Kunthawat Greethong
8a0edd225d
- Extract 9 nested skills from website-creator/ to root skills/ - Remove duplicate seo-analyzers, seo-geo, seo-multi-channel from website-creator - Add new ui-ux-pro-max skill with full UI/UX data - Update install-skills.sh to sync properly - Remove .DS_Store artifacts Moved skills: - api-and-interface-design - banner-design - brand - design-system - design - frontend-ui-engineering - slides - spec-driven-development - ui-styling
89 lines
2.0 KiB
Markdown
89 lines
2.0 KiB
Markdown
# Brand Voice Framework
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## Voice vs. Tone
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**Voice** = Brand's personality (consistent)
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**Tone** = How voice adapts to context (variable)
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Example: A friendly brand (voice) might be celebratory in a win announcement but empathetic in a support response (tone).
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## Voice Dimensions
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### Tone Spectrum
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```
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Formal ←――――――――――――――→ Casual
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[Legal docs] [Social media]
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```
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### Language Spectrum
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```
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Simple ←――――――――――――――→ Complex
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[Consumer] [Technical B2B]
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```
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### Character Spectrum
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```
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Serious ←――――――――――――――→ Playful
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[Finance] [Entertainment]
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```
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### Emotion Spectrum
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```
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Reserved ←――――――――――――――→ Expressive
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[Corporate] [Lifestyle brand]
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```
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## Voice Development Process
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### Step 1: Define Personality Traits
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Choose 3-5 traits that describe your brand:
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- Confident, not arrogant
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- Friendly, not unprofessional
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- Knowledgeable, not condescending
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- Innovative, not gimmicky
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- Authentic, not casual
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### Step 2: Create Voice Chart
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| Trait | Description | Do | Don't |
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|-------|-------------|-----|-------|
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| [Trait] | [Meaning] | [Example] | [Example] |
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### Step 3: Context Adaptation
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| Context | Tone Shift | Example |
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|---------|------------|---------|
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| Social media | More casual | "Hey there!" |
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| Support | More empathetic | "We understand..." |
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| Legal | More formal | "In accordance with..." |
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| Sales | More confident | "You'll see results..." |
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## Voice Testing
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Ask these questions:
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1. Does this sound like our brand?
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2. Would a competitor say this?
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3. Does it resonate with our audience?
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4. Is it consistent with our values?
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## Voice Guide Template
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```markdown
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## [Brand] Voice Guide
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### We Are
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- [Trait 1]: [Description]
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- [Trait 2]: [Description]
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- [Trait 3]: [Description]
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### We Sound Like
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[Example phrases]
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### We Don't Sound Like
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[Anti-examples]
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### Sample Rewrites
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Before: [Generic copy]
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After: [Branded copy]
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```
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