7edf5bc4d0
Major updates: - Added 35+ new skills from awesome-opencode-skills and antigravity repos - Merged SEO skills into seo-master - Merged architecture skills into architecture - Merged security skills into security-auditor and security-coder - Merged testing skills into testing-master and testing-patterns - Merged pentesting skills into pentesting - Renamed website-creator to thai-frontend-dev - Replaced skill-creator with github version - Removed Chutes references (use MiniMax API instead) - Added install-openclaw-skills.sh for cross-platform installation - Updated .env.example with MiniMax API credentials
166 lines
5.0 KiB
Markdown
166 lines
5.0 KiB
Markdown
---
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name: seo-master
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description: |
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Master SEO skill combining audit, planning, technical SEO, schema markup,
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content writing, fundamentals, and competitive analysis.
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Use when: SEO audit, SEO strategy, content optimization, technical SEO, schema markup.
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---
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# SEO Master
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Comprehensive SEO skill combining: audit, planning, technical SEO, schema markup, content writing, fundamentals, and geo targeting.
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---
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## Quick Reference
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| Task | Use Section |
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|------|-------------|
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| Diagnose SEO issues | **SEO Audit** |
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| Build SEO strategy | **Strategic Planning** |
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| Fix technical issues | **Technical SEO** |
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| Add structured data | **Schema Markup** |
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| Write SEO content | **Content Writing** |
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| Learn SEO basics | **Fundamentals** |
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---
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## SEO Audit
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**When to Use:** Diagnosing SEO issues affecting crawlability, indexation, rankings.
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### Scope Gate (Ask First)
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1. **Business Context** - Site type, goals, target markets
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2. **SEO Focus** - Full site or specific sections?
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3. **Data Access** - GSC, Analytics, known issues?
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### Audit Framework (Priority Order)
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1. **Crawlability & Indexation** - Can search engines access and index the site?
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2. **Technical Foundations** - Speed, stability, accessibility
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3. **On-Page Optimization** - Each page optimized for intent?
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4. **Content Quality & E-E-A-T** - Does content deserve to rank?
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5. **Authority & Signals** - Trust and relevance demonstration
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---
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## Strategic Planning
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**When to Use:** Building SEO strategy for new or existing sites.
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### Process
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1. **Discovery** - Business type, audience, competitors, goals, KPIs
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2. **Competitive Analysis** - Top 5 competitors, content strategy, keyword gaps
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3. **Architecture Design** - URL hierarchy, content pillars, internal linking
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4. **Content Strategy** - Topic clusters, content calendar
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5. **Implementation Roadmap** - Phased approach with milestones
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---
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## Technical SEO
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**When to Use:** Technical SEO review for crawlability, performance, rendering.
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### Categories
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1. **Crawlability** - robots.txt, XML sitemap, noindex tags
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2. **Indexability** - Canonicals, hreflang, pagination
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3. **Performance** - Core Web Vitals (LCP < 2.5s, INP < 200ms, CLS < 0.1)
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4. **Mobile** - Responsive design, mobile-first indexing
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5. **Security** - HTTPS, mixed content
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6. **URLs** - Clean URLs, proper redirects
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7. **JavaScript** - Rendering issues, hydration
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---
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## Schema Markup
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**When to Use:** Detecting, validating, or generating Schema.org structured data.
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### Common Schema Types
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- `Organization` - Business info
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- `WebSite` - Site-level markup
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- `Article` - Blog posts, news
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- `Product` - E-commerce
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- `FAQPage` - FAQ content
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- `HowTo` - Step-by-step instructions
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- `LocalBusiness` - Local SEO
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- `BreadcrumbList` - Navigation
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- `VideoObject` - Video content
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- `ImageObject` - Images
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### Validation
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- Google Rich Results Test: https://search.google.com/test/rich-results
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- Schema.org Validator: https://validator.schema.org/
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---
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## Content Writing
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**When to Use:** Writing SEO-optimized content.
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### Best Practices
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1. **Keyword Research** - Primary + secondary keywords, search intent
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2. **Content Structure** - Clear headings (H1-H6), short paragraphs
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3. **E-E-A-T Signals** - Author expertise, citations, experience
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4. **Readability** - Flesch reading score, bullet points, images
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5. **Internal Linking** - Relevant internal links
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6. **Meta Tags** - Title tag (50-60 chars), meta description (150-160 chars)
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---
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## Fundamentals
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### E-E-A-T Framework
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| Dimension | What It Represents | Common Signals |
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|-----------|-------------------|----------------|
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| **Experience** | First-hand involvement | Original examples, demonstrations |
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| **Expertise** | Subject-matter competence | Credentials, depth, accuracy |
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| **Authoritativeness** | Recognition by others | Mentions, citations, links |
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| **Trustworthiness** | Reliability and safety | HTTPS, transparency, accuracy |
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### Core Web Vitals
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| Metric | Target | What It Reflects |
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|--------|--------|------------------|
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| **LCP** | < 2.5s | Loading performance |
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| **INP** | < 200ms | Interactivity |
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| **CLS** | < 0.1 | Visual stability |
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---
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## Geo Targeting
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**When to Use:** Multi-language or multi-regional SEO.
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### Key Elements
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- `hreflang` tags for language/region targeting
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- `geo.region` meta tag
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- LocalBusiness schema for local SEO
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- Country-specific domain vs. subdomain vs. subdirectory
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- Google Business Profile optimization
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---
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## DataForSEO Integration
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**When to Use:** Automated keyword research, competitor analysis, rank tracking.
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### Common API Endpoints
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- Keywords Data API - Search volume, difficulty, CPC
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- Keywords Research API - Related keywords, questions
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- Domain Analytics API - Traffic estimation, top pages
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- Backlinks API - Link analysis
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---
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## Implementation Checklist
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- [ ] robots.txt allows important resources
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- [ ] XML sitemap submitted to GSC
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- [ ] HTTPS enabled with valid certificate
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- [ ] Core Web Vitals passing
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- [ ] Mobile-friendly design
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- [ ] Clean URL structure
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- [ ] Schema markup validated
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- [ ] Content optimized for target keywords
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- [ ] Internal linking strategy implemented
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- [ ] GSC and Analytics configured
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