121 lines
9.1 KiB
HTML
121 lines
9.1 KiB
HTML
<!DOCTYPE html>
|
||
<html lang="en">
|
||
<head>
|
||
<meta charset="UTF-8">
|
||
<meta name="viewport" content="width=device-width, initial-scale=1.0">
|
||
<title>Content pyramid · what compounds</title>
|
||
<link href="https://fonts.googleapis.com/css2?family=Instrument+Serif:ital@0;1&family=Geist:wght@400;500;600&family=Geist+Mono:wght@400;500;600&display=swap" rel="stylesheet">
|
||
<style>
|
||
*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }
|
||
:root { --color-paper:#f5f4ed; --color-paper-2:#efeee5; --color-ink:#0b0d0b; --color-muted:#52534e; --color-soft:#65655c; --color-rule:rgba(11,13,11,0.12); --color-accent:#f7591f; --color-link:#1a70c7; --font-sans:'Geist',system-ui,sans-serif; --font-serif:'Instrument Serif',serif; --font-mono:'Geist Mono',ui-monospace,monospace; }
|
||
body { font-family: var(--font-sans); background: var(--color-paper); min-height: 100vh; padding: 3rem 2rem; color: var(--color-ink); }
|
||
.container { max-width: 1200px; margin: 0 auto; }
|
||
.header { margin-bottom: 2.5rem; }
|
||
.header-eyebrow { font-family: var(--font-mono); font-size: 0.66rem; font-weight: 500; letter-spacing: 0.18em; text-transform: uppercase; color: var(--color-muted); margin-bottom: 0.75rem; }
|
||
h1 { font-family: var(--font-serif); font-size: clamp(1.75rem, 3vw + 1rem, 2.5rem); font-weight: 400; letter-spacing: -0.02em; line-height: 1.1; margin-bottom: 0.5rem; }
|
||
.subtitle { font-size: 1rem; line-height: 1.55; color: var(--color-muted); max-width: 58ch; }
|
||
.diagram-container { background: var(--color-paper-2); border-radius: 8px; border: 1px solid var(--color-rule); padding: 1.5rem; overflow-x: auto; }
|
||
svg { width: 100%; min-width: 900px; display: block; }
|
||
.cards { display: grid; grid-template-columns: 1.1fr 1fr 0.9fr; gap: 1rem; margin-top: 1.5rem; }
|
||
@media (max-width: 820px) { .cards { grid-template-columns: 1fr; } }
|
||
.card { background: #fff; border-radius: 6px; border: 1px solid var(--color-rule); padding: 1.25rem; }
|
||
.card .eyebrow { font-family: var(--font-mono); font-size: 0.5rem; letter-spacing: 0.18em; text-transform: uppercase; color: var(--color-muted); margin-bottom: 0.5rem; }
|
||
.card-header { display: flex; align-items: center; gap: 0.6rem; margin-bottom: 0.875rem; padding-bottom: 0.875rem; border-bottom: 1px solid rgba(11,13,11,0.08); }
|
||
.card-dot { width: 7px; height: 7px; border-radius: 50%; }
|
||
.card-dot.ink { background: var(--color-ink); } .card-dot.muted { background: var(--color-muted); } .card-dot.coral { background: var(--color-accent); }
|
||
.card h3 { font-size: 0.875rem; font-weight: 600; }
|
||
.card p, .card ul { color: var(--color-muted); font-size: 0.8125rem; line-height: 1.55; list-style: none; }
|
||
.card li { margin-bottom: 0.3rem; padding-left: 0.875rem; position: relative; }
|
||
.card li::before { content: '—'; position: absolute; left: 0; color: rgba(11,13,11,0.25); font-size: 0.75rem; }
|
||
.footer { margin-top: 2rem; padding-top: 1.5rem; border-top: 1px solid rgba(11,13,11,0.10); font-family: var(--font-mono); font-size: 0.72rem; letter-spacing: 0.06em; color: var(--color-soft); display: flex; justify-content: space-between; flex-wrap: wrap; gap: 0.5rem; }
|
||
</style>
|
||
</head>
|
||
<body>
|
||
<div class="container">
|
||
<div class="header">
|
||
<p class="header-eyebrow">Pyramid · Diagram Design</p>
|
||
<h1>Content pyramid · what compounds</h1>
|
||
<p class="subtitle">Four layers of output, ordered by how rarely they ship and how far they travel. The base keeps you present. The apex defines the body of work — and it's the only layer anyone quotes back a decade later.</p>
|
||
</div>
|
||
|
||
<div class="diagram-container">
|
||
<svg viewBox="0 0 1000 500" xmlns="http://www.w3.org/2000/svg">
|
||
<defs>
|
||
<pattern id="dots" width="22" height="22" patternUnits="userSpaceOnUse">
|
||
<circle cx="1" cy="1" r="0.9" fill="rgba(11,13,11,0.10)"/>
|
||
</pattern>
|
||
</defs>
|
||
|
||
<rect width="100%" height="100%" fill="#f5f4ed"/>
|
||
<rect width="100%" height="100%" fill="url(#dots)" opacity="0.55"/>
|
||
|
||
<!-- Left axis: direction of rarity -->
|
||
<line x1="100" y1="112" x2="100" y2="320" stroke="rgba(11,13,11,0.30)" stroke-width="1"/>
|
||
<polygon points="96,112 104,112 100,100" fill="rgba(11,13,11,0.45)"/>
|
||
<text x="80" y="216" fill="#52534e" font-size="8" font-family="'Geist Mono', monospace" letter-spacing="0.18em" text-anchor="middle" transform="rotate(-90 80 216)">RARER · FEWER · COMPOUNDS ↑</text>
|
||
|
||
<!-- Base layer: Short posts -->
|
||
<polygon points="240,280 760,280 820,344 180,344" fill="#efeee5" stroke="rgba(11,13,11,0.12)" stroke-width="1"/>
|
||
<text x="500" y="308" fill="#0b0d0b" font-size="12" font-weight="600" font-family="'Geist', sans-serif" text-anchor="middle">Short posts</text>
|
||
<text x="500" y="324" fill="#52534e" font-size="9" font-family="'Geist Mono', monospace" text-anchor="middle">daily · ~200 words</text>
|
||
<text x="836" y="316" fill="#65655c" font-size="9" font-family="'Geist Mono', monospace" letter-spacing="0.08em">~240/yr</text>
|
||
|
||
<!-- L3: Essays -->
|
||
<polygon points="300,216 700,216 760,280 240,280" fill="#efeee5" stroke="rgba(11,13,11,0.12)" stroke-width="1"/>
|
||
<text x="500" y="244" fill="#0b0d0b" font-size="12" font-weight="600" font-family="'Geist', sans-serif" text-anchor="middle">Essays</text>
|
||
<text x="500" y="260" fill="#52534e" font-size="9" font-family="'Geist Mono', monospace" text-anchor="middle">weekly · 800–1,500 words</text>
|
||
<text x="776" y="252" fill="#65655c" font-size="9" font-family="'Geist Mono', monospace" letter-spacing="0.08em">~48/yr</text>
|
||
|
||
<!-- L2: Long-form guides -->
|
||
<polygon points="360,152 640,152 700,216 300,216" fill="#efeee5" stroke="rgba(11,13,11,0.12)" stroke-width="1"/>
|
||
<text x="500" y="180" fill="#0b0d0b" font-size="12" font-weight="600" font-family="'Geist', sans-serif" text-anchor="middle">Long-form guides</text>
|
||
<text x="500" y="196" fill="#52534e" font-size="9" font-family="'Geist Mono', monospace" text-anchor="middle">quarterly · 4,000+ words</text>
|
||
<text x="716" y="188" fill="#65655c" font-size="9" font-family="'Geist Mono', monospace" letter-spacing="0.08em">~4/yr</text>
|
||
|
||
<!-- Apex: Flagship book — CORAL FOCAL (triangle, pointed) -->
|
||
<polygon points="500,76 640,152 360,152" fill="rgba(247,89,31,0.08)" stroke="#f7591f" stroke-width="1"/>
|
||
<text x="500" y="120" fill="#0b0d0b" font-size="12" font-weight="600" font-family="'Geist', sans-serif" text-anchor="middle">Flagship book</text>
|
||
<text x="500" y="136" fill="#52534e" font-size="9" font-family="'Geist Mono', monospace" text-anchor="middle">every 3–5 years</text>
|
||
<text x="656" y="112" fill="#f7591f" font-size="9" font-family="'Geist Mono', monospace" letter-spacing="0.08em">the apex</text>
|
||
|
||
<!-- Footnote under pyramid -->
|
||
<text x="500" y="384" fill="#52534e" font-size="8.5" font-family="'Geist', sans-serif" text-anchor="middle" font-style="italic">The base funds the apex. The apex defines the base.</text>
|
||
|
||
<!-- Legend -->
|
||
<line x1="40" y1="436" x2="960" y2="436" stroke="rgba(11,13,11,0.10)" stroke-width="0.8"/>
|
||
<text x="40" y="452" fill="#52534e" font-size="8" font-family="'Geist Mono', monospace" letter-spacing="0.18em">LEGEND</text>
|
||
|
||
<rect x="40" y="464" width="16" height="12" fill="rgba(247,89,31,0.08)" stroke="#f7591f" stroke-width="1"/>
|
||
<text x="64" y="474" fill="#52534e" font-size="8.5" font-family="'Geist', sans-serif">Apex — rarest, highest leverage</text>
|
||
|
||
<rect x="280" y="464" width="16" height="12" fill="#efeee5" stroke="rgba(11,13,11,0.25)" stroke-width="1"/>
|
||
<text x="304" y="474" fill="#52534e" font-size="8.5" font-family="'Geist', sans-serif">Supporting layer — the volume work</text>
|
||
|
||
<text x="560" y="474" fill="#52534e" font-size="8.5" font-family="'Geist', sans-serif" font-style="italic">Layer width is honest: narrower = rarer shipping cadence.</text>
|
||
</svg>
|
||
</div>
|
||
|
||
<div class="cards">
|
||
<div class="card">
|
||
<p class="eyebrow">THE HEADLINE</p>
|
||
<div class="card-header"><span class="card-dot coral"></span><h3>One coral layer, on purpose</h3></div>
|
||
<p>A five-colour pyramid is a children's diagram. Reserving coral for the apex makes the whole structure actually say something: this is the rarest thing you'll make, and it's the one the rest of the pyramid is feeding.</p>
|
||
</div>
|
||
<div class="card">
|
||
<div class="card-header"><span class="card-dot ink"></span><h3>Width tells the truth</h3></div>
|
||
<ul><li>~240 short posts a year</li><li>~48 essays</li><li>~4 long-form guides</li><li>1 flagship every 3–5 years</li></ul>
|
||
</div>
|
||
<div class="card">
|
||
<div class="card-header"><span class="card-dot muted"></span><h3>Pyramids only work for hierarchy</h3></div>
|
||
<p>If your four categories don't have a rarity order — if a bullet list would communicate it — use bullets. Pyramids promise you're trading volume for value as you climb.</p>
|
||
</div>
|
||
</div>
|
||
|
||
<div class="footer">
|
||
<span>content pyramid · what compounds</span>
|
||
<span>example · diagram-design</span>
|
||
</div>
|
||
</div>
|
||
</body>
|
||
</html>
|