pi-skill/skills/seo-geo/SKILL.md

name, description

name	description
seo-geo	Optimize content for AI search systems (AI Overviews, ChatGPT, Perplexity). Use when improving GEO, AI citations, llms.txt readiness, crawler accessibility, and passage-level citability.

GEO (Generative Engine Optimization)

When to Use

• Improving visibility in AI Overviews, ChatGPT, Perplexity
• Evaluating llms.txt readiness or AI crawler access
• Questions about GEO, AI SEO, LLM visibility, AI citations

Key Statistics

Metric	Value
AI Overviews reach	1.5 billion users/month
AI-referred sessions growth	527% (Jan-May 2025)
ChatGPT weekly active users	900 million
Perplexity monthly queries	500+ million

Critical Insight: Brand Mentions > Backlinks

Brand mentions correlate 3x more with AI visibility than backlinks.

Signal	Correlation with AI Citations
YouTube mentions	~0.737 (strongest)
Reddit mentions	High
Wikipedia presence	High
Domain Rating (backlinks)	~0.266 (weak)

GEO Criteria

1. Citability Score (25%)

• Optimal passage: 134-167 words
• Self-contained answer blocks
• Specific facts/statistics with sources
• "X is..." or "X refers to..." patterns

2. Structural Readability (20%)

• Clean H1->H2->H3 hierarchy
• Question-based headings
• Short paragraphs (2-4 sentences)
• Tables for comparative data
• FAQ sections

3. Multi-Modal Content (15%)

• Text + relevant images
• Video content
• Infographics
• Interactive elements (calculators, tools)

4. Authority & Brand Signals (20%)

• Author byline with credentials
• Publication dates
• Citations to primary sources
• Wikipedia, Reddit, YouTube presence

5. Technical Accessibility (20%)

• AI crawlers do NOT execute JavaScript — SSR required
• AI crawler access in robots.txt
• llms.txt presence

AI Crawlers to Track

Crawler	Owner
GPTBot	OpenAI
ClaudeBot	Anthropic
PerplexityBot	Perplexity
OAI-SearchBot	OpenAI

Allow GPTBot, ClaudeBot, PerplexityBot for AI visibility. Block CCBot if desired.

llms.txt

New standard for AI crawler content guidance. Location: /llms.txt (root)

# Site Title
> Brief description

## Main sections
- `Page -> https://example.com/page`: Description

Output

Generate GEO-ANALYSIS.md:

1. GEO Readiness Score: XX/100
2. Platform breakdown (Google AIO, ChatGPT, Perplexity)
3. AI Crawler Access Status
4. llms.txt Status
5. Brand Mention Analysis
6. Passage-Level Citability assessment
7. SSR Check
8. Top 5 Highest-Impact Changes
9. Schema Recommendations
10. Content Reformatting Suggestions

Quick Wins

1. Add "What is [topic]?" definition in first 60 words
2. Create 134-167 word self-contained answer blocks
3. Add question-based H2/H3 headings
4. Include specific statistics with sources
5. Add publication/update dates

DataForSEO Integration

If available, use:

• ai_optimization_chat_gpt_scraper — check ChatGPT results for queries
• ai_opt_llm_ment_search — LLM mention tracking