assessment (if applicable)
+- Link profile analysis with opportunities
+- Prioritized action plan sorted by impact-to-effort ratio
+
+## Agents Used
+
+- **seo-specialist** — All audit dimensions, scoring, prioritization, and recommendations

skills/seo-audit/evals/evals.json

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+{
+  "skill_name": "seo-audit",
+  "evals": [
+    {
+      "id": 0,
+      "prompt": "/digital-marketing-pro:seo-audit https://example.com",
+      "expected_output": "A comprehensive SEO audit covering technical health, on-page optimization, content quality, E-E-A-T signals, and prioritized action items",
+      "files": [],
+      "assertions": [
+        {
+          "text": "Technical SEO section covers Core Web Vitals, mobile-friendliness, crawlability, and indexation",
+          "type": "quantitative"
+        },
+        {
+          "text": "On-page analysis includes title tags, meta descriptions, heading hierarchy, and internal linking",
+          "type": "quantitative"
+        },
+        {
+          "text": "Content quality assessment evaluates E-E-A-T signals (Experience, Expertise, Authoritativeness, Trustworthiness)",
+          "type": "quantitative"
+        },
+        {
+          "text": "Action items are prioritized by impact (high/medium/low) and effort",
+          "type": "quantitative"
+        },
+        {
+          "text": "Audit includes competitive gap analysis with top-ranking competitors",
+          "type": "qualitative"
+        }
+      ]
+    },
+    {
+      "id": 1,
+      "prompt": "Run an SEO audit on our blog — we've been losing organic traffic for the past 3 months",
+      "expected_output": "An audit focused on traffic decline diagnosis, content decay detection, algorithm update impact, and recovery recommendations",
+      "files": [],
+      "assertions": [
+        {
+          "text": "Audit diagnoses potential causes of traffic decline (algorithm updates, content decay, technical issues, competitor gains)",
+          "type": "qualitative"
+        },
+        {
+          "text": "Content decay analysis identifies pages with declining rankings and traffic",
+          "type": "quantitative"
+        },
+        {
+          "text": "Recovery plan includes specific, actionable steps with priority ranking",
+          "type": "quantitative"
+        }
+      ]
+    }
+  ]
+}