7edf5bc4d0
Major updates: - Added 35+ new skills from awesome-opencode-skills and antigravity repos - Merged SEO skills into seo-master - Merged architecture skills into architecture - Merged security skills into security-auditor and security-coder - Merged testing skills into testing-master and testing-patterns - Merged pentesting skills into pentesting - Renamed website-creator to thai-frontend-dev - Replaced skill-creator with github version - Removed Chutes references (use MiniMax API instead) - Added install-openclaw-skills.sh for cross-platform installation - Updated .env.example with MiniMax API credentials
161 lines
5.3 KiB
Markdown
161 lines
5.3 KiB
Markdown
<!-- Updated: 2026-02-07 -->
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# Local Service Business SEO Strategy Template
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## Industry Characteristics
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- Geographic-focused searches
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- High intent, quick decision making
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- Reviews heavily influence decisions
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- Phone calls are primary conversion
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- Mobile-first user behavior
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- Emergency/urgent service needs
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## Recommended Site Architecture
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```
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/
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├── Home
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├── /services
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│ ├── /service-1
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│ ├── /service-2
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│ └── ...
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├── /locations
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│ ├── /city-1
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│ │ ├── /service-1-city-1
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│ │ └── ...
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│ ├── /city-2
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│ └── ...
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├── /about
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├── /reviews
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├── /gallery (or /portfolio)
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├── /blog
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├── /contact
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├── /emergency (if applicable)
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└── /faq
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```
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## Quality Gates
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### Location Page Limits
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- ⚠️ **WARNING** at 30+ location pages
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- 🛑 **HARD STOP** at 50+ location pages
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### Unique Content Requirements
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| Page Type | Min Words | Unique % |
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|-----------|-----------|----------|
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| Primary Location | 600 | 60%+ |
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| Service Area | 500 | 40%+ |
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| Service Page | 800 | 100% |
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### What Makes Location Pages Unique
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- Local landmarks and neighborhoods
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- Specific services offered at that location
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- Local team members
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- Location-specific testimonials
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- Community involvement
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- Local regulations or considerations
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## Schema Recommendations
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| Page Type | Schema Types |
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|-----------|-------------|
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| Homepage | LocalBusiness, Organization |
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| Service Pages | Service, LocalBusiness |
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| Location Pages | LocalBusiness (with geo) |
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| Contact | ContactPage, LocalBusiness |
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| Reviews | LocalBusiness (with AggregateRating) |
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### LocalBusiness Schema Example
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```json
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{
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"@context": "https://schema.org",
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"@type": "LocalBusiness",
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"name": "Business Name",
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"address": {
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"@type": "PostalAddress",
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"streetAddress": "123 Main St",
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"addressLocality": "City",
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"addressRegion": "State",
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"postalCode": "12345"
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},
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"telephone": "+1-555-555-5555",
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"openingHours": "Mo-Fr 08:00-18:00",
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"geo": {
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"@type": "GeoCoordinates",
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"latitude": "40.7128",
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"longitude": "-74.0060"
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},
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"areaServed": ["City 1", "City 2"],
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"priceRange": "$$"
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}
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```
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## Google Business Profile Integration
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- Ensure NAP consistency (Name, Address, Phone)
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- Sync service categories
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- Regular post updates
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- Photo uploads
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- Review response strategy
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### Google Business Profile Updates (2025-2026)
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- **Video verification** is now standard: postcard verification has been largely phased out. Prepare for a short video verification process showing the business location or service area.
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- **WhatsApp integration** replaced Google Business Chat (deprecated). Businesses can connect WhatsApp as their primary messaging channel.
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- **Q&A removed from Maps**: replaced by AI-generated answers. Ensure your GBP description, services, and website FAQ are comprehensive, as Google AI uses them to answer queries.
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- **Business hours are a top-5 ranking factor**: "Business is open at time of search" ranked as a top individual factor for the first time (Whitespark 2026 Local Search Ranking Factors Report). Keep hours accurate; consider extended hours if feasible.
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- **Review "Stories" format**: Google Maps now shows review snippets in a swipeable Stories format on mobile. Encourage detailed, descriptive reviews with photos.
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### Service Area Business (SAB) Update (June 2025)
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Google updated SAB guidelines to **disallow entire states or countries** as service areas. SABs must specify: cities, postal/ZIP codes, or neighborhoods. If you serve an entire metro area, list the major cities within it rather than the state.
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### AI Visibility for Local Businesses
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AI Overviews appear for only ~0.14% of local keywords (March 2025 data), local SEO faces significantly less AI disruption than other verticals. However, ChatGPT and Perplexity are increasingly used for local recommendations.
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To optimize for AI local visibility:
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- Ensure presence on expert-curated "best of" lists (ranked #1 AI visibility factor in Whitespark 2026 report)
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- Maintain consistent NAP (Name, Address, Phone) across all platforms
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- Build genuine review volume and quality
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- Use LocalBusiness schema with complete properties (geo, openingHours, priceRange, areaServed)
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## Content Priorities
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### High Priority
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1. Homepage with clear service area
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2. Core service pages
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3. Primary city page
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4. Contact page with all locations
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### Medium Priority
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1. Service + location combination pages
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2. FAQ page
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3. About/team page
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4. Reviews/testimonials page
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### Blog Topics
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- Seasonal maintenance tips
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- How to choose a [service provider]
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- Warning signs of [problem]
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- DIY vs professional comparisons
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- Local regulations and permits
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## Key Metrics to Track
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- Local pack rankings
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- Phone call volume from organic
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- Direction requests
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- Google Business Profile insights
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- Reviews count and rating
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## Generative Engine Optimization (GEO) for Local
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- [ ] Include clear, quotable service descriptions and pricing ranges
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- [ ] Use LocalBusiness schema with complete geo, openingHours, and areaServed
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- [ ] Build presence on curated "best of" and local directory lists
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- [ ] Maintain consistent NAP across all platforms (Google, Yelp, Apple Maps)
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- [ ] Include original photos of work, team, and location
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- [ ] Structure FAQ content for common local service questions
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- [ ] Monitor AI citation in ChatGPT and Perplexity local recommendations
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