7edf5bc4d0
Major updates: - Added 35+ new skills from awesome-opencode-skills and antigravity repos - Merged SEO skills into seo-master - Merged architecture skills into architecture - Merged security skills into security-auditor and security-coder - Merged testing skills into testing-master and testing-patterns - Merged pentesting skills into pentesting - Renamed website-creator to thai-frontend-dev - Replaced skill-creator with github version - Removed Chutes references (use MiniMax API instead) - Added install-openclaw-skills.sh for cross-platform installation - Updated .env.example with MiniMax API credentials
176 lines
4.4 KiB
Markdown
176 lines
4.4 KiB
Markdown
<!-- Updated: 2026-02-07 -->
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# Agency/Consultancy SEO Strategy Template
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## Industry Characteristics
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- Service-based, high-value transactions
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- Expertise and trust are paramount
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- Long consideration cycles
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- Portfolio/case study driven decisions
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- Relationship-based sales
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- Niche specialization benefits
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## Recommended Site Architecture
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```
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/
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├── Home
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├── /services
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│ ├── /service-1
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│ │ ├── /sub-service-1
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│ │ └── ...
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│ └── /service-2
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├── /industries
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│ ├── /industry-1
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│ ├── /industry-2
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│ └── ...
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├── /work (or /case-studies)
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│ ├── /case-study-1
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│ ├── /case-study-2
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│ └── ...
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├── /about
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│ ├── /team
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│ │ ├── /team-member-1
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│ │ └── ...
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│ ├── /culture
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│ └── /careers
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├── /insights (or /blog)
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│ ├── /articles
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│ ├── /guides
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│ ├── /webinars
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│ └── /podcasts
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├── /contact
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├── /process
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└── /faq
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```
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## Schema Recommendations
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| Page Type | Schema Types |
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|-----------|-------------|
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| Homepage | Organization, ProfessionalService |
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| Service Page | Service, ProfessionalService |
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| Case Study | Article, Organization (client) |
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| Team Member | Person, ProfilePage |
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| Blog | Article, BlogPosting |
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### ProfessionalService Schema Example
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```json
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{
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"@context": "https://schema.org",
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"@type": "ProfessionalService",
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"name": "Agency Name",
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"description": "What the agency does",
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"url": "https://example.com",
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"logo": "https://example.com/logo.png",
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"address": {
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"@type": "PostalAddress",
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"streetAddress": "123 Agency St",
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"addressLocality": "City",
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"addressRegion": "State",
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"postalCode": "12345"
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},
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"telephone": "+1-555-555-5555",
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"areaServed": "National",
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"hasOfferCatalog": {
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"@type": "OfferCatalog",
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"name": "Services",
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"itemListElement": [
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{
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"@type": "Offer",
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"itemOffered": {
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"@type": "Service",
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"name": "Service 1"
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}
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}
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]
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}
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}
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```
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## E-E-A-T Requirements
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### Team Pages Must Include
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- Professional headshots
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- Detailed bios with credentials
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- Industry experience
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- Speaking engagements
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- Publications
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- Social profiles
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### Case Studies Must Include
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- Client name (with permission) or industry
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- Challenge/problem statement
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- Approach/methodology
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- Results with specific metrics
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- Timeline
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- Testimonial quote
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## Content Priorities
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### High Priority
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1. Service pages (detailed, specific)
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2. Industry pages (vertical expertise)
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3. 3-5 detailed case studies
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4. Team/leadership pages
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### Medium Priority
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1. Methodology/process page
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2. Blog with thought leadership
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3. Comparison content (vs alternatives)
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4. FAQ page
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### Thought Leadership Topics
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- Industry trend analysis
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- How-to guides (non-competitive)
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- Original research/surveys
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- Event recaps and insights
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- Expert interviews
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- Tool/technology reviews
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## Content Strategy
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### Service Pages (min 800 words)
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- Clear value proposition
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- Methodology overview
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- Deliverables list
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- Relevant case studies
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- Team members who deliver this service
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- CTA to schedule consultation
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### Industry Pages (min 800 words)
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- Industry-specific challenges
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- How you solve them differently
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- Relevant case studies
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- Industry credentials/experience
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- Client logos (with permission)
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### Case Studies (min 1,000 words)
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- Executive summary
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- Client background
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- Challenge details
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- Solution approach
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- Implementation process
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- Measurable results
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- Client testimonial
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- Related services/CTA
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## Key Metrics to Track
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- Organic traffic to service pages
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- Case study page views
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- Contact form submissions from organic
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- Time on page for key content
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- Blog → service page conversion
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## Generative Engine Optimization (GEO) for Agencies
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- [ ] Publish original case studies with specific, citable metrics and results
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- [ ] Use Person schema with sameAs links for all team members (builds entity authority)
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- [ ] Use ProfilePage schema for team member pages
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- [ ] Include clear, quotable expertise statements in service page descriptions
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- [ ] Produce original industry research and surveys AI systems can cite
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- [ ] Structure thought leadership content with clear headings and extractable insights
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- [ ] Maintain consistent agency entity information across directories, social profiles, and industry sites
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- [ ] Monitor AI citation in ChatGPT, Perplexity, and Google AI Overviews for brand and key service terms
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