Kunthawat Greethong
8a0edd225d
- Extract 9 nested skills from website-creator/ to root skills/ - Remove duplicate seo-analyzers, seo-geo, seo-multi-channel from website-creator - Add new ui-ux-pro-max skill with full UI/UX data - Update install-skills.sh to sync properly - Remove .DS_Store artifacts Moved skills: - api-and-interface-design - banner-design - brand - design-system - design - frontend-ui-engineering - slides - spec-driven-development - ui-styling
86 lines
1.7 KiB
Markdown
86 lines
1.7 KiB
Markdown
# Messaging Framework
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## Framework Structure
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```
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Mission (Why we exist)
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↓
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Vision (Where we're going)
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↓
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Value Proposition (What we offer)
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↓
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Positioning Statement (How we're different)
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↓
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Key Messages (What we say)
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↓
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Proof Points (Why to believe)
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```
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## Core Statements
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### Mission Statement
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```
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We [action] for [audience] by [method] so they can [outcome].
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```
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### Vision Statement
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```
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A world where [aspiration/change we want to see].
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```
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### Value Proposition
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```
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For [target customer] who [need/problem],
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[Product/Brand] is a [category]
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that [key benefit].
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Unlike [competitors],
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we [unique differentiator].
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```
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### Positioning Statement
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```
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[Brand] is the [category] for [audience]
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who want [desired outcome]
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because [reason to believe].
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```
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## Message Architecture
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### Primary Message
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One sentence that captures your core value.
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### Supporting Messages (3-5)
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Each addresses a different benefit or audience need.
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| Message | Audience Need | Proof Point |
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|---------|---------------|-------------|
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| [Message 1] | [Need] | [Evidence] |
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| [Message 2] | [Need] | [Evidence] |
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| [Message 3] | [Need] | [Evidence] |
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### Elevator Pitches
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**10-second:**
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[One sentence that sparks interest]
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**30-second:**
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[Problem + solution + differentiation]
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**60-second:**
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[Full pitch with proof points]
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## Message by Audience
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| Audience | Pain Point | Key Message | CTA |
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|----------|------------|-------------|-----|
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| [Segment 1] | [Pain] | [Message] | [Action] |
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| [Segment 2] | [Pain] | [Message] | [Action] |
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## Message Testing
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1. Is it clear? (No jargon)
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2. Is it differentiated? (Competitors can't say it)
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3. Is it credible? (Can we prove it)
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4. Is it compelling? (Does audience care)
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5. Is it consistent? (Aligns with brand)
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