7edf5bc4d0
Major updates: - Added 35+ new skills from awesome-opencode-skills and antigravity repos - Merged SEO skills into seo-master - Merged architecture skills into architecture - Merged security skills into security-auditor and security-coder - Merged testing skills into testing-master and testing-patterns - Merged pentesting skills into pentesting - Renamed website-creator to thai-frontend-dev - Replaced skill-creator with github version - Removed Chutes references (use MiniMax API instead) - Added install-openclaw-skills.sh for cross-platform installation - Updated .env.example with MiniMax API credentials
154 lines
4.5 KiB
Markdown
154 lines
4.5 KiB
Markdown
<!-- Updated: 2026-02-07 -->
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# Publisher/Media SEO Strategy Template
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## Industry Characteristics
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- High content volume
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- Time-sensitive content (news)
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- Ad revenue dependent on traffic
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- Authority and trust critical
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- Competing with social platforms
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- AI Overviews impact on traffic
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## Recommended Site Architecture
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```
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/
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├── Home
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├── /news (or /latest)
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├── /topics
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│ ├── /topic-1
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│ ├── /topic-2
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│ └── ...
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├── /authors
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│ ├── /author-1
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│ └── ...
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├── /opinion
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├── /reviews
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├── /guides
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├── /videos
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├── /podcasts
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├── /newsletter
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├── /about
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│ ├── /editorial-policy
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│ ├── /corrections
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│ └── /contact
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└── /[year]/[month]/[slug] (article URLs)
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```
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## Schema Recommendations
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| Page Type | Schema Types |
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|-----------|-------------|
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| Article | NewsArticle or Article, Person (author), Organization (publisher) |
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| Author Page | Person, ProfilePage |
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| Topic Page | CollectionPage, ItemList |
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| Homepage | WebSite, Organization |
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| Video | VideoObject |
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| Podcast | PodcastEpisode, PodcastSeries |
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### NewsArticle Schema Example
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```json
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{
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"@context": "https://schema.org",
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"@type": "NewsArticle",
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"headline": "Article Headline",
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"datePublished": "2026-02-07T10:00:00Z",
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"dateModified": "2026-02-07T14:30:00Z",
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"author": {
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"@type": "Person",
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"name": "Author Name",
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"url": "https://example.com/authors/author-name"
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},
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"publisher": {
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"@type": "Organization",
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"name": "Publication Name",
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"logo": {
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"@type": "ImageObject",
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"url": "https://example.com/logo.png"
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}
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},
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"image": ["https://example.com/article-image.jpg"],
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"mainEntityOfPage": {
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"@type": "WebPage",
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"@id": "https://example.com/article-url"
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}
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}
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```
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## E-E-A-T Requirements
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Publishers face highest E-E-A-T scrutiny.
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### Author Pages Must Include
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- Full name and photo
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- Bio and credentials
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- Areas of expertise
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- Contact information
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- Social profiles (sameAs)
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- Previous articles by this author
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### Editorial Standards
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- Clear correction policy
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- Transparent editorial process
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- Fact-checking procedures
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- Conflict of interest disclosures
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## Content Priorities
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### High Priority
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1. Breaking news (speed matters)
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2. Evergreen guides on core topics
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3. Author pages with credentials
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4. Topic hubs/pillar pages
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### Medium Priority
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1. Opinion/analysis pieces
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2. Video content
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3. Interactive content
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4. Newsletter landing pages
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### GEO Considerations
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- Clear, quotable facts in articles
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- Tables for data-heavy content
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- Expert quotes with attribution
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- Update dates prominently displayed
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- Structured headings (H2/H3)
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- First-party data and original research are highly cited by AI systems
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- Ensure author entities are clearly defined with Person schema + sameAs links
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- Monitor AI citation frequency across Google AI Overviews, AI Mode, ChatGPT, Perplexity
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- Treat AI citation as a standalone KPI alongside organic traffic
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### Publisher SEO Updates (2025-2026)
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- **Google News automatic inclusion:** Google News no longer accepts manual applications (since March 2025). Inclusion is fully automatic based on Google's content quality criteria. Focus on Google News sitemap markup and consistent, high-quality publishing cadence.
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- **KPI shift:** Traffic-based KPIs (sessions, pageviews) are declining in relevance as AI Overviews reduce click-through rates. Leading publishers are shifting to: subscriber conversions, time on page, scroll depth, newsletter signups, AI citation frequency, and revenue per visitor.
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- **Site reputation abuse risk:** Publishers hosting third-party content (coupons, product reviews, affiliate content) under their domain are at high risk. Google penalized Forbes, WSJ, Time, and CNN for this in late 2024. If hosting third-party content, ensure strong editorial oversight and clear first-party involvement.
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## Technical Considerations
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### Core Web Vitals
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- Ad placement affects CLS
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- Lazy load ads and images below fold
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- Optimize hero images for LCP
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- Minimize render-blocking resources
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### AMP (if used)
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- Consider dropping AMP (no longer required for Top Stories)
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- Ensure canonical setup is correct
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- Monitor performance vs non-AMP
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### Pagination
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- Proper pagination for multi-page articles
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- Or infinite scroll with proper indexing
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- Canonical to page 1 or full article
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## Key Metrics to Track
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- Page views from organic
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- Time on page
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- Pages per session
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- Newsletter signups from organic
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- Google News/Discover traffic
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- AI Overview appearances
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