105 lines
5.6 KiB
Markdown
105 lines
5.6 KiB
Markdown
# Backlink Outreach Overview
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Backlink Outreach is an AI-powered guest post outreach platform that takes you from opportunity discovery to published backlink — with smart email composition, policy-safe sending, IMAP reply monitoring, and full campaign analytics.
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## What you do in the product
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1. **Create a campaign** to group leads, emails, and analytics together.
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2. **Discover opportunities** using AI-powered search across Exa neural search and DuckDuckGo.
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3. **Compose outreach emails** with AI generation, personalization, and subject-line suggestions.
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4. **Send outreach** through SMTP with built-in policy validation, suppression checks, and idempotency.
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5. **Monitor replies** via IMAP with auto-classification (interested, not interested, out of office).
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6. **Track analytics** — send volume trends, conversion funnels, reply classification breakdown, and CSV exports.
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## What you see in the UI
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- Campaign list with status and lead counts.
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- Discovery results with quality/confidence scores and email detection badges.
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- AI email composer with tone selector, template library, and live preview.
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- Lead cards with status lifecycle buttons (discovered → contacted → replied → placed).
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- Reply inbox with auto-classification tags.
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- Analytics tab with line charts, bar charts, and export controls.
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- Toast notifications for every action outcome (success or failure).
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## Feature status matrix
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| Capability | Status | Notes |
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|---|---|---|
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| Campaign CRUD | **Implemented** | Create, list, get detail with leads. |
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| AI-powered deep discovery | **Implemented** | Exa neural search + DuckDuckGo with full-page scraping and email extraction. |
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| Lead management | **Implemented** | Add, bulk-add, update status, bulk status update. |
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| AI email generation | **Implemented** | Topic-based generation, personalization, subject-line suggestions, follow-up drafts. |
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| Template CRUD | **Implemented** | Create, list, get, delete email templates with `{placeholder}` variable substitution. |
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| SMTP email sending | **Implemented** | TLS with certificate verification, EHLO, configurable timeout. |
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| Policy validation | **Implemented** | Daily caps, domain caps, suppression list, idempotency, region-aware legal basis (EU → consent). |
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| IMAP reply monitoring | **Implemented** | Configurable fetch limit, auto-classification, deduplication. |
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| Follow-up scheduling | **Implemented** | Schedule and track follow-up emails. |
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| Campaign analytics | **Implemented** | Volume trends, conversion funnel, reply classification, response/placement rates. |
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| CSV export | **Implemented** | Leads, attempts, replies — with formula injection sanitization. |
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| Audit logging | **Implemented** | Every policy check is recorded with reasons and outcome. |
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| Suppression management | **Implemented** | Add and list suppressed recipients. |
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| Clerk auth on all endpoints | **Implemented** | 18 protected endpoints + user-scoped data isolation. |
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| Reporting snapshot | **Implemented** | Cross-campaign send volume, reply count, placement conversion. |
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## How It Works
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```mermaid
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flowchart LR
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A[Create Campaign] --> B[Discover Opportunities]
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B --> C[Save Leads]
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C --> D[Compose Email]
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D --> E[Policy Validate]
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E -->|Approved| F[Send via SMTP]
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E -->|Blocked| G[Audit Log]
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F --> H[Monitor Replies]
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H --> I[Auto-Classify]
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I --> J[Track Analytics]
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style A fill:#e3f2fd
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style B fill:#e8f5e8
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style F fill:#fff3e0
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style I fill:#fce4ec
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style J fill:#f3e5f5
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```
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## Who Benefits Most
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### For SEO Professionals
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- **Scalable outreach**: Send up to 100 emails/day per user with domain-level caps.
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- **Policy compliance**: Built-in GDPR-aware legal basis, suppression, and audit trail.
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- **Performance tracking**: Real-time analytics with conversion funnel and reply breakdown.
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### For Content Marketers
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- **AI email composer**: Generate personalized outreach emails in seconds, not hours.
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- **Template library**: Save and reuse winning email templates across campaigns.
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- **Reply triage**: Auto-classified replies let you focus on interested leads first.
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### For Agencies
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- **Multi-campaign management**: Organize outreach by client or vertical.
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- **CSV exports**: Download leads, attempts, and replies for client reporting.
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- **Audit trail**: Every send decision is logged for compliance and accountability.
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## Getting Started
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1. **[Workflow Guide](workflow-guide.md)** - Step-by-step walkthrough from campaign creation to analytics.
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2. **[Campaign Management](campaign-management.md)** - Creating and organizing campaigns.
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3. **[Discovery](discovery.md)** - AI-powered opportunity search.
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4. **[Email Composer](email-composer.md)** - AI email generation and personalization.
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5. **[Outreach Operations](outreach-operations.md)** - Sending, policy, suppression.
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6. **[Reply Inbox](reply-inbox.md)** - IMAP monitoring and classification.
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7. **[Analytics](analytics.md)** - Charts, funnels, and exports.
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8. **[API Reference](api-reference.md)** - Full endpoint documentation.
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9. **[Configuration](configuration.md)** - Environment variables and deployment.
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10. **[Implementation Overview](implementation-overview.md)** - Architecture and internals.
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## Related Features
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- **[SEO Dashboard](../seo-dashboard/overview.md)** - Comprehensive SEO tools and GSC integration.
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- **[Blog Writer](../blog-writer/overview.md)** - Create content to earn backlinks organically.
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- **[Content Strategy](../content-strategy/overview.md)** - Strategic planning for link-building campaigns.
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- **[Subscription](../subscription/overview.md)** - Plan limits and billing.
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---
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*Ready to start building backlinks? Check out the [Workflow Guide](workflow-guide.md) to get started!*
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