diff --git a/docs/HANDOFF.md b/docs/HANDOFF.md
index 708f3ce..0d50d5b 100644
--- a/docs/HANDOFF.md
+++ b/docs/HANDOFF.md
@@ -2,62 +2,104 @@
 
 > Another AI should be able to resume without chat history.
 
-## Branch / repo
-- Repo: `~/Gitea/Sales Trainer/` (local git initialized; **no remote yet**).
-- Branch: `main` (default).
+## Branch / repo / deploy
+- Repo: `~/Gitea/Sales Trainer/` — **git repo, remote = Gitea**.
+- Remote: `https://git.moreminimore.com/kunthawat/sales-trainer.git` (GITEA_TOKEN via credential
+  helper; never committed).
+- **Live deploy:** `https://moreminimoreapps-saletrainer.ahkhwd.easypanel.host` — EasyPanel,
+  auto-redeploys from Gitea on push to `main` via webhook (≈3 min). Dockerfile ships prebuilt
+  `frontend/dist/` (no npm in image). LLM vars set in EasyPanel env.
 
 ## What this is
-Corporate multi-user sales-training simulator. Vue SPA + Flask API + filesystem JSON storage.
-Admins build persona groups from a product (form + upload); trainees chat one-shot against
-generated customer personas to practice closing; judge-LLM scores + coaches.
+Corporate multi-user **sales-training simulator**: admins create persona groups from a
+product/service/idea (โฟกัส "สินค้า/บริการ/ไอเดีย"), app auto-generates **15 customer personas**
+(5/tier A/B/C) via LLM; trainees pick a **scenario (social / พบหน้า)**, chat 1:1 one-shot to close a
+sale; a **per-turn + final judge LLM** evaluates feelings and scores/coaches. Vue SPA + Flask API +
+filesystem JSON storage (no SQL). i18n TH/EN. No self-registration (admin provisions).
 
-## Current state — COMPLETE (M0–M7), prototype verified with mock LLM
-All backend + frontend built. All 4 backend test suites pass. Frontend builds. Live HTTP smoke
-test passes (SPA served, login, group create, register->404).
+## Roles
+- **super_admin** (bootstrap `admin`) — full recipe (secret persona fields) + tenant admin.
+- **admin** — manages groups/users, sees personas with **secret fields stripped** (IP protection).
+- **user** (trainee) — trains against personas, own board.
+
+## Current state — COMPLETE core + hardened
+All backend + frontend built. **11 test suites green** (mock LLM):
 
-## Verified commands
 ```bash
-# Backend tests (mock LLM, no key needed)
 cd backend
-uv run python scripts/test_m0.py      # auth/roles/no-self-reg
-uv run python scripts/test_m1.py      # group create + role visibility
-uv run python scripts/test_routes.py  # 21 routes registered
-uv run python scripts/test_e2e.py     # full flow (analyze->personas->chat->debrief->one-shot->board->analytics)
+uv run python scripts/test_m0.py              # auth/roles/no-self-reg
+uv run python scripts/test_m1.py              # group create + role visibility
+uv run python scripts/test_setup.py           # first-time admin setup (email+password+ToS)
+uv run python scripts/test_security.py        # path traversal / IDOR / XSS
+uv run python scripts/test_scenario.py        # 2 scenarios (social/f2f_call), recontact default
+uv run python scripts/test_e2e.py             # full flow -> won via judge
+uv run python scripts/test_ip_protection.py   # secret fields hidden from admin
+uv run python scripts/test_saas_tenant.py     # tenant isolation + rate-limit + audit
+uv run python scripts/test_user_journey.py    # idea-flow end-to-end
+uv run python scripts/test_variant.py         # clone-persona-from-persona
+uv run python scripts/test_resume_decision.py # resume + per-turn LLM decision
 
-# Run backend
-cd backend && uv run python run.py     # Flask :5001 (serves built frontend from frontend/dist)
-
-# Frontend dev
-cd frontend && npm install && npm run dev   # Vite :3000 proxying /api -> :5001
-# Frontend build
-cd frontend && npm run build          # outputs frontend/dist
+# run backend (serves SPA from frontend/dist)
+cd backend && uv run python run.py        # Flask :5001
 ```
 
-## Default account
-- super_admin: `admin` / `1234` (bootstrap). First login FORCES setting email + changing the
-  password (must_setup flow) before use.
+## Key behaviors (implemented)
+- **One-shot:** 1 persona = 1 chat per user; result final (won/lost). `SessionStore` enforces.
+- **Resume:** unfinished session resumes on re-entry — **no** scenario re-pick (same session+scenario).
+- **Win/loss = per-turn LLM judge** (`Simulator.evaluate_turn`): every customer reply is evaluated →
+  `{mood, decision(buy|walk|pending), score_delta, reason}`; session ends when decision = buy/walk.
+  **Not** fixed keywords.
+- **2 scenarios only:** `social`, `f2f_call`. Unknown → social.
+- **Recontact = persona trait** (not a scenario): chats normally, then at turn ≥ 2 a time-lapse
+  system note ("⏳ ผ่านไป 2-3 สัปดาห์…"), then re-engages warmer.
+- **Persona variant:** `POST /api/groups/<gid>/personas/<pid>/variant` — new persona (new id) that
+  **locks** pains/objections/levers/tolerance/special/recontact/goal/budget/difficulty/tier/product
+  **but varies** identity (name/profession/age/location/background/personality/opener). Lets a
+  trainee re-practice the same challenge (one-shot is per-persona). UI button on finished personas.
+- **Auto 15 personas** on create; no "เพิ่มเติม" button (TARGET=15, retry up to 3× + accept ≥ 8 so
+  real LLM under-count doesn't 500).
+- **IP protection:** `SECRET_PERSONA_FIELDS` (pains, objections, negotiation_levers, opener,
+  tolerance, rootCause, resolutionConditions) stripped for `admin`; full only for `super_admin`.
+- **SaaS Phase 1–3 done:** tenant isolation (`g.org_id` + `assert_tenant`), login/chat rate-limit,
+  audit log (`data/audit/audit.jsonl`), org plan/seats/active model + `PATCH /api/admin/orgs/<id>`,
+  ToS consent on setup, org-scoped signed expiring CSV export (5-min HMAC).
+- **Reduce raw JSON in UI:** `list_groups` returns lightweight summary (persona_count, no full array);
+  persona detail rendered as readable form/cards (pain = line-by-line, not `[object Object]`).
 
-## Key gotchas
-1. **Do NOT invoke `.venv/bin/python <script>` directly** — the tool lifecycle guard crashes
-   ("embedded null byte"). Always: `uv run python scripts/<name>.py`.
-2. LLM creds in `.env` (backend/.env for local; root `.env` for compose). `LLM_API_KEY=replace_me`
-   is a placeholder → LLM is None → analyze/chat return 500 "LLM not configured".
-3. SPA fallback in `app/factory._register_frontend` accepts all HTTP methods and 404s `/api/*`
-   so no-self-registration holds.
+## Credentials / data (testing)
+- Bootstrap super-admin `admin` / `1234` → first login forces email + new password + ToS consent.
+- Live test users: `testadmin` / `1234` (admin), `testuser` / `1234` (user).
+- A test group "CRM ระบบจัดการลูกค้า" exists on live (user keeps it; will delete it themselves).
+- **LLM key is a placeholder on local `.env`** (`replace_me`). Real analyze/chat needs a real
+  `LLM_API_KEY` (+ `LLM_PROVIDER`/`LLM_MODEL`/`LLM_BASE_URL`) in EasyPanel env then redeploy.
 
-## Blockers / open items
-- **Real-LLM E2E not yet run** (needs a live API key). This is the #1 item.
-- Docker image not built locally (no Docker on this Mac). Validate on EasyPanel.
-- No git remote set (Gitea).
+## Environment / gotchas
+- **Python 3.11 only** (system default 3.14 incompatible). Use `backend/.venv` or
+  `cd backend && uv run python …`.
+- **Tooling guard crash:** commands whose first token is `./.venv/bin/python` trip a lifecycle guard
+  → always use `uv run python`. Prefix `PYTHONPATH=` when needed.
+- **Frontend build:** `cd frontend && npm run build` (works even with allowScripts restrictions).
+  Commit `frontend/dist/` with `git add -f` (it's gitignored otherwise); the Dockerfile needs it.
+- **Deploy pattern:** commit + push → webhook auto-deploys in ~3 min. Cannot run Docker locally
+  (no Docker on this Mac) → test with nginx/`python http.server` or `uv run python run.py`.
+- **No remote push without asking** unless it's the established auto-deploy cadence.
+- `search_files`/`read_file` sometimes misdetect files as binary (e.g. `users.py`, some `.vue`);
+  use `terminal` + `sed -n 'N,Mp' <file>` or `awk` for those.
 
-## Exact next actions
-1. Set real `LLM_PROVIDER` + `LLM_API_KEY` (and optionally base/model) in `backend/.env`.
-2. Run a live smoke test: login → create group → analyze → pick persona → chat a few turns → finish → read debrief; confirm judge produces sane output (this exercises real analyzer/persona/chat/judge).
-3. Fix any real-model issues surfaced (prompt drift, JSON parsing).
-4. Add Gitea remote + push. Optionally wire Gitea Actions / EasyPanel deploy.
-5. If EasyPanel: build from root `Dockerfile`, set env vars, map port 5001.
+## Wire-authorized / known-limits
+- Chrome/Vivaldi drivable via computer-use; current model (DeepSeek V4 Flash) reads screenshots
+  imperfectly, and window-edge resize to a 320px viewport didn't land — **mobile visual QA at
+  320/500px still needs the user's eyes** (open live URL on phone, or DevTools device toolbar).
+  Responsive CSS (640px, single-column, `flex-wrap`, `.btn-back`) is present + deployed.
 
-## Docs
-- `docs/PLAN.md` — full design + all confirmed decisions & open questions.
-- `docs/engineering-log.md` + `docs/engineering-log/2026-08-07-build-out.md` — milestone record.
-- `README.md` — quick start, accounts, tests, LLM config.
+## Next actions / backlog (also docs/FUTURE_WORK.md)
+- Real `/legal` page (setup links to it), billing/payments, per-tenant storage volume, compressed
+  persona recipe, export-token polish.
+- Mobile visual polish per user feedback on real device.
+- Deeper: letting admins bulk-import personas, analytics drill-down per persona variant.
+
+## Related docs
+- `docs/PLAN.md`, `docs/SAAS_PLAN.md`, `docs/FUTURE_WORK.md`.
+- `docs/engineering-log.md` + `docs/engineering-log/2026-08-09-idea-flow-qa-deploy.md` (this session:
+  idea-flow UX, 2-scenario + recontact trait, live QA + auto-deploy, per-turn LLM judge, persona
+  variant, 15-persona auto-gen).
diff --git a/docs/engineering-log.md b/docs/engineering-log.md
index 0e62196..af53b6b 100644
--- a/docs/engineering-log.md
+++ b/docs/engineering-log.md
@@ -39,3 +39,4 @@ Informed by MiroFish (CrowdSight engine) + the hermes-brain-and-tools CrowdSight
 - `2026-08-07-login-after-setup.md` — can't-login-after-setup = deployment data non-persistence, not login logic (verified).
 - `2026-08-07-login-email-fix.md` — REAL fix: verify() resolves username OR email; "wrong password" after logout→login was email-login not resolving a user.
 - `2026-08-07-ui-tablayout.md` — 3-tab UI per spec: admin dashboard + date filter, personal dashboard, training w/ difficulty, settings profile.
+- `2026-08-09-idea-flow-qa-deploy.md` — idea-flow UX cleanups, 2-scenario model + recontact-as-trait, live QA on EasyPanel + auto-deploy, per-turn LLM judge for win/loss, persona variant, 15-persona auto-gen (this session).
diff --git a/docs/engineering-log/2026-08-09-idea-flow-qa-deploy.md b/docs/engineering-log/2026-08-09-idea-flow-qa-deploy.md
new file mode 100644
index 0000000..285238d
--- /dev/null
+++ b/docs/engineering-log/2026-08-09-idea-flow-qa-deploy.md
@@ -0,0 +1,86 @@
+# 2026-08-09 — Idea-flow, live QA, and hardening
+
+Covers the pivot to **"use the app as designed"** (โฟกัสการใช้งานตามไอเดีย), real-flow QA on the
+live deployment, and iterative UX/chat hardening driven by the user's hands-on testing.
+
+## Context
+Prior summary had built the full app (M0–M7) + **SaaS multi-tenant Phase 1–3** (tenant isolation,
+rate-limit, audit log, plan/seats model, ToS consent, signed export token) and pivoted the UI to
+the "idea flow": product label → สินค้า/บริการ/ไอเดีย, scenario (social/พบหน้า) chosen at chat
+time instead of a facebook/line channel. This session executed + verified that idea-flow and
+delivered it to the live deployment.
+
+## 1. UX clean-ups (from user's bug reports)
+- **No raw JSON on the training page.** `list_groups` was returning full group objects incl. the
+  entire `personas` array → now returns lightweight summaries (id, title, status, `persona_count`,
+  product) — no long JSON, and less recipe leakage.
+- **Chat button visible everywhere.** Added a "แชท" (MessageSquare) button on each persona card in
+  the GroupEdit (manage) page so admins can start a chat right from post-creation.
+- **Removed facebook/line from tutta UI + persona model.** channel default changed `facebook`→`social`
+  in create/analyze/store/simulator/`own_persona`. Existing groups keep their stored value (old data).
+- **Fixed pain showing `[object Object]`.** PersonaForm now extracts `.description` from pain objects
+  for a readable line-by-line textarea, and re-wraps as `{description}` on save.
+
+## 2. Scenario model corrected (per user)
+- Only **2 scenarios**: `social` and `f2f_call`. Removed the old "recontact" as a scenario.
+- **"Recontact" is now a persona trait** (`recontact` bool), NOT a scenario. A recontact persona
+  **chats normally first**, then after enough info (turn ≥ 2) a time-lapse **system note**
+  ("⏳ ผ่านไป 2-3 สัปดาห์…") is injected, then the customer re-engages warmer. (Mid-chat mechanic,
+  not "opens by saying I asked before".)
+- `_scenarios` map is locale-aware; unknown scenario defaults to social.
+
+## 3. Live QA + the bugs it surfaced
+Deployed to `moreminimoreapps-saletrainer.ahkhwd.easypanel.host` (auto-deploy via Gitea webhook on
+push to main). Verified via live API (deterministic) + Chrome via computer-use (login testadmin/1234,
+testuser/1234).
+- **Bug (blocker): analyze 500 when LLM returns < 15 personas.** Real deepseek occasionally returns
+  14. Fixed `persona_generator.generate`: **retry up to 3×**, then **accept short (≥ 8)** instead of
+  raising. Verified on live (analyze now returns 15 with retry).
+- **Bug: chat resume didn't work.** `start_session` always created a new session → re-entering forced
+  a scenario re-pick. Fixed: if an active (unfinished) session exists for persona+user, **resume it**
+  (same session id + original scenario). `/chat/resume` also happy-path.
+- **Bug: no win/loss when persona clearly refused.** Real LLMs don't emit structured `meta.decision`;
+  they say it in text ("ซื้อไม่ไหวแล้ว") which the old code ignored → session stuck active forever.
+  Fixed by **per-turn judge evaluation** (below).
+
+## 4. Decision = per-turn LLM judge (NOT fixed keywords) ✅ user-requested
+- Removed the fixed-value keyword text detector entirely.
+- `persona_reply` now returns the customer's natural text reply (no forced JSON).
+- Added `Simulator.evaluate_turn()`: after **every** customer reply, a **judge LLM** reads the
+  transcript + persona + internal state and returns `{mood(-2..+2), decision(buy|walk|pending),
+  score_delta(-15..+15), reason}`. Context-based: "ซื้อไม่ไหว แต่ว่ามีผ่อนไหม?" stays pending until
+  the customer truly commits/abandons.
+- `send_message` consumes that decision to (a) end the session won/lost + build debrief, and (b) move
+  the internal score. Mock updated to return buy-on-first-send (keeps E2E deterministic).
+
+## 5. "Create persona from this persona" (variant)
+- New `POST /api/groups/<gid>/personas/<pid>/variant` — clones a source persona into a **new** persona
+  (fresh id) that **LOCKS core traits** (pains, objections, negotiation_levers, tolerance,
+  special/recontact, goal, budget, difficulty, tier, product_context) but **VARIES identity**
+  (name, profession, age, location, background, personality, opener). Added to same group.
+- One-shot is per-persona, so the variant is chat-able again (practice the same challenge repeatedly,
+  never an identical copy). UI: finished (won/lost) persona shows "สร้างบุคคลต้นแบบจากต้นแบบนี้".
+
+## 6. 15 personas auto-generated, no "เพิ่มเติม" button
+- `TARGET=15` (PER_TIER=5). Removed the "สร้างบุคคลต้นแบบเพิ่มเติม" button + guide step; creation now
+  auto-generates 15.
+
+## Test suite (all pass, mock LLM)
+`test_m0, test_m1, test_setup, test_security, test_scenario, test_e2e, test_ip_protection,
+test_saas_tenant, test_user_journey, test_variant, test_resume_decision` — **11 suites green.**
+
+## Live state
+- Live serves `index-rfeHzF-F.js` = latest build (verified). Auto-deploy on push (Gitea webhook).
+- Real LLM (deepseek) requires `LLM_API_KEY` set in EasyPanel env — local `.env` has placeholder.
+- testadmin=admin, testuser=user (both pass `1234`); bootstrap super-admin also exists.
+- A test group "CRM ระบบจัดการลูกค้า" exists on live (user keeps it; will delete themselves).
+
+## Open / future (see docs/FUTURE_WORK.md)
+- `/legal` real page, billing/payments, per-tenant storage volume, compressed recipe, export-token polish.
+- Mobile visual QA at 320/500px still needs the user's eyes (or a multimodal model); responsive CSS
+  (640px, single-column, flex-wrap, .btn-back) is present + deployed.
+
+## Guardrails reaffirmed
+- One persona = one chat per user; result final.
+- Latent/secret persona fields hidden from admin (IP protection); content visible for super_admin.
+- LLM creds in `.env` / EasyPanel env only; never logged.