7edf5bc4d0
Major updates: - Added 35+ new skills from awesome-opencode-skills and antigravity repos - Merged SEO skills into seo-master - Merged architecture skills into architecture - Merged security skills into security-auditor and security-coder - Merged testing skills into testing-master and testing-patterns - Merged pentesting skills into pentesting - Renamed website-creator to thai-frontend-dev - Replaced skill-creator with github version - Removed Chutes references (use MiniMax API instead) - Added install-openclaw-skills.sh for cross-platform installation - Updated .env.example with MiniMax API credentials
145 lines
4.1 KiB
Markdown
145 lines
4.1 KiB
Markdown
<!-- Updated: 2026-02-07 -->
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# Generic Business SEO Strategy Template
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## Overview
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This template applies to businesses that don't fit neatly into SaaS, local service, e-commerce, publisher, or agency categories. Customize based on your specific business model.
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## Recommended Site Architecture
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```
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/
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├── Home
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├── /products (or /services)
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│ ├── /product-1
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│ ├── /product-2
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│ └── ...
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├── /solutions (if applicable)
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│ ├── /solution-1
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│ └── ...
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├── /about
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│ ├── /team
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│ ├── /history
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│ └── /values
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├── /resources
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│ ├── /blog
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│ ├── /guides
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│ ├── /faq
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│ └── /glossary
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├── /contact
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├── /support
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└── /legal
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├── /privacy
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└── /terms
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```
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## Universal SEO Principles
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### Every Page Should Have
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- Unique title tag (30-60 chars)
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- Unique meta description (120-160 chars)
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- Single H1 matching page intent
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- Logical heading hierarchy (H1→H2→H3)
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- Internal links to related content
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- Clear call-to-action
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### Schema for All Sites
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| Page Type | Schema Types |
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|-----------|-------------|
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| Homepage | Organization, WebSite |
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| About | Organization, AboutPage |
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| Contact | ContactPage |
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| Blog | Article, BlogPosting |
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| FAQ | (FAQPage only for gov/health) |
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| Product/Service | Product or Service |
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## Content Quality Standards
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### Minimum Word Counts
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| Page Type | Min Words |
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|-----------|-----------|
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| Homepage | 500 |
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| Product/Service | 800 |
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| Blog Post | 1,500 |
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| About Page | 400 |
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| Landing Page | 600 |
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### E-E-A-T Essentials
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1. **Experience**: Share real examples and case studies
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2. **Expertise**: Display credentials and qualifications
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3. **Authoritativeness**: Earn mentions and citations
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4. **Trustworthiness**: Full contact info, policies visible
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## Technical Foundations
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### Must-Haves
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- [ ] HTTPS enabled
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- [ ] Mobile-responsive design
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- [ ] robots.txt configured
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- [ ] XML sitemap submitted
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- [ ] Google Search Console verified
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- [ ] Core Web Vitals passing (LCP <2.5s, INP <200ms, CLS <0.1)
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### Should-Haves
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- [ ] Structured data on key pages
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- [ ] Internal linking strategy
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- [ ] 404 error page optimized
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- [ ] Redirect chains eliminated
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- [ ] Image optimization (WebP, lazy loading)
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## Content Priorities
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### Phase 1: Foundation (weeks 1-4)
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1. Homepage optimization
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2. Core product/service pages
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3. About and contact pages
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4. Basic schema implementation
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### Phase 2: Expansion (weeks 5-12)
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1. Blog launch (2-4 posts/month)
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2. FAQ page
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3. Additional product/service pages
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4. Internal linking audit
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### Phase 3: Growth (weeks 13-24)
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1. Consistent content publishing
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2. Link building outreach
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3. GEO optimization
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4. Performance optimization
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### Phase 4: Authority (months 7-12)
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1. Thought leadership content
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2. Original research
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3. PR and media mentions
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4. Advanced schema
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## Key Metrics to Track
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- Organic traffic (overall and by section)
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- Keyword rankings (branded and non-branded)
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- Conversion rate from organic
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- Pages indexed
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- Core Web Vitals scores
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- Backlinks acquired
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## Customization Points
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Adjust this template based on:
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1. **Business Model**: B2B vs B2C vs D2C
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2. **Geographic Scope**: Local, national, or international
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3. **Content Type**: Product-focused vs content-heavy
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4. **Competition Level**: Niche vs competitive market
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5. **Resources**: Budget and team capacity
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## Generative Engine Optimization (GEO) Checklist
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- [ ] Include clear, quotable facts and statistics that AI systems can extract and cite
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- [ ] Use structured data (Schema.org) to help AI systems understand content
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- [ ] Build topical authority through comprehensive content clusters
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- [ ] Provide original data, research, or unique perspectives AI cannot find elsewhere
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- [ ] Maintain consistent entity information (brand, people, products) across the web
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- [ ] Structure content with clear headings, definitions, and step-by-step formats
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- [ ] Consider adding an `llms.txt` file at site root (emerging convention for AI crawlers: Google treats it as a regular text file)
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- [ ] Monitor AI citation across Google AI Overviews, ChatGPT, Perplexity, and Bing Copilot
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