7edf5bc4d0
Major updates: - Added 35+ new skills from awesome-opencode-skills and antigravity repos - Merged SEO skills into seo-master - Merged architecture skills into architecture - Merged security skills into security-auditor and security-coder - Merged testing skills into testing-master and testing-patterns - Merged pentesting skills into pentesting - Renamed website-creator to thai-frontend-dev - Replaced skill-creator with github version - Removed Chutes references (use MiniMax API instead) - Added install-openclaw-skills.sh for cross-platform installation - Updated .env.example with MiniMax API credentials
168 lines
4.8 KiB
Markdown
168 lines
4.8 KiB
Markdown
<!-- Updated: 2026-02-07 -->
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# E-commerce SEO Strategy Template
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## Industry Characteristics
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- High transaction intent
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- Product comparison behavior
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- Price sensitivity
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- Visual-first decision making
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- Seasonal demand patterns
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- Competitive marketplace listings
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## Recommended Site Architecture
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```
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/
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├── Home
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├── /collections (or /categories)
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│ ├── /category-1
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│ │ ├── /subcategory-1
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│ │ └── ...
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│ ├── /category-2
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│ └── ...
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├── /products
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│ ├── /product-1
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│ ├── /product-2
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│ └── ...
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├── /brands
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│ ├── /brand-1
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│ └── ...
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├── /sale (or /deals)
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├── /new-arrivals
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├── /best-sellers
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├── /gift-guide
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├── /blog
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│ ├── /buying-guides
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│ ├── /how-to
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│ └── /trends
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├── /about
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├── /contact
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├── /shipping
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├── /returns
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└── /faq
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```
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## Schema Recommendations
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| Page Type | Schema Types |
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|-----------|-------------|
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| Product Page | Product, Offer, AggregateRating, Review, BreadcrumbList |
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| Category Page | CollectionPage, ItemList, BreadcrumbList |
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| Brand Page | Brand, Organization |
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| Blog | Article, BlogPosting |
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### Additional E-commerce Schema (2025)
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- **ProductGroup**: Use for products with variants (size, color). Wraps individual Product entries with `variesBy` and `hasVariant` properties. See `schema/templates.json`.
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- **Certification**: For product certifications (Energy Star, safety, organic). Replaced EnergyConsumptionDetails (April 2025). Use `hasCertification` on Product.
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- **OfferShippingDetails**: Include shipping rate, handling time, and transit time. Critical for Merchant Center eligibility.
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> **Google Merchant Center Free Listings:** Products can appear in Google Shopping for free. Ensure Product structured data is in the initial server-rendered HTML (not JavaScript-injected) with required properties: `name`, `image`, `price`, `priceCurrency`, `availability`.
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> **JS Rendering Note:** Product structured data should be in initial server-rendered HTML: not dynamically injected via JavaScript (per December 2025 Google JS SEO guidance).
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### Product Schema Example
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```json
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{
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"@context": "https://schema.org",
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"@type": "Product",
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"name": "Product Name",
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"image": ["https://example.com/product.jpg"],
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"description": "Product description",
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"sku": "SKU123",
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"brand": {
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"@type": "Brand",
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"name": "Brand Name"
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},
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"offers": {
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"@type": "Offer",
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"price": "99.99",
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"priceCurrency": "USD",
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"availability": "https://schema.org/InStock",
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"url": "https://example.com/product"
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},
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"aggregateRating": {
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"@type": "AggregateRating",
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"ratingValue": "4.5",
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"reviewCount": "42"
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}
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}
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```
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## Content Requirements
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### Product Pages (min 400 words)
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- Unique product descriptions (not manufacturer copy)
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- Feature highlights
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- Use cases / who it's for
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- Specifications table
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- Size/fit guide (for apparel)
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- Care instructions
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- Customer reviews
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### Category Pages (min 400 words)
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- Category introduction
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- Buying guide excerpt
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- Featured products
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- Subcategory links
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- Filter/sort options
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## Technical Considerations
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### Pagination
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- Use rel="next"/rel="prev" or load-more
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- Ensure all products are crawlable
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- Canonical to main category page
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### Faceted Navigation
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- Noindex filter combinations that create duplicate content
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- Use canonical tags appropriately
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- Ensure popular filters are indexable
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### Product Variations
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- Single URL for parent product with variants
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- Or separate URLs with canonical to parent
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- Structured data for all variants
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## Content Priorities
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### High Priority
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1. Category pages (top level)
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2. Best-selling product pages
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3. Homepage
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4. Buying guides for main categories
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### Medium Priority
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1. Subcategory pages
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2. Brand pages
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3. Comparison content
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4. Seasonal landing pages
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### Blog Topics
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- Buying guides ("How to Choose...")
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- Product comparisons
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- Trend reports
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- Use cases and inspiration
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- Care and maintenance guides
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## Key Metrics to Track
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- Revenue from organic search
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- Product page rankings
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- Category page rankings
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- Click-through rate (rich results)
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- Average order value from organic
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## Generative Engine Optimization (GEO) for E-commerce
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AI search platforms increasingly answer product queries directly. Optimize for AI citation:
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- [ ] Include clear product specifications, dimensions, materials in structured format
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- [ ] Use ProductGroup schema for variant products
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- [ ] Provide original product photography with descriptive alt text
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- [ ] Include genuine customer review content (AggregateRating schema)
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- [ ] Maintain consistent product entity data across all platforms (site, Amazon, Merchant Center)
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- [ ] Structure comparison content with clear feature tables AI can parse
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- [ ] Add detailed FAQ content for common product questions
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