7edf5bc4d0
Major updates: - Added 35+ new skills from awesome-opencode-skills and antigravity repos - Merged SEO skills into seo-master - Merged architecture skills into architecture - Merged security skills into security-auditor and security-coder - Merged testing skills into testing-master and testing-patterns - Merged pentesting skills into pentesting - Renamed website-creator to thai-frontend-dev - Replaced skill-creator with github version - Removed Chutes references (use MiniMax API instead) - Added install-openclaw-skills.sh for cross-platform installation - Updated .env.example with MiniMax API credentials
136 lines
4.4 KiB
Markdown
136 lines
4.4 KiB
Markdown
<!-- Updated: 2026-02-07 -->
|
|
# SaaS SEO Strategy Template
|
|
|
|
## Industry Characteristics
|
|
|
|
- Long sales cycles with multiple touchpoints
|
|
- Feature-focused decision making
|
|
- Comparison shopping behavior
|
|
- Heavy research phase before purchase
|
|
- Integration and ecosystem considerations
|
|
|
|
## Recommended Site Architecture
|
|
|
|
```
|
|
/
|
|
├── Home
|
|
├── /product (or /platform)
|
|
│ ├── /features
|
|
│ │ ├── /feature-1
|
|
│ │ ├── /feature-2
|
|
│ │ └── ...
|
|
│ ├── /integrations
|
|
│ │ ├── /integration-1
|
|
│ │ └── ...
|
|
│ └── /security
|
|
├── /solutions
|
|
│ ├── /by-industry
|
|
│ │ ├── /industry-1
|
|
│ │ └── ...
|
|
│ └── /by-use-case
|
|
│ ├── /use-case-1
|
|
│ └── ...
|
|
├── /pricing
|
|
├── /customers
|
|
│ ├── /case-studies
|
|
│ │ ├── /case-study-1
|
|
│ │ └── ...
|
|
│ └── /testimonials
|
|
├── /resources
|
|
│ ├── /blog
|
|
│ ├── /guides
|
|
│ ├── /webinars
|
|
│ ├── /templates
|
|
│ └── /glossary
|
|
├── /docs (or /help)
|
|
│ └── /api
|
|
├── /company
|
|
│ ├── /about
|
|
│ ├── /careers
|
|
│ ├── /press
|
|
│ └── /contact
|
|
└── /compare
|
|
├── /vs-competitor-1
|
|
└── /vs-competitor-2
|
|
```
|
|
|
|
## Content Priorities
|
|
|
|
### High Priority Pages
|
|
1. Homepage (value proposition, social proof)
|
|
2. Features overview
|
|
3. Pricing page
|
|
4. Key integrations
|
|
5. Top 3-5 use case pages
|
|
|
|
### Medium Priority Pages
|
|
1. Individual feature pages
|
|
2. Industry solution pages
|
|
3. Case studies (2-3 detailed ones)
|
|
4. Comparison pages (vs competitors)
|
|
|
|
### Content Marketing Focus
|
|
1. Bottom-of-funnel: Comparison guides, ROI calculators
|
|
2. Middle-of-funnel: How-to guides, best practices
|
|
3. Top-of-funnel: Industry trends, educational content
|
|
|
|
## Schema Recommendations
|
|
|
|
| Page Type | Schema Types |
|
|
|-----------|-------------|
|
|
| Homepage | Organization, WebSite, SoftwareApplication |
|
|
| Product/Features | SoftwareApplication, Offer |
|
|
| Pricing | SoftwareApplication, Offer (with pricing) |
|
|
| Blog | Article, BlogPosting |
|
|
| Case Studies | Article, Organization (customer) |
|
|
| Documentation | TechArticle |
|
|
|
|
## Key Metrics to Track
|
|
|
|
- Organic traffic to pricing page
|
|
- Demo/trial signups from organic
|
|
- Blog → pricing page conversion
|
|
- Comparison page rankings
|
|
- Integration page performance
|
|
|
|
## Comparison & Alternative Pages
|
|
|
|
Comparison pages are among the highest-converting content types for SaaS, with conversion rates of **4-7%** vs. 0.5-1.8% for standard blog content (35.8% of marketers report comparison content performs "better than ever" per Intergrowth November 2025 survey).
|
|
|
|
**Recommended page types:**
|
|
- `/{product}-vs-{competitor}`: Direct 1:1 comparison
|
|
- `/{competitor}-alternative`: Targeting competitor brand searches
|
|
- `/compare/{category}`: Category comparison hub
|
|
- `/best-{category}-tools`: Roundup-style pages
|
|
|
|
**Best practices:**
|
|
- Include structured comparison tables with pricing, features, pros/cons
|
|
- Be factually accurate about competitors: verify claims regularly
|
|
- Include customer testimonials from users who switched
|
|
- Add FAQ schema for common comparison questions (valuable for AI search)
|
|
- Update regularly: stale comparison data damages credibility
|
|
- Cross-reference the `seo-competitor-pages` skill for detailed frameworks
|
|
|
|
**Legal considerations:**
|
|
- Nominative fair use generally permits competitor brand mentions for comparison purposes
|
|
- Do NOT imply endorsement or affiliation
|
|
- Do NOT make false or unverifiable claims about competitor products
|
|
- Different jurisdictions have different trademark laws: consult legal counsel
|
|
|
|
## Competitive Considerations
|
|
|
|
- Monitor competitor feature releases
|
|
- Track competitor content strategies
|
|
- Identify keyword gaps in feature coverage
|
|
- Watch for new comparison opportunities
|
|
|
|
## Generative Engine Optimization (GEO) for SaaS
|
|
|
|
- [ ] Include clear, structured feature comparisons that AI systems can parse and cite
|
|
- [ ] Use SoftwareApplication schema with complete feature lists and pricing
|
|
- [ ] Publish original benchmark data, case studies, and ROI metrics
|
|
- [ ] Build content clusters around key product categories and use cases
|
|
- [ ] Ensure integration pages have clear, quotable descriptions
|
|
- [ ] Structure pricing information in tables AI can extract
|
|
- [ ] Monitor AI citation across Google AI Overviews, ChatGPT, and Perplexity
|