95 lines
1.9 KiB
Markdown
95 lines
1.9 KiB
Markdown
# Brand Consistency Checklist
|
|
|
|
## Visual Consistency
|
|
|
|
### Logo
|
|
- [ ] Correct logo version used
|
|
- [ ] Proper clear space maintained
|
|
- [ ] Approved colors only
|
|
- [ ] Legible at all sizes
|
|
- [ ] No unauthorized modifications
|
|
|
|
### Colors
|
|
- [ ] Only brand palette colors
|
|
- [ ] Consistent color application
|
|
- [ ] Proper contrast for accessibility
|
|
- [ ] Color ratios maintained
|
|
|
|
### Typography
|
|
- [ ] Brand fonts used
|
|
- [ ] Correct weights/styles
|
|
- [ ] Proper hierarchy
|
|
- [ ] Consistent formatting
|
|
|
|
### Imagery
|
|
- [ ] Matches brand style
|
|
- [ ] Consistent editing/filters
|
|
- [ ] Appropriate subjects
|
|
- [ ] Quality standards met
|
|
|
|
## Voice Consistency
|
|
|
|
### Tone
|
|
- [ ] Matches brand personality
|
|
- [ ] Appropriate for context
|
|
- [ ] Consistent across channels
|
|
- [ ] No conflicting messages
|
|
|
|
### Language
|
|
- [ ] Brand terminology used
|
|
- [ ] Consistent capitalization
|
|
- [ ] Proper abbreviations
|
|
- [ ] Jargon level appropriate
|
|
|
|
### Messaging
|
|
- [ ] Aligns with key messages
|
|
- [ ] Value prop clear
|
|
- [ ] Differentiators highlighted
|
|
- [ ] CTAs consistent
|
|
|
|
## Channel Audit
|
|
|
|
### Website
|
|
- [ ] Homepage
|
|
- [ ] Product pages
|
|
- [ ] Blog/content
|
|
- [ ] Footer/navigation
|
|
|
|
### Social Media
|
|
- [ ] Profile images
|
|
- [ ] Cover images
|
|
- [ ] Bio/about sections
|
|
- [ ] Post templates
|
|
|
|
### Email
|
|
- [ ] Header/footer
|
|
- [ ] Templates
|
|
- [ ] Signatures
|
|
- [ ] Automated messages
|
|
|
|
### Collateral
|
|
- [ ] Presentations
|
|
- [ ] One-pagers
|
|
- [ ] Business cards
|
|
- [ ] Promotional materials
|
|
|
|
## Common Issues
|
|
|
|
| Issue | Fix |
|
|
|-------|-----|
|
|
| Outdated logo | Replace with current version |
|
|
| Off-brand colors | Update to palette |
|
|
| Wrong font | Replace with brand font |
|
|
| Inconsistent voice | Apply style guide |
|
|
| Mixed messaging | Align to framework |
|
|
|
|
## Audit Frequency
|
|
|
|
| Asset Type | Frequency |
|
|
|------------|-----------|
|
|
| Website | Monthly |
|
|
| Social profiles | Quarterly |
|
|
| Email templates | Quarterly |
|
|
| Sales materials | Quarterly |
|
|
| Full brand audit | Annually |
|